Be a Self-Promoter...if you want to become enterpreneur

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Offline azizur.bba

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Be a Self-Promoter...if you want to become enterpreneur
« on: April 20, 2017, 09:26:51 PM »
Think of an entrepreneur that you know or know of – they are usually excited about what they do, and they tell everyone. I often cite Umpqua Bank’s CEO Ray Davis as an example. Take a look at the following 3-minute YouTube video that coincided with the release of his new book, “Leading Through Uncertainty.”
This video is a great example of self-promotion in its most effective form. As entrepreneur Nathan Hangen suggests “self-promotion is the art of spreading ideas, concepts; self-adulation (on the other hand) is just the promotion of accomplishments.”
Hesitance to self-promote stifles campaigns, and careers. Many marketing directors I know struggle to gain acknowledgment from the C-Suite. They forget that their first target audience is internal (your colleagues and coworkers, your management team, etc.). Don’t be shy about your vision for the department or organization and what resources you need! Marketers are communicators, after all.
Action Steps for the Marketing Entrepreneur:
1.   Identify your personal blocks to self-promotion. Were you brought up not to brag on yourself? Do you believe self-promotion will make you look arrogant? Do you think others will tell your story for you?
2.   Understand your value proposition. Whether individually or organizationally, the foundation of authentic self-promotion is knowing your strengths and how you demonstrate value.
3.   Cultivate strategic relationships with five colleagues. Develop a plan to connect with them regularly and go out of your way to assist them with their challenges.