Marketing Terminology Part 4

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Offline Showrav.Yazdani

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Marketing Terminology Part 4
« on: November 06, 2015, 02:56:38 PM »
 Advantage Matrix
see Boston Consulting Group Advantage Matrix.

 Adversarial Shopper
a consumer whose shopping behaviour is characterised by a determination to get good more...

 Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor; more...

 Advertising Agency
a firm specialising in the creation, design and media placement of advertisements, and more...

 Advertising Allocation
see Advertising Budget.

 Advertising Allowance
a discount given to a retailer by a supplier whose brand or product more...

 Advertising Appropriation
see Advertising Budget.

 Advertising Banner
see Banner Advertising.

 Advertising Budget
the sum allocated in a particular accounting period for expenditure on advertising; also more...

 Advertising Budget Determination
decisions pertaining to the amount to be allocated to advertising expenditure in a more...

 Advertising Campaign
a planned program of advertising with particular objectives.

 Advertising Campaign Evaluation
the measurement of the success of a planned program of advertising in terms more...

 Advertising Control - Advertising Copy
the content and context of a message contained in an advertisement.

 Advertising Effectiveness
the degree to which the objectives of an advertisement or advertising campaign have more...

 Advertising Elasticities
measurements of the effect on other marketing variables of various levels of advertising more...

 Advertising Exposure
one presentation of an advertisement to an audience; advertising managers must decide how more...

 Advertising Federation of Australia
an association representing the interests of Australian advertising agencies.

JEWEL KUMAR ROY

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Re: Marketing Terminology Part 4
« Reply #1 on: November 18, 2015, 02:47:52 PM »
Thanks for sharing