Author Topic: ARC Engagement Platform: Update Your Campaign Content and Enhance Your Brand  (Read 786 times)

Offline sharifmajumdar

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The ARC Engagement Platform is both a landing page where your news release and multimedia assets live, as well as a fully embeddable media player that can be delivered across the internet. Hit all the bases of user interaction, social media, strategic web placement, and organic search with this powerhouse marketing tool.

How it works:

    Your campaign assets are assembled into a branded environment – an interactive media player is embedded into a branded landing page – and distributed to thousands of media points and websites via our US1 national distribution, as well as to video portals like YouTube, Yahoo! Video, and Brightcove

    Readers can find your campaign via organic search, where they can engage with the interactive player or share it on social media sites like Facebook, Twitter, StumbleUpon, and Delicious

    You can include a call-to-action button, such as ‘contact for more information’ or ‘sign up for a contest’

    Comprehensive reports get delivered to you, with metrics including impressions, click-throughs, sites where your player appeared, and web placements during your one-week campaign

Shariful Islam Majumdar
Lecturer, Department of MCT
Daffodil International University