Asthetic value: Museum Visit Behavior
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Offline Shah Alam Kabir Pramanik

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Asthetic value: Museum Visit Behavior
« on: March 25, 2017, 08:50:14 AM »
Aesthetic Values: People love beauty. Aesthetic value also forces visitors to visit museum. It is believed that visitors are mostly attracted with the high aesthetic value of the museums and its contents. Aesthetic values consist of three items exterior design, interior design, surrounding environment and infrastructure. Past literature supports the hypothesis that aesthetic value influence visitors to visit the destination (Morris, 2007).
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