Marketing Terminology Part 1

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Offline Showrav.Yazdani

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Marketing Terminology Part 1
« on: November 06, 2015, 02:54:40 PM »
 Above-the-Line Advertising
advertising which employs one of five main media - the press, television, radio, more...

 Absolute Cost Advantage
the cost advantage one company has over another if it has a cheaper more...

 Absolute Costs
the minimum costs that an organisation must bear to remain in business.

 Absolute Product Failure
a new product introduction which does not manage to recover its production and more...

 Accelerated Purchase
A sales promotion goal achieved when consumers or channel members purchase the product more...

 Accelerated Test Marketing
market testing of consumer goods using a simulated store technique rather than an more...

 Accelerator Principle
the notion that an increase or reduction in consumer demand will affect several more...

 Acceptable Price Range
an expectation in the minds of consumers regarding price levels for a product more...

JEWEL KUMAR ROY

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Re: Marketing Terminology Part 1
« Reply #1 on: November 18, 2015, 02:48:08 PM »
Thanks for sharing