The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) has been defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.
â€¢ What advantages does your organization have?
â€¢ What do you do better than anyone else?
â€¢ What unique or lowest-cost resources can you draw upon that others can't?
â€¢ What do people in your market see as your strengths?
â€¢ What factors mean that you "get the sale"?
â€¢ What could you improve?
â€¢ What should you avoid?
â€¢ What are people in your market likely to see as weaknesses?
â€¢ What factors lose you sales?
â€¢ What good opportunities can you spot?
â€¢ What interesting trends are you aware of?
Useful opportunities can come from such things as:
â€¢ Changes in technology and markets on both a broad and narrow scale.
â€¢ Changes in government policy related to your field.
â€¢ Changes in social patterns, population profiles, lifestyle changes, and so on.
â€¢ Local events.
â€¢ What obstacles do you face?
â€¢ What are your competitors doing?
â€¢ Are quality standards or specifications for your job, products or services changing?
â€¢ Is changing technology threatening your position?
â€¢ Do you have bad debt or cash-flow problems?
â€¢ Could any of your weaknesses seriously threaten your business?