Author Topic: seo  (Read 1474 times)

Offline ashadul islam

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seo
« on: March 28, 2015, 08:09:24 PM »
we can now earn money to stay home to work seo and we enjoy our life.

Offline Shamim Ansary

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Transcript of "What is the future of SEO?"
« Reply #1 on: July 22, 2015, 11:16:17 AM »
1. What is the StephenKenwright |HeadofSearchat | @stekenwright Photo: gratisography.com
2. SEO is getting harder Photo: gratisography.com
3. We’ve lost our data Photo: gratisography.com
4. Links are harder to get Photo: Rayi Christian Wicaksono
5. Photo: Forbes Google’s market share is under threat
6. Photo: Forbes “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.” Eric Schmidt, CEO of Google
7. Source: Forrester
8. But the future is bright for SEO Photo: Liane Metzler
9. Google is investing in search Photo: Forbes
10. SEO is starting to be seen as real marketing, not Photo: gratisography.com just nuts and bolts
11. The biggest challenge for CMOs? Photo: gratisography.com / SapientNitro survey of 114 CMOs
12. Photo: Google/Connie Zhou It’s hard to get more disruptive
13. change that forces marketing organizations to undergo signification transformations, as opposed to incremental changes. Source: McKinsey
14. Photo: gratisography.com 21st April
15. Photo: gratisography.com “500+ algorithm launches a year… …means 1-2 a day” Matt Cutts (via Search Engine Land)
16. We take notice when Google announces an update
17. …we should take notice when consumer behaviour changes
18. Consumers now use to make a purchase Source: Marketing Magazine
19. Source: Google
20. Tablets and desktops use the same ranking factors
21. Being “mobile friendly” doesn’t mean you’re tablet friendly
22. Mobile is no longer a second screen Photo: Jonathan Velasquez
23. Sources: Jonathan Velasquez / Flurry We spend 2 hours 57 minutes each day on mobile devices* *including tablets
24. There’s an app for that Photo: splitshire.com
25. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 Time Spent on Apps vs. Mobile Web Mobile Web Apps Source: Flurry Analytics
26. “Mobile users who search for content related to your app can see an install button in search results.” Source: Google Developers
27. “When mobile users with your app installed search for something relevant…Search results can link directly to content in your app.” Source: Google Developers
28. Google just purchased Agawi an app ‘streaming’ startup Photo: TechHive
29. Soon you’ll see content from apps you haven’t installed
30. Apps are for life not just for Photo: 9to5mac.com smartphones
31. Photo: gratisography.com Google’s mission is to organise the world’s information and make it universally accessible and useful.
32. My job is to provide information… …and make it accessible and useful
33. Accessibility
34. SEO ≠ getting more visitors SEO is about retention
35. Google may switch results depending on where searchers click
36. Google may demote results if searchers leave and search again
37. SEO has changed already Photo: Splitshire
38. What we need to do our job has changed Photo: Todd Quackenbush
39. SEO Technical optimisation Keyword research Meta data Reporting Content writing Link building My job in The important bits 2010
40. Content and links are still important 2015:
41. “Only focusing on links is probably going to cause more problems for your website [than it] actually helps” John Mueller, Google 2015:
42. Some of our tactics are outdated Photo: Florian Klauer
43. Guest posting
44. Press releases
45. Blog comments
46. Infographics
47. Widgets
48. Giveaways
49. You have to be worth talking about Photo: gratisography.com
50. You have to be worth talking about Photo: gratisography.com reading
51. You have to be worth talking about Photo: gratisography.com reading linking to
52. You have to be worth talking about Photo: gratisography.com reading linking to sharing
53. Ultimately you have to be worth searching for
54. Worth searching for
55. SEO Technical optimisation Keyword research Video Structured mark-up Mobile Local So my job in 2015 is
56. Being technical is becoming more important
57. Google doesn’t just disrupt it facilitates disruption
58. Technical can beat brand
59. Agile business will win in search Photo: gratisography.com
60. Businesses drown in silos
61. If your PR and SEO teams don’t talk you won’t win Photo: Matthew Wiebe
62. If you can’t change your site prepare to lose Photo: splitshire.com
63. Getting things done will be the single biggest SEO challenge
64. Does Google still care if you publish fresh Photo: Glen Carrie content everyday?
65. Photo: Glen Carrie “It can be difficult to assess how relevant something is…then as more information becomes available, we incorporate that.” Matt Cutts, Google
66. Photo: Glen Carrie “Some queries deserve freshness (QDF)…some are better served by evergreen content.” Matt Cutts, Google
67. Google will be able to assess quality and relevance more quickly
68. Penguin and Panda are endangered quality has to be constant
69. UK Travel Insurance Industry: April
70. UK Travel Insurance Industry: May
71. Future-proofing your SEO strategy Photo: Davide Ragusa
72. Where does Google want to send traffic? Photo: Israel Sundseth
73. Fast results Photo: splitshire.com
74. 47% of consumers expect a website to load in 2 seconds or less Source: Relentless Technology
75. 40% of consumers will abandon a website that takes more than 3 seconds to load Source: Relentless Technology
76. A reminder
77. Local results Photo: Sylwia Bartyzel
78. Source: Google
79. Only 8% of CMOs are happy that campaigns are well executed on a local level Source: CMO Council
80. Local pages are often the first experience a customer will have with your business
81. Personal results Photo: Caleb George
82. Photo: Caleb George “Eventually you wouldn’t have a search query at all. You’d just have information come to you as you needed it.” Sergey Brin via TED
83. Search has been personalised for signed-out users since 2009 Source: Google
84. Google+ won’t work… …but it didn’t have to
85. “Google doesn’t care about websites, it cares about data.” Marcus Tandler via Search Engine Land
86. Like Google, we have to obsess over who our customers are
87. This is why social won’t be a ranking factor Photo: Dogancan Ozturan
88. Do you judge number of shares to be a measure of success?
89. Neither does Google
90. What tactics will be important? Photo: Timothy Muza
91. User generated content Photo: gratisography.com
92. Sources: gratisography.com / Search Engine Land 88% of people say they trust online reviews as much as personal recommendations
93. Reviews will be a ranking factor
94. User experience Photo: Pawel Kadysz
95. Photo: Pawel Kadysz “Long-term SEO = well-served users.” Jakob Nielsen
96. We won’t just have to optimise for conversion rate, but all interactions
97. Photo: splitshire.com Knowledge vault
98. 19.5% of search queries now return a rich answer Sources: splitshire.com / StoneTemple Study
99. “[With the knowledge graph] we’re at 1% of where we need to be.” Larry Page via VentureBeat
100. PR Photo: gratisography.com
101. Photo: gratisography.com “Brands are the solution, not the problem…brands are how you sort out the cesspool.” Eric Schmidt, CEO of Google
102. Google won’t need links to judge accuracy and popularity
103. Photo: gratisography.com Google’s mission is to organise the world’s information and make it universally accessible and useful. A reminder
104. Thank you stephen.kenwright@branded3.com @stekenwright Branded3.com
"Many thanks to Allah who gave us life after having given us death and (our) final return (on the Day of Qiyaamah (Judgement)) is to Him"

Offline mostafiz.eee

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Re: seo
« Reply #2 on: July 22, 2015, 11:18:39 AM »
Scintillating.