Author Topic: Possible Research Topics for BBA graduate.  (Read 17535 times)

Offline International Desk, DIU

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Possible Research Topics for BBA graduate.
« on: June 10, 2012, 04:09:41 PM »
The list is collected from different universities web portal. Students are requested not to copy the topic "as it is" for your Dissertation, please take the idea and flourish it with your creativity and thinking.

Topic areas

    * Services management
    * Food and beverage
    * Staff development
    * Social Network Analysis

Thesis titles


    * Membership and participation in Slow Food Austria - A motivation study
    * Trends inventory of the accommodation sector
    * Staff benefits in the hotel industry
    * Use of social media for recruiting purposes in hotels

Topic areas

    * Mobile Tourism
    * Sports and Recreation
    * Information and communication technology and travelers’ usage behavior (mobile devices, blogs, wikis, ....)
    * Service Recovery/service failure
    * Complaint Management

Potential Thesis titles

    * Mobile services in tourism
    * Destinations and the potential of Marketing through Mobile Phones
    * Electronic word of mouth – what enterprises learn from customer online reviews
    * The effect of negative word of mouth on booking behavior
    * Self-image and use of social media as information source
    * Social media as marketing tools for tourism

Topic areas

    * Terrorism and Tourism
    * Regime Types and Tourism
    * Tourism and Politics
    * Quantitative Studies

Thesis titles

    * The Impacts of Terrorism on Tourism (in a country of your choice)
    * Aviation Terrorism
    * Counterterrorism. A Measure for Tourism Promotion?
    * Osama goes Global: Tourism after 9/11
    * Globalization - Tourists go global. Terrorists too.
    * Who is afraid of Al Qaeda & Co? How the fear of terrorism influences travel behavior.

Topic areas

    * Leadership and Commitment
    * Innovation and Change Management
    * Empowerment
    * Organizational Culture and Communication
    * Service and Quality Management

Thesis titles

    * Establishing Leadership for Creating Innovation
    * Trust in and Identification with the Company
    * Organizational Culture in Small and Medium Sized Enterprises
    * Establishing a Quality Culture in the Service Sector
    * Customer and Employee Empowerment

Topic areas

    * Drivers of CSR in hospitality and tourism businesses
    * Factors affecting the adoption of CSR practices in hospitality and tourism businesses
    * Consequences of CSR
    * Information dissemination, communication and PR
      Evaluation/monitoring of CSR practices
    * How do DMOs and NGOs incorporate CSR?
    * Are tourism sectors different in their adoption of CSR?
    * Comparison of different CSR-certification schemes in tourism
    * Student's knowledge about sustainability in tourism (international comparison study).
    * Green/Social Innovations in hospitality and tourism (SME) businesses

Topic areas:

    * Evaluation and customer satisfaction
    * Measurement of well-being
    * Statistical analyses and forecasting
    * Alternative medicine in the wellness sector
    * Stereotypes in tourism and tourism marketing

Thesis titles:

    * Alternative medicine in wellness hotels. Usage and promotion of [topic to be selected, e.g. Bach's flower therapy]
    * Subjective well-being of tourists over the course of holidays
    * Customer satisfaction measurement in tourism. Analyzing weaknesses of questionnaires by cognitive testing

Topic areas


    * Tourism and climate change, adaptation and mitigation
    * Sustainable tourism development
    * Space tourism
    * Slow travel
    * Environmental impacts of tourism
    * Carbon offsetting
    * Eco labels

Topic areas

    * Destination marketing
    * Benchmarking of tourist destinations
    * Competiveness and differentiation in tourism and hospitality industry
    * Cultural tourism
    * Service quality management