Author Topic: Online advertising  (Read 431 times)

Offline munna99185

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Online advertising
« on: April 28, 2014, 01:19:34 PM »
Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. [Source: Wikipedia.com]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University



Offline sajib

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Re: Online advertising
« Reply #1 on: May 05, 2014, 01:36:28 PM »


Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.

Online advertising is also known as Internet advertising.
http://www.techopedia.com/definition/26362/online-advertising
Kamrul Hossain Sajib
Assistant Controller of Examination
Daffodil International University

Offline Nusrat Nargis

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Re: Online advertising
« Reply #2 on: May 05, 2014, 06:32:53 PM »
Thanks.nice posts.
Nusrat Nargis

Assistant Professor
Department of Business Administration
Daffodil International University

Offline Jeta Majumder

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Re: Online advertising
« Reply #3 on: May 06, 2014, 11:11:59 AM »
nice post..  :D

Offline Farhananoor

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Re: Online advertising
« Reply #4 on: May 08, 2014, 09:55:16 AM »
Good post.

Offline Shahnoor Rahman

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Re: Online advertising
« Reply #5 on: May 11, 2014, 11:51:17 AM »
Because of the popularity of internet browsing, online advertising is getting more popularity.