Author Topic: Evolution of brand managers to brand ambassadors  (Read 211 times)

Offline M H Parvez

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Evolution of brand managers to brand ambassadors
« on: April 23, 2018, 12:47:43 PM »
From the 1990s to early 2000s, brand management itself evolved as brand asset management. Davis defined Brand Asset Management Strategy as "a balanced investment approach for building the meaning of the brand, communicating it internally and externally, and leveraging it to increase brand profitability, brand asset value, and brand returns over time.


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M M Hasan Parvez
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