Cost Focus:

[Shah Alam Kabir Pramanik]

Cost Focus: Cost focus is a low-cost competitive strategy that focuses on a particular buyer group or geographic market and attempts to serve only this niche, to the exclusion of others. In using cost focus, the company or business unit seeks a cost advantage in its target segment.  This strategy is based on the belief that a company or business unit that focuses its efforts can serve its narrow strategic target more efficiently than can its competition.