Relationship Marketing

Topics

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[1] Introduction to Relationship Marketing

[2] Evolution of Relationship Marketing

[3] Importance of Relationship Marketing

[4] Relationship Marketing and CRM

[5] Organizations and Relationship Marketing

[6] Organizations and Types of Relationships

[7] Relationship Marketing - Company and Marketing Perspective

[8] Relationship Networks - Customer and Supplier Networks

[9] Leveraging on Supplier Relationships

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