Author Topic: Quantitative Research  (Read 443 times)

Offline munna99185

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Quantitative Research
« on: November 15, 2013, 02:33:18 PM »
In sociology, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or numerical data or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative data is any data that is in numerical form such as statistics, percentages, etc. In layman's terms, this means that the quantitative researcher asks a specific, narrow question and collects a sample of numerical data from participants to answer the question. The researcher analyzes the data with the help of statistics. The researcher is hoping the numbers will yield an unbiased result that can be generalized to some larger population. [source: Wikipedia]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
« Last Edit: November 15, 2013, 02:36:10 PM by munna99185 »