Advertorial Advertising
advertising in which the sponsoring organisation declares its position on a matter of more...
Adviser Approach
a closing technique in which a salesperson specifies all that a customer will more...
Advocacy Advertising
a paid, overtly-sponsored communication or message which presents information or a point of more...
Aesthetic Needs
see Self-Actualisation Needs.
Affordable Method
see All-We-Can-Afford Method.
After-the-Fact Control System
a system of marketing control in which corrective action is taken at the more...
Aftermarket
the market, especially for automotive parts, accessories and equipment, after the new product more...
Age and Life-Cycle Segmentation
A demographic segmentation strategy in which a product-market is grouped into segments based more...
Agent
an intermediary or middleman who facilitates the flow of goods and services from more...
Aggregate Supply
Total of all goods and services (including exports and imports) supplied at every more...
Agile Corporation
an organisation that is flexible and able to move quickly in response to more...
Agribusiness
the marketing of food and fibre products.
Agricultural Cooperative
an organisation formed by a group of farmers to achieve some or all more...
Agricultural Substitute
a product that is manufactured from farm produce but which is a substitute more...
Aided Recall Test
a method of post-testing the effectiveness of an advertisement or advertising campaign; respondents more...
All-We-Can-Afford Method
a simple method of determining a budget (for advertising, etc) in which the more...
Alliance
an agreement between one or more firms to cooperate in some business venture more...
Alliance Partner
an organisation which cooperates with one or more other firms or works together more...
Allowances
amounts deducted from an invoice in return for prompt payment, large quantity purchase, more...
