Product diffusion

Author Topic: Product diffusion  (Read 610 times)

Offline Farhananoor

  • Faculty
  • Full Member
  • *
  • Posts: 240
    • View Profile
Product diffusion
« on: December 22, 2014, 01:44:15 PM »
Product diffusion: The process by which product innovation spreads; successful product diffusion may depend on the ability to communicate relevant product information and new product attributes.