Author Topic: why advertising is becoming irrelevant  (Read 36 times)

Offline Bipasha Matin

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why advertising is becoming irrelevant
« on: November 14, 2018, 02:38:03 PM »
Everyone at Fusionbrand is convinced that 90% of advertising is a complete waste of money.

And in Asia it’s not helped by the fact that most CEOs think they are creative directors and most agencies won’t bother challenging CEOs in case they lose the business that they won because invariably, they were the cheapest.

And as we all know, when your only differentiator is cheap, you are always looking over your shoulder for someone who has quoted cheaper than you have.

And besides, there’s no point being creative when many CEOs think they know everything about creativity or think creativity is copying someone else, creatively.

This billboard in KL can only be an example of a CEO thinking he knows best because I cannot believe any CD would allow this. I’m shocked to be honest that the Nissan brand approved it.

For the record it says the new Serena is a miracle! The woman’s head appears to be completely random. Perhaps a nod, pun intended, to the headroom?

A disgrace that does nothing but add to the advertising noise.

Source: https://brandconsultantasia.com/2018/06/07/another-example-of-why-advertising-is-becoming-irrelevant/
Sabiha Matin Bipasha

Senior Lecturer
Department of Business Administration
Faculty of Business & Economics
Daffodil International University

Offline Showrav.Yazdani

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Re: why advertising is becoming irrelevant
« Reply #1 on: November 15, 2018, 12:11:22 PM »
Thanks for sharing
Dewan G. Y. Showrav
Senior lecturer
Dept.of Business Administration

Offline fahmidaemran

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Re: why advertising is becoming irrelevant
« Reply #2 on: December 08, 2018, 12:22:05 PM »
Good to know.
Best Regards,
Fahmida Emran
Lecturer,
Department of Business Administration
Faculty of Business & Economics
Daffodil International University

Offline Raisa

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Re: why advertising is becoming irrelevant
« Reply #3 on: January 19, 2019, 03:50:39 PM »
 :) :)
:)