Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments
According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%. The aim of RevTalks, a revolutionary revenue marketing summit, is to merge a traditional marketing summit with a leadership conference. While not a new concept on its own, REVTalks is the first step toward closing the knowledge gap between marketing executives who are succeeding at revenue marketing and those who are eager to learn. Similar to TED Talks, REVTalks has become a forum for inspirational revenue marketing ideas that are worth sharing.
In developing this unique discussion format, Debbie Qaqish and the Pedowitz Group focused their attention on the CMO’s accountability for revenue. Instead of creating marketing strategy from the the bottom up, we’re starting to absorb it from the C-level down. Qaqish maintains that executives are at the forefront of marketing’s switch from a spending department to a revenue driving department: “While there is a lot of training and best practices in the market for users and managers, there is not a single executive forum dedicated to an executive-level dialogue of transforming marketing from a cost center to a revenue center.”
In fact, when researching her book, Rise of the Revenue Marketer, Qaqish found that all of the 20+ executives she’d interviewed had at least one defining (“aha!”) moment that made the difference between financial success and a slow death. These stories emerged naturally and illustrated each executive as an architect of innovation. CMOs are evolving into CROs. Next Monday at REVTalks, six key leadership themes will help executives discover new strategies and tools to overcome the challenges of this evolving role.
InsideView is a Proud Sponsor of REVTalks
Live Talk: Join us at REVTalks’ for “Look, Up in the Sky… It’s a… Sales Superhero!” Runs 15 minutes. Will take place next Monday, January 27th in San Francisco.
Description: Josiane Feigon, a pioneer of the Sales 2.0 movement, and author of the new book Smart Sales Manager, is one of 36 speakers who will present at REVTalks. In her talk, Feigon will not only review the desired sales and marketing alignment, but will also describe the best qualities of the most successful salespeople.
Be sure to read tomorrow’s blog post previewing Feigon’s Sales Superheros talk!
Get Inspired, Have a Laugh Video: TED Talks’ “Life lessons from an ad man.” Runs about 16 minutes. Filmed at the 2009 TED Conference in Oxford.
Description: Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
