Affirmation is another means of programming the subconscious mind. Sometimes this is called "self-talk." Most people talk to themselves all the time, constantly, though usually silently. And most such self-talk unfortunately reinforces negative self-image beliefs. Here is an example: Lipi locks her keys in the car. To herself, she says "You idiot!" Then, "i can't seem to remember anything. I'm such a screw-up." Lipi has translated the incident into an indictment (Condemnation), a criticism of herself. It's interesting by the way that most peoples' self-talk is critical. Obviously, we do so many great smart, good and right things everyday, yet, in self-talk, we probably do not praise ourselves for doing those things. But we make a mistake, and we are all over ourselves, like our worst enemy!