Consumer Behavior is Multidisciplinary in Nature

Author Topic: Consumer Behavior is Multidisciplinary in Nature  (Read 2591 times)

Offline Shah Alam Kabir Pramanik

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Consumer Behavior is Multidisciplinary in Nature
« on: May 30, 2017, 02:24:49 PM »
Consumer behavior was a new field of study in the mid to late 1960s. It has no bright past history. The new discipline borrowed heavily from concepts developed in other scientific disciplines such as: 1. Psychology 2. Sociology 3. Social psychology 4. Cultural Anthropology 5. Economics 6. Marketing 7. Statistics

Offline Shakil Ahmad

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Re: Consumer Behavior is Multidisciplinary in Nature
« Reply #1 on: July 09, 2017, 05:56:13 PM »
Informative