Marketing plan: Contents of Marketing Plan

[Shah Alam Kabir Pramanik]

Marketing plan is a written document that spells out the strategies and tactics by which company will achieve its objectives……..
A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firms plans to reach its marketing objectives.
It contains tactical guidelines for the marketing programs and financial allocations over the planning period.



Marketing Plan Contents/ contents of marketing plan
•   Executive Summary
•   Current marketing situation
•   Threat and opportunities analysis
•   Objectives and issues
•   Marketing strategy
•   Action program
•   Budgets
•   Controls