In competitive markets, it can be easy to get lost in the crowd. One of the biggest challenges for entrepreneurs is standing out from their competitors. Marketing in new, unusual, or aggressive ways is the best way to illustrate what makes a business unique. Below are some marketing strategies that entrepreneurs have used successfully in the past. A company can direct all of its marketing efforts towards one strategy, or use several of them at once.
Relationship Marketing – Focuses on creating a strong link between the brand and the customer.
Expeditionary Marketing – Involves creating markets and developing innovative products. Companies act as leaders rather than followers.
One to One Marketing - Customers are marketed to as individuals. All marketing efforts are personalized.
Real Time Marketing – Uses the power of technology to interact with a customer in a real time.
Viral Marketing – Places marketing messages on the Internet so they can be shared and expanded on by customers.
Digital Marketing – Leverages the power of Internet tools like email and social networking to support marketing efforts