Author Topic: Factors affecting chossing target market  (Read 300 times)

Offline Shah Alam Kabir Pramanik

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Factors affecting chossing target market
« on: April 15, 2017, 09:01:20 AM »
Choosing a target marketing strategy:
Companies need to consider many factors when choosing a target-marketing strategy.
1. Company resources: The choice of strategy depends on company resources. When the firm’s resources are limited, concentrated marketing makes the most sense.
2. Product variability: The best strategy also depends on the degree of product variability. Undifferentiated marketing is more suited for uniform products such as grapefruit or steel. Products that can vary in design, such as cameras and automobiles, are more suited to differentiation or concentration.
3. Stage of product life cycle: The product-life-cycle stages also must be considered. When a firm introduces a new product, it may be practical to launch only one version and undifferentiated marketing or concentrated marketing may be most sense. In the mature stage of the product life cycle, however, differentiated marketing begins to make more sense.
4. Market variability: Another factor is market variability. If most buyers have the same tastes, buy the same amounts, and reach the same way to marketing efforts, undifferentiated marketing is appropriate.
5. Competitor’s strategies: Finally, competitor’s marketing strategies are important. When competitors use undifferentiated marketing, a firm can gain an advantage by using differentiated or concentrated marketing. 

Offline azizur.bba

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Re: Factors affecting chossing target market
« Reply #1 on: April 21, 2017, 09:17:38 PM »
thanks and Keep sharing

Offline Shah Alam Kabir Pramanik

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Re: Factors affecting chossing target market
« Reply #2 on: April 22, 2017, 08:25:07 AM »
Welcome Sir

Offline Nusrat Nargis

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Re: Factors affecting chossing target market
« Reply #3 on: May 08, 2017, 10:51:22 AM »
nice.
Nusrat Nargis

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Department of Business Administration
Daffodil International University

Offline Shah Alam Kabir Pramanik

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Re: Factors affecting chossing target market
« Reply #4 on: May 11, 2017, 09:30:16 AM »
Welcome Madam

Offline murshida

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Re: Factors affecting chossing target market
« Reply #5 on: May 14, 2017, 03:44:26 PM »
informative

Offline Bipasha Matin

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Re: Factors affecting chossing target market
« Reply #6 on: May 16, 2017, 11:26:39 AM »
Sir. Is this from Marketing Management?
Sabiha Matin Bipasha

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Department of Business Administration
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Offline Shah Alam Kabir Pramanik

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Re: Factors affecting chossing target market
« Reply #7 on: May 17, 2017, 10:48:10 AM »
Right madam,
Its from principles of marketing as well as marketing management.
Thanks for your attention.