Author Topic: Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message  (Read 259 times)

Offline Bipasha Matin

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 This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle.

The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage.

Available at two stores in Sicily, the bottles will also be distributed among influencers in Central and Eastern Europe, as a test case for further sale next year.

Source: http://www.adweek.com/adfreak/coca-cola-invented-bottle-cap-lets-you-record-audio-message-loved-one-175107
Sabiha Matin Bipasha

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Department of Business Administration
Faculty of Business & Economics
Daffodil International University

Offline shahanasumi35

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Re: Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message
« Reply #1 on: February 08, 2017, 05:15:47 PM »
Interesting post. Thanks for sharing.

Shahana Kabir