Larry Bodine noted a survey of 3,465 people finding that 58 percent of those seeking lawyers make their first stop at business review site Yelp. And this is significant considering three out of four consumers seeking lawyers use online resources at some point in the process, according to a 2012 survey of 4,000 adult Internet users by marketing research company Research Intelligence Group.
"Martindale-Hubbell, Avvo and Super Lawyers were much less trusted and used by people seeking an attorney," Bodine wrote. The survey was conducted by Software Advice, an Austin, Texas-based software research company.
A key takeaway of the survey is that consumers were willing to go out of their way for a lawyer with a better review—70 percent were willing to travel to an inconvenient location for a lawyer with a better review over a more conveniently located lawyer with a worse review.(Online)
