Daffodil International University

DIU Activities => Brand Image of DIU => Topic started by: shibli on July 21, 2009, 05:45:38 PM

Title: Brand Image of DIU
Post by: shibli on July 21, 2009, 05:45:38 PM
Dear all

Can we discuss or can anyone suggest on how we can promote our university more and more so that we can create a brand image?

Title: Re: brand image of DIU
Post by: nusrat-diu on July 22, 2009, 07:11:47 PM
Advertisement & sponsorship!
Title: can anyone answer me?
Post by: shibli on July 22, 2009, 09:00:53 PM
I am afraid, madam, hardly can we create brand image just by advertisement and sponsorship.
We have to do something more than that. Branding means creating distinctive image in the people's mind. What do the business teachers and others say to that? Let's listen and discuss....
Title: Re: brand image of DIU
Post by: debashish on July 23, 2009, 10:46:13 AM
Sir, I think to make brand image of DIU we have to do lot of work. DIU have to participate in many social awareness & cultural program, have to give more sponsorship in different types of  program outside the university in print & electronic media, have to give more attractive advertisement by followup all things what we have and why we are different from other university, also can by followup our renowned  faculty members. Sir, you also gave a good example that we can congratulate the HSC students who will pass out with GPA 5 or golden GPA 5 in the next couple of months by arranging a celebration program at DIU auditorium or elsewhere. If we can also organize social awareness program like Prothom Alo (Bodle Jao, Bodle Dao), hope this kind of program can create a impression about DIU to the peoples' mind. By these things if we have a permanent campus like other renowned universities, hope it will also create a good impact in our brand image. 
Title: Re: brand image of DIU
Post by: raju on July 23, 2009, 12:46:18 PM
YES Shibli Bhai, you are right and we can sell this seminar to other universities also where they are facing lots of problem knowingly or unknowingly.

Please keep in mind that self criticism is the best sell product ( TOOLS FOR BRANDING) now a day around the glob!

I will be at DIU on 26th morning to meet some people there.

Thanks and regards,

Title: Re: brand image of DIU
Post by: sumon on July 23, 2009, 01:16:55 PM
To create reliability on peoples mind we have to take some unique attempt:
1. Promoting university in to different social and cultural events by sponsorship or by arranging which program can attract our target group or the society as a whole.

2. Direct Advertisement has some negative impact on human mind.but informative advertisement may create positive impact.

3. Though most of our students came from rural level, so we should give   more concentration on this level may be we can arrange some seminars relating higher studies in to different districts with the presence of local and national experts.

4. We should give our advertisements into some selective news papers, bcz it also create our brand image.

5. For  upcoming HSC pass students  we should attract them by some distinctive way rather only newspaper add bcz its common.

Title: Re: brand image of DIU
Post by: raju on July 23, 2009, 01:51:49 PM
Dear All,

Conversation here is really helpful for getting effective IDEA for branding DIU. To me class room (teaching learning environment) and student as a product is really sustainable areas for branding an educational institute.

All other means of communication or motivational activities like advertisement, social interaction, award and scholarship is very much ornamental and rationally functional with original product: STUDENT!

To me branding activities can be calculated in a funny way: You can consider 1 for original product (Student here) and 0’s for all other branding initiatives. If you have 3 special initiatives for branding then can get 1000 credits, if you can increase by 2 more initiative then it will be like 100000………..

But without the great 1 in front of all 0’s, nothing!


Title: Re: brand image of DIU
Post by: raju on July 23, 2009, 03:19:24 PM
nice to get your response and input.
Title: Re: brand image of DIU
Post by: sumon on July 23, 2009, 04:45:15 PM
All of you informed that  our varsity placed a strong position among the renowned private universities in Bangladesh. So now its the time to keep up this position. All of we should be very careful in this regard. I think our students are the main weapon to develop our image. Because we have a large number of highly qualified faculty members and well equipped labs so that students can easily improve their knowledge by using these resources. Now it should be the goal of a student to explore themselves practically more then theoretically. DIU now regularly invites industry leaders to share their views with the students. All of the students should present each of the seminar.

If our students prove their sincerity and skill in any organization then our image automatically will be increased day by day.

and by this way we student   can create strong brand image also.

so our student have a lots of responsibility ..
Title: Re: brand image of DIU
Post by: raju on July 23, 2009, 05:55:24 PM
This is really interactive and result oriented discussion. Dear Shibli, just a casual request: can you please develop a strategy paper for DIU branding from this forum to prove how it works? I will be with you in some point if you feel.

May be getting product from e-forum will create confidence and evidence for future.


Title: Re: brand image of DIU
Post by: debashish on July 23, 2009, 08:59:53 PM
Thank you sir.
Title: Re: brand image of DIU
Post by: Md. Anowar Habib Kazal on August 03, 2009, 01:57:52 PM

Thanks to all for veluable comments
Hope, it will help the university to carryout relavent jobs.
Title: Re: brand image of DIU
Post by: vcoffice on August 23, 2009, 04:25:49 PM
"Brands should be seen as more than the difference between the actual cost of a product and its selling price - they represent the sum of all valuable qualities of a product to the consumer. There are many intangibles involved in business, intangibles left wholly from the income statement and balance sheet which determine how a business is perceived. The learned skill of a knowledge worker, the type of metal working, the type of stitch: all may be without an 'accounting cost' but for those who truly know the product, for it is these people the company should wish to find and keep, the difference is incomparable. By failing to recognize these assets that a business, any business, can create and maintain will set an enterprise at a serious disadvantage."

Dear all, i do believe, its high time to think to develop the brand image of DIU by following the principles of branding mentioned above. Let us think to enrich everything without spending an extra cent. We have to explore our potential.
Title: Re: brand image of DIU
Post by: shibli on August 25, 2009, 10:17:51 AM
We should remember, everybody knows the name of Daffodil..question is how good they think of Daffodil. We know the name of Stamford, but how do u evaluate Stamford..Everybody knows that as a certificate university..so we don't need to establish brand name, all we need is repositioning our brand name as "facilitator university" or "career guiding university"

Also, i think we can avoid traditional marketing n advertising like others are doing. We have to do something different. We have to inform our students and others aggressively that we are providing our good students with jobs, part time or full time and assistantships. At the same time, we have to maintain some standard. The counselors, administrative officers as well as everybody can play a vital role in propagating the good things of our university.

Most importantly, our students are our brand ambassadors. They should be considered valued members of our family. The counselors, coordination officials, teachers and all who are associated with students should treat our students positively and considerately.

Last but not the least we should maintain some standard by implementing some rules and regulations like screening out students who have Grade D especially in English at HSC n SSC level.
Title: Re: brand image of DIU
Post by: mamun on September 03, 2009, 05:26:05 PM
From my point of view:
Our existing students are playing the vital role in advertising.
So we have to give them extra care and to take a look on their logical points.

Title: Re: brand image of DIU
Post by: shibli on October 31, 2009, 06:29:48 PM

George Orwell wrote: "The great enemy of clear language is insincerity." Insincerity is also the enemy of branding. Too often organizations bring in branding experts to come up with a new image rather than facing important flaws or dealing with underlying problems in what already exists. Brands that capture the essence of a product or service are incredibly valuable assets. Brands that attempt to hide what isn't good about a product or company are hollow at best and damaging at worst. Before you re-brand, ask whether the brand is speaking to what's best about the product or trying to hide a flaw that needs to be addressed first.
Title: Re: brand image of DIU
Post by: shibli on October 31, 2009, 06:38:49 PM
Our slogan is: We provide quality education with reasonable cost.
Title: Re: brand image of DIU
Post by: masum on December 12, 2009, 12:24:05 AM
Quality education should be the prime objective of DIU.If our student get better job than others then the image of DIU will automatically increase.
Title: Re: brand image of DIU
Post by: Shabab on January 10, 2010, 11:05:45 AM
As u have noticed that most of our students are from rural areas, there level of knowledge often becomes a problem. If you want to draw more students from rural areas. Then you should try about sponsoring rural schools and colleges.

This would help them improve their school/college educational and environmental status and as a gratitude students would know about DIU and encouraged to come to this university.
Title: Re: brand image of DIU
Post by: rumman on March 22, 2010, 02:47:29 PM
First of all we have to intake quality students, and motivate them properly. Secondly quality education and punctuality  have to insure from first day to passing out.
Title: Re: brand image of DIU
Post by: Sharmin Jahan on March 29, 2010, 10:48:30 AM
Shibli Sir, I think first of all we have to concentrate on our students. We have to create a positive image of our students in the market because they are the representative of our university. What do you think?
Title: Re: brand image of DIU
Post by: rumman on March 30, 2010, 02:25:23 PM
Our all students are our brand ambassador. They have to possess the qualities like knowledge, personality, attitude, behavior, honesty, sincerity in all respects.  So, we have to build up our students with above these qualities. 
Title: Re: brand image of DIU
Post by: nadir-diu on April 03, 2010, 11:28:23 AM
For increasing Brand image here we have discussed a lot of tools, we may include another tool which is DIU Alumni Association (DIUAA). Through the active participation of the DIU graduate; i think it is possible to increase our brand image more and more !!!!!!!! 
Title: Re: brand image of DIU
Post by: nadir-diu on April 03, 2010, 11:49:36 AM
For increasing Brand image here we have discussed a lot of tools, we may include another tool which is DIU Alumni Association (DIUAA). Through the active participate of the DIU graduate we may increase our brand image more and more !!!!!!!! 
Title: Re: brand image of DIU
Post by: moheuddin on May 09, 2010, 09:36:29 PM

To uphold our University’s Image to the outside we may follow some steps. I hope it would be helpful…………….
     1.   Arrange different Competition Program.
     2.   Arrange Different festival like Fruit, food and so on.
     3.   As soon as possible ensure a permanent Campus.
     4.   Advertisement through some selective Media.
     5. Encourage the student of final year to introduce University to the outsiders.
     6.  Celebrate HSC students those who obtain GPA-5.00 in DIU Auditorium or elsewhere. 
     7. Appoint experienced and Skilled Teachers.
     8. Arrange open discussion program with the guardians.
     9.   Participate in different CSR program.
     10.  The student should be more careful & serious in the corporate life which increase our university’s reputation.   
Title: Re: brand image of DIU
Post by: debashish on May 10, 2010, 09:18:09 AM
@ Moheuddin: Well said. I have the same opinion with you. But these program/ competition should with other reputed universities as regular basis. To arrange festival we the students, we need to make something new with new idea. Really we need a permanent campus soon as possible, on the other hand students are increasing day day, this is very positive sign for our university but lack of space its become crowdy. From my point of view, advertisement isn't so much important because we the students are the brand of our university, we can share/ discuss about our university with others. I think how our university doing advertisement it's ok. We need to keep and build new relationship internationally, nationally like international students organizations, also make scope to attend in international conferences, career fair, job fair etc. We need to arrange open discussion program, CSR program throughout the country, like- Prothom Alo Gonit Utshob.

Thank you.
Title: Re: brand image of DIU
Post by: R i Y a D on May 10, 2010, 10:05:25 AM
ya .... i found great ideas here ... everyone's proposal is definitely optimistic and excellent. I do believe students are the soul of the university. There is no other way except making brilliant competitive students and ensuring quality of education to distinguish DIU as a brand.
Title: Re: brand image of DIU
Post by: Ahmed on May 10, 2010, 07:32:55 PM
Dear all


I think to promote our brand image more effectively we can promote our campaigns to different colleges in the country by helping through their different programs or we can organize programs through our own initiatives. Programs like Seminars, Workshops on career, Debate competitions etc.

Through this we can reach more close to the college students and we can serve them our information more effectively. We can present our facilities and why we are the best by multimedia presentation and a good presentation helps to develop the brand of any organization.

With Regards

Abdullah Ahmed Chowdhury
Administrative Officer
FSIT, Evening Program
Title: Re: brand image of DIU
Post by: R i Y a D on May 10, 2010, 10:34:07 PM

Title: Re: brand image of DIU
Post by: Shamim Ansary on May 26, 2010, 05:56:47 PM
Producing best quality students is the core of creating 'A Brand Image'. Daffodil has launched different types of scholarship basing on the merit of the students. After being admitted, some 'good students' and some 'emerging good students' may be identified and nourished accordingly. DIU can encourage the best student of each semester and of every department individually. It would stimulate the others to attain the best position.

In the extra-curricular fields potential students of different fields would be identified semesterwise.

I know, the process is already going on. Considering it as the focal point, this process can be highlighted.
Title: Re: brand image of DIU
Post by: Shamim Ansary on May 29, 2010, 10:40:40 AM
To popularize the new departments like...
> Real Estate,
> Environmental Science & Disaster Management,
> Applied Dietetics & Food Technology, etc.
we can launch add in the FM channels.
Title: Re: brand image of DIU
Post by: ashiqbest012 on August 07, 2010, 01:29:18 AM
I want to share something with you that why does not we introduce Monthly newspaper/ Magazine from our university?

As mentioned a huge number of suggestion, all of these are very important for brand image of DIU.

Title: Re: brand image of DIU
Post by: shibli on August 07, 2010, 10:42:15 AM

I have got a DIU newsletter for you published recently. Feel free to collect it anytime I am available. For your information we publish newsletter in every semester....

Title: Re: brand image of DIU
Post by: Ms. Aziz on August 07, 2010, 11:32:58 AM

We have a newsletter for all which is published Semester wise may in near future it will be published monthly.
Title: Re: brand image of DIU
Post by: ashiqbest012 on August 08, 2010, 07:29:30 AM
Dear Mr. Shibli sir and Ms. Aziz sir, I know it sir, our university published Newsletter. However, It's very small, and we have got only few information from this Newsletter, but If we introduce Monthly magazine/ Newspaper, we can inform everybody about our university.  Now our university and CDC  take the different initiative for students and students career, we can inform our student as well as others.

It creates the brand image of DIU. Doesn't it?? It increases our varsity reputation, Doesn't it?

If any student or guardian has the negative idea about our DIU, I strongly believe that It will be turned positive. 

Dear sir, If our university authority takes some step, we, all students want to publish the magazine. We want some backup.

Sir, I love my university, so I always try to increase forum member. I personally inspired about 8 of my friend and most of them  are now regular members of DIU. Insallah I hope all the students In DIU, once a day will join the forum.
Title: Re: brand image of DIU
Post by: shibli on August 08, 2010, 09:38:34 AM
Dear Ashiq

Our public relation programs are excellent. The new senior public relations officer is working hard to improve our brand image. Now we have to go for differentiation strategy. You must have studied Principles of marketing and you know what Differentiation is. We needn't go for traditional marketing strategy; we have to go for something different. Traditional strategy which everyone does and follows doesn't work always.......

Title: Re: brand image of DIU
Post by: Aarif on September 08, 2010, 12:50:15 PM
i am fully agree with Mr. Mamun.
Title: Re: brand image of DIU
Post by: nasir760 on September 08, 2010, 01:56:26 PM
Shubli Sir is absolutely right.
Title: Re: brand image of DIU
Post by: shaikat on September 16, 2010, 08:43:09 AM
I think only quality education can build a brand image of DIU.
Title: Re: brand image of DIU
Post by: shaikat on September 26, 2010, 03:32:49 PM
Sir, I think Only quality education can build a positive brand image of DIU.
Title: Re: brand image of DIU
Post by: oyon on October 09, 2010, 05:07:33 AM

  DIU should arrange different types of competition and invity other universities. there are many competition, forum,group,project etc for privet university students Diu should help students to reach that kind of thing.
Title: Re: brand image of DIU
Post by: goodboy on October 14, 2010, 05:42:17 PM
I think to creat a brand image, we need high facilitated, proper surrounded, wide accomplished & a represent capable DAFFODIL INTERNATIO0NAL UNIVERSITY CAMPUS AS SOON AS POSSIBLE.
Title: Re: brand image of DIU
Post by: oyon on October 19, 2010, 04:35:12 PM

  DiU education system is developing day by day. But more experienced faculty member can increase the class of education of our varsity.Recently We have our new department head in cse.He is very experienced teacher.Like this our Administration can bring faculty member Like Dr Syed Akther hossain.And it will really add value to our education system.
Title: Re: brand image of DIU
Post by: jayanta karmaker on October 20, 2010, 01:40:30 AM
i think we, the students can play a great role here. just think sharply that if the students organize in team, such  as  involving various clubs & if we can able to increase our club activities.then we can participate national competition..and if we will be able perform there best  then definitely improve our brand image. because people really keep their attention on national event & if we show our quality, our creativity there it can play a great role to establish brand image of DIU. then people will believe that DIU produce Quality student..they practice Quality education..then ultimately we reach our goal.
Title: Re: brand image of DIU
Post by: Junayed on October 22, 2010, 10:05:13 AM
I daffodil should admit good student to create brand image. Also they can participate it social development activities.
Title: Re: Brand Image of DIU
Post by: farzanamili on December 26, 2010, 03:46:43 PM
Students are the centre of an educational institute. I believe that without making them attentive to study and by this,making them quality student, brand image is quite difficult to be established. Because when they will go to job market and will be unable to prove them,then all advertisements will be fallen flat & people will make fun of it. So students should be more responsible about their study as they are brand-ambassadors of this university. We,teachers should keep it in our mind also.
Title: Re: Brand Image of DIU
Post by: shibli on June 08, 2011, 08:15:38 PM
Everybody, everywhere needs a marketing strategy. The CNN has an interview with marketing guru Philip Kotler in which he provides five tips for marketing success. Among the things he says, he stresses the importance of “knowing your customer” and “owning your branding”, which basically means listen to the people and focus on the brand experience.
Title: Re: Brand Image of DIU
Post by: shibli on June 22, 2011, 07:32:17 PM
Brand is much more than a name or a logo. Brand is everything, and everything is brand.

Brand is your strategy.

Brand is your calls to action. If Martin Luther King had offered people free toasters if they marched on Washington, that would have been his brand. Are your calls to action brave and inspiring or tacky? Are they consistent with some strategy that makes sense? Getting more Facebook "likes" isn't a strategy, in and of itself. If you're a humanitarian organization, the things you ask your constituents to do are your brand.

Brand is your customer service. If donors call your organization all excited and get caught up in a voicemail tree, can't figure out who they should talk to, and leave a message for someone unsure if it's the right person, that's your brand. It says you don't really care all that much about your donors. If they come to your annual dinner and can't hear the speaker because of a lousy sound system, that's your brand. It says that you don't think it's really important whether they hear what you have to say or not. If the clerk at your checkout counter is admiring her nails and talking on her cell phone, she's your brand, whether she's wearing one of the nice new logo caps you bought or not.

Brand is the way you speak. If you build a new website and fill it with outdated copy, you don't have a new brand. If the copy is impenetrable — a disease of epidemic proportion in the humanitarian sector — that's your brand. If you let social service jargon, acronyms, and convoluted abstractions contaminate everything you say, that's your brand. If your annual report puts people to sleep, that's your brand. If it's trying to be all things to all people, that's your brand.

Message is a central part of your brand, but message alone cannot make a great brand. How many times have you encountered a product or service that didn't live up to what the copy writers told you about it? That disconnect is your brand.

Brand is the whole array of your communication tools. Brand is the quality of the sign on the door that says, "Back in 10 minutes." It's whether you use a generic voicemail system with canned muzak-on-hold, or whether you create your own custom program. The former says you are just like everyone else and you're fine with that; the latter says you are original. You might have a pretty sale banner that adheres to all the right visual standards, but if it's sagging and hung up with duct tape, that's your brand. It says you don't pay attention to the details. Can you imagine seeing a crooked banner with duct tape in an Apple store? Never. And that's their brand. It says that the motherboard in the Mac isn't hanging by a thread either.

In the digital age, user interface is your brand. If your website's functionality frustrates people, it says that you don't care about them. Brand extends even to your office forms, the contracts you send out, your HR manuals. Do you rethink traditional business tools or default to convention? The choice you make says a lot about how innovative your brand is.

Brand is your people. Brand is your people and the way they represent you. Having a good team starts with good hiring and continues with strong and consistent training and development. No matter how well your employees adhere to your new brand style guide, if they couldn't care less about the job they're doing, that's your brand.

Brand is your facilities. Are the lights on, or is your team working in darkness? Is the place clean and uncluttered? Does it have signage that's consistent with your visual standards? Does it look and feel alive? Your home is your brand.

Brand is your logo and visuals, too. A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great.

Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small.

Whether you know it or not, whether you have a swanky logo or not, you do have a brand. The question is whether or not it's the brand you really want.

Title: Re: Brand Image of DIU
Post by: farzanamili on September 26, 2011, 03:01:58 PM
Exactly..when our students will perform good outside DIU,DIU will get brand image...we,teachers & students should understand this & we should not expect free marks from teachers,we should earn marks from our teacher by our performance! When students & teachers will work hard & together,success will not be at far point!
Title: Re: Brand Image of DIU
Post by: Arif on October 29, 2011, 10:14:00 AM
Dear sir,
I think these things are essential for Brand image of any university-

1. Permanent campus
2. Hostel facilities
3. Transport facilities
4. Enough classroom and laboratory facilities
5. Enriched and qualified faculty members
6. Qualified students
7. Job orientated workshop and fair
8. Research and publications
9. Local and International Seminar
10. Discussion about important issues of country
11. Social activities for the people

so, if any lacking of DIU, we must recover one by one for the brand image
Title: Re: Brand Image of DIU
Post by: nfeoffice on November 16, 2011, 01:13:33 PM
I can add something,
First we have to determine where we have to increase brand image.
There are some groups of people to whom we can create awareness for branding.
1. Parents. How? ans is like, giving leaflet or showing some video or documentary in front of them,when HSC or SSC exam takes place.
2. Students. How? Now a day’s students are mainly the decision maker for admitting in a bachelor courses. so to ans this question is like, visiting colleges continuously with a fun package (Instant Computer gaming contest, Fun Game) to just inform them that DIU is believe "Education with Fun".
3. Teachers. How? Before admitting university, student generally council with their college teachers. If they refer DIU, that will be a great branding. To do that we can arrange seminar for college teacher or by giving publications time to time or may be take writings or column from them to publish in DIU Magazine. Theses may be some ways for motivating them.

Title: Re: Brand Image of DIU
Post by: Shamim Ansary on November 27, 2011, 05:13:26 PM
DIU Chairman at  10th Asian University Presidents' Forum (AUPF)-2011

Please click for details....
Title: Re: Brand Image of DIU
Post by: Shamim Ansary on November 28, 2011, 03:56:45 PM
DIU signs 2 MOUs with 2 International Universities

Please click...
Title: Re: Brand Image of DIU
Post by: Sampa Saha on February 25, 2012, 01:46:07 PM
By ensuring quality and publicity, we can increase the brand image.
Title: Re: Brand Image of DIU
Post by: shibli on March 02, 2012, 11:14:28 AM
A number of leading global companies have already started practising the concept of enhancing their brand image by contributing to the society.
Title: Re: Brand Image of DIU
Post by: shibli on March 07, 2012, 08:08:53 PM

We are providing laptop and we have learning feedback, insallah we can establish brand name.  
Title: Re: Brand Image of DIU
Post by: shibli on March 30, 2012, 02:13:13 PM
Recently Daffodil International University has become a member of International University Association. Furthermore, DIU signed MoU with China's one of the best Universities- GUNAGDONG University and Professor Dr. M. Lutfar Rahman, President, Bangladesh Electronic Society, and Vice-Chancellor, Daffodil International University received “Global Academic Excellence Award” from Amity University, the 6th best university in India from 19-22 February, 2012. Congratulations and three cheers.

We are proud of our university.
Title: Re: Brand Image of DIU
Post by: nadir-diu on April 01, 2012, 09:26:29 AM
As a DIU family member we are proud for this.
Title: Re: Brand Image of DIU
Post by: mshahadat on April 02, 2012, 11:11:18 AM
increase DIU Alumni collaboration .
Title: Re: Brand Image of DIU
Post by: Shamim Ansary on April 19, 2012, 11:34:15 AM
Dear Sir,

I hope you are fine with your family. I am here fine too.
This is me, Azizur Rahman Rasel, ex student of Daffodil International University.
I have done my bachelor under the Business Administration with the major in Finance.
I am feeling proud to be a graduate student from Daffodil International University.
I came in USA on 25 October, 2010. Before coming USA, I have completed my bachelor degree from DIU.
I came in USA with family visa (F1 Visa).
My intention is not only making money over here, but also study in higher education.
Mean while, I applied some universities and colleges over here. But none them accept me without TOEFL or GMAT.
I was thinking, what should I do.
At this time, I had to evaluate my former credentials from wes.org. They evaluated my former education level whatever I got from Bangladesh. They announced that the degree I got from DIU is the same as the undergraduate degree in USA.
They evaluated every courses by courses comparable to the USA education system. I think, this is the great achievement for DIU also.
Then I applied at Walsh College as a transfer student in Michigan. This the only business related institutions in the Michigan state. They are only offering business degree, nothing else.
But, they also wanted a TOEFL score for my admission. I told them, I did my bachelor degree in English instruction medium. They wanted the prove of that.
Then I showed them some of the recommendation letter that I got from our (DIU) VC, Dean, and from the department head.
Thats the way I got the admission over there. But they gave me another condition. They would accept me as a regular student if I got the pass mark on Principles of Business Communications
(at least 73 out of 100, C grade) and have to get 4 out of 6 on easy writing online exam conducted by Educational Testing Service (ETC).
Another important information is that, here none of Bangladeshi students have graduated from Walsh College yet. So, I have the chance to be the first Bangladeshi graduate student from my current college. I will carry Bangladeshi flag on my graduation day.
I would be graduated end of the 2013 or first month of 2014.
Right now, I am working in to companies alternatively.
I am living with my mother.
Thats all I have right now.
You would be glad to know that is my another friend, who is studying at Shenyang Aerospace University, in China in International business.
His name is Roni Bhowmik. Both we were have graduated same time from Daffodil International University. I think you know about him.
That all today.
Take care.

Thanking you

Azizur Rahaman Rasel
Final CGPA 3.90
Section - C
Department of Business & Economics
Daffodil International University

Title: Re: Brand Image of DIU
Post by: shibli on May 09, 2012, 02:54:41 PM
Why DIU is the Best

Let’s have a look at the chronology that we have so that everybody knows us and can evaluate us properly:

01. Permanent Campus


02. Quality Education:


03. Qualified Academicians:


04. Academic Diversity:


05. Awards & Recognition from Various National & International Levels:




06. Efficient Administration:

07. ICT Facilities: DIU is the first complete digital university in Bangladesh for technology-based education and operation with such facilities as computer labs, education ERP and WIFI on campus.


08.  IT Expertise Recognition:


09. Wifi covered University: DIU is a university with Wifi coverage. Faculty members as well as students enjoy Wifi connectivity inside the campuses to be connected with internet at a wink.

10. Virtual University:


11. Lab facilities:

12. Ranking and Recognition:



13. Admission and Examination: Admission is taken in a transparent way and the rules of University Grants Commission. Examinations are also conducted in strict fashion.



14. Best Library:


15. English Language Laboratory:


16. Credit Transfer Facility & International Collaboration:


17. Scholarship facilities:


18. Email Facility:

19. Location:



20. Competitive tuition fees:


21. Mode of payment: Its mode of payment is convenient. Students can pay their fees in several installments. Installments may be paid through CDM.

22. One student One Laptop


23. Academic Programs:



24. Media coverage:


DIU has an enriched Media Lab, which is capable to carry out all programs related to electronic media


25. Co-curricular activities:


Orientations, Reception, Farewells are regular programs organized by all departments separately.


DIU Debating Club (DIUDC) became Champion at the Grand final of the National Debate Championship 2011 organized by the Jahangirnagar University Debate Organization.


26. Comfortable Classroom & Labs:


27. DIU Forum:

28. Discipline: DIU is a completely disciplined educational environment. It is free from Politics, Smoking, Drug, Copying, Eve Teasing and other subversive acts and ethics.


29. Convocation and Foundation: DIU holds its convocation regularly to award certificates among its graduates. It also celebrates foundation day every year.

http://daffodilvarsity.edu.bd/convocation/index.php & http://daffodilvarsity.edu.bd/fd/

30. Strong Alumni:  DIU provides lifetime alumni support for its graduates. Our alumni have been positioned at
different leading levels in home & abroad.


31. Auditorium:

32. Student Accommodation:


33. News Letter:


34. Career Development Center (CDC):


35. Research Center:


36. HRDI:


37. Publications:



38. Sports:

•   11th South Asian Games: Two students named Mr. Sun and Mr. Moon respectively, from the Department of TE won the Gold medals in the 11th South Asian Games in Karata Event. DIU family is really proud of these townie brothers who had brought this significant success for Bangladesh as well as for DIU.

•   DIU Cricket Team: DIU team made us proud when they experienced a comprehensive victory in the Inter-University Champions Trophy by defeating ULAB!!

•   34th National Athletics Championships: The vigorous athletes of Daffodil International University showed an outstanding performance in the 34th National Athletics Championships of Bangladesh, held in the year 2009. DIU achieved 3rd position in this national event with 4 gold and 3 bronze. The Gold Medal Winners of DIU were:  Ms. Hazera Akhter (Shot Put), Mr. Enamul Haque (5000m), Ms. Hazera Akhter (Javelin Throw) & Ms. Sathi Parveen (High Jump). A total of 692 athletes -- 531 men and 161 women -- from 81 teams took part in the meet.

39. Online Teachers Evaluation:


40. Forum, Blog: Forum http://forum.daffodilvarsity.edu.bd/index.php & Blog http://blog.daffodilvarsity.edu.bd/ are two exquisite footings of DIU for sharing ideas, information & knowledge between teachers & students.

41. DIU has  initiated another effective communication tools between teachers & students regarding Academic interaction named
Learning Feedback System (Social Web). http://sw.daffodilvarsity.edu.bd/

42. Campus Radio: DIU has introduced an Internet Campus Radio http://www.campusradio.ac/of its own to increase interaction and activities among its students and teachers. Educative programs are being relayed regularly.

43. DIU is a member of AUPF: DIU participate to 10th Asian Universities Presidents Forum (AUPF) 2011, held at Vellore, India, followed by their invitation. DIU is the only university till date who achieved this rare invitation to take part in a grand event where more than 70 leaders from different prominent universities joined.

44. DIU is the member of IAU: Daffodil International University (DIU) achieved the membership of International Association of Universities (IAU) a— world’s prestigious organization for education.

45. UGC Recognition: DIU is the only university until to date, whatever judgment is done on different categories, stood among the best in position, for example, UGC Higher Committee by the Bangladesh Government.

46. Swedish National Agency: DIU has won attention of the Swedish National Agency for its remarkable achievement in education.

47. Amity Global Academic Excellence Award:

48. Research Bangla: DIU has won attention of the Research Bangla for its notable accomplishment in learning.

49. Female hostel: For the benefit of the female students, DIU has established 3 female hostels where more than thousand students can be allocated.

50. Education Minster’s Viewpoint: In a program, in front of the audience, Mr. Nurul Islam Nahid, honorable Minister, Ministry of Education declared that DIU is one of the topmost private universities which provide quality education (give video Link)

51. Declaration from the UGC Chairman: Amidst the crowd at the DIU 10th Foundation Anniversary 2012, Dr. A K Azad Chawdhury, honorable Chairman, UGC declared that DIU is among the topmost universities, which UGC considers, provide quality education. He was satisfied to see the rapid growth of the university in ten years.
(give video Link)

52. Top 5 Online Voting: DIU has attained popularity among top 5 online universities voting in the world.

53. Highest publications: DIU faculty members have highest publications altogether.

54. Highest Job Placement: DIU has provided its students highest (Full and Part Time) job opportunities. Qualified students are being employed in-house and outside.

55. Highest Number of Dignified Scholars

55. DIU Achieved Awards and Ranking:

•   A top Grad University, in the  Ranking of Private Universities, Published by Swedish National Agency for Higher Education;
•   Grade A University by Bangladesh Govt. High powered Committee in 2006
•   2nd Position in Private & 5th position among all the public and private universities in Bangladesh by "Webometrics Ranking of World Universities" in 2011.
•   3rd position in Research and Publications among all the private universities of Bangladesh
•   Best Private University in Web Popularity by http://www.alexa.com/ & http://www.4icu.org/bd/
•   Beautification Award 2006 presented by the Honorable Prime Minister
•   President’s Crest
•   AHR Award, UK
•   NAHE Award, Sweden
•   World Quality Commitment (WQC) Award-2010

56. Largest Permanent Campus and City campus

City Campuses
DIU has attractive campuses located at convenient transportation points of the heart of Dhaka city at Sukrabad, Dhanmondi and Uttara

In Dhaka City there are five campus buildings of our own, with a total of 2,40,000 sqft  floor space and about 250 modern and well equipped classrooms.

Ashulia Permanent Campus
The site for the permanent campus of DIU is situated on 20 acres of land at Ashulia in the calm, serene, green and open atmosphere free from the hustle and bustle of the city.
DIU is rapidly progressing with the construction of a new campus of an eight storied building.  Work of more than 80,000 sq ft has already been done. Some departments have already started classes here.

57. Web Popularity: DIU has gained web popularity and holding an uprising position among all the websites.

58. Top two universities in Alexa.com Ranking in Bangladesh: DIU is among the top most universities of the world.

(link: http://www.alexa.com/siteinfo/daffodilvarsity.edu.bd#

59. DIU is the best in country in any sorts of fare and authentic judgment: DIU will be counted best in country in any sorts of fare and authentic judgment done by any organization.

60. Drug & Smoking free Campus: DIU campus is free from smoke and all sorts of drugs. Students with such mal practices are strictly prohibited in DIU.

61. Ragging free: DIU is free from eve teasing, ragging, bullying free campus and nurtures an education friendly environment for all students.

62. Nurtures Ethical Order, native culture and respect for others: DIU fosters native, religious cultures, makes students respectful to others, builds a habit of strong morality and selflessness and discourages practices of disco and so called ultra- modern cultures. It maintains a decent dress code for all its students and other members.

63. Copying free Campus: DIU is a university which is free from copying and adopting unfair means in the exams. Teachers are very friendly and so students are prone to learn basic things and come out of copying in the exam.

64. Other Features of the university:
•   two permanent female hostels
•   a large transport pool
•   a well equipped Gymnasium
•   a 400-seat Auditorium
•   a 100-seat hall with removable electronic writing board
•   a modern Media Lab
•   a vast prayer halls
•   vast student lounges
•   canteens
Title: Re: Brand Image of DIU
Post by: shibli on June 03, 2012, 02:33:50 PM
"Brands are not built by advertising but by the brand experience" (Philip Kotler)

We care about our students and we want to groom them as the best future professionals and leaders. More workshops are coming up to prepare the students fit for the job market.....
Title: Re: Brand Image of DIU
Post by: shibli on July 05, 2012, 02:53:16 PM
Professor Rafiqul Islam, Honorable Dean, Faculty of Business & Economics, DIU has achieved the “EDUCATION LEADERSHIP AWARD” as Asia's Best School Award from Singapore.

The Asia’s Best B-School Awards are presented by World Education Congress, CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a research partner. The Awards of the highest stature are presented to Individuals and Institutions who have surpassed several levels of its excellence and set an example of being a role model and exemplary leadership. Individuals behind the Institution who are building their Institutions through Leadership, Innovation, Academic and Industry Interface and a supreme objective of Building future leaders.
The award will be given on July 19 at Singapore
3rd Asia’s Best B-School Awards
Title: Re: Brand Image of DIU
Post by: sajib on July 16, 2012, 03:25:48 PM

Our graduate students can also play a vital role to create the brand image of DIU
Title: Re: Brand Image of DIU
Post by: faizun on September 16, 2012, 03:33:56 PM
In this regard my suggestion is to motivate our current students to promote our brand image.
Title: Re: Brand Image of DIU
Post by: goodboy on October 28, 2012, 09:15:58 PM
Eid mubarak to everyone!!!!!
It is wellknown to all here in DIU that DIU is the quality university than the other leading universities in BD.....specially inside DHAKA city! But I want to knoe something from my mentors & the authority, I hope you will assist me with it.

Yesterday, one of my friend's friend(Doing job@NCC) asked me from where I'm doing my degree. I proudly said that from DIU. After hearing this, he just crunched his face as like I made a great mistake! Then he told me that why I choose DIU!! I've also told so the reason. But the fact is he literally did not understand my stand rather he discouraged me saying that I made the a huge mistake for which I've to pay for!!!!

He told me that I will not gonna make a job for me!! This thing really hurts me & this is not for the first time!! this thing happens again & again!!!!!!

Now, what should I tell them against their comments????
Please sir, I know that this issue is general, but still I just want to know is it really matters what people says about the job market???

Thank you!
Title: Re: Brand Image of DIU
Post by: shibli on October 29, 2012, 12:43:35 PM
You took the right decision getting admitted here. Don't worry. Please remember if you are skilled, you can manage a job from anywhere in the world. That's for sure. However, we are working continuously to increase the brand image of our university. It takes time, you know. We are the only university which has Learning Feedback System, we show zero tolerance against copying in the examinations, we got 3rd Asia’s Best B-School Awards, etc. Next time, anybody asks any questions regarding DIU, you just tell him or her that DIU is the first digital university in Bangladesh. You know we have education ERP, virtual university and WIFI on campus. We have got the best library. Do you know international students have started getting enrolled here? We have world class Career Development Center. I challenge no other universities in Bangladesh conduct so many programs, foundation day, workshops, seminars, conferences, extra curricular activities as we do in order to make our students creatively fit for the competitive global market. Hope you understood and can make others understand. Trust me, insAllah i will provide you with a job only if you can work to eliminate misconceptions from others. Please visit the following links....   




Title: Re: Brand Image of DIU
Post by: goodboy on October 29, 2012, 01:42:27 PM
It's a great honor to have you, sir!!!
Now it is my responsibility to understand people why I am a Daffodilian!!!!

Again, thank you so much, sir!!
Title: Re: Brand Image of DIU
Post by: shibli on November 02, 2012, 12:02:29 PM
Title: Re: Brand Image of DIU
Post by: shibli on November 02, 2012, 12:05:44 PM
Title: Re: Brand Image of DIU
Post by: shibli on November 02, 2012, 12:11:32 PM
Daffodil International University (DIU) has signed 16 bilateral Memorandum of Understandings (MOU) on International Partnership Programs with sixteen different universities of various countries today on 31st October 2012 at 11th Asian University Presidents Forum (AUPF) held from October 28-31, 2012 hosted by Dongseo University at Busan in South Korea. Daffodil International University signed MOU and International Collaboration with Dongseo University (Korea), Cambodia University, Sikha O Anusandan University (India), Petra University (Indonesia), Salahaddin University (Iraq), UPM University (Malaysia), Mongolia University, Another University (Phillipines), Vietnam University, Sias International University (China) and many others. These separate bilateral agreements aims and from of co-operation on: Exchange Students, Exchange Faculty Members, Exchange in Research, Twinning Programs and Centers of Excellence. Through these MOU DIU students will get the opportunity to enjoy lot of international collaboration.

Mr. Md. Sabur Khan, Chairman, Board of Trustees of Daffodil International University represented and he presented its views on the development of higher education in our country. He took active part in the whole program, visited the entire area, presented his paper, attended question-answering session and signed 16 MOUs on behalf of DIU. 72 top Universities from Asia joined this great gathering.
Title: Re: Brand Image of DIU
Post by: Binoy on November 02, 2012, 01:30:24 PM
Great news! Congratulations our honorable chairman!
Title: Re: Brand Image of DIU
Post by: rumman on November 02, 2012, 02:41:12 PM
We are proud of Daffodil International University. Congratulations to our honorable chairman sir.
Title: Re: Brand Image of DIU
Post by: goodboy on November 02, 2012, 04:04:41 PM
Just Brilliant!!!!!
It is surely a huge achievement by The Authority Along with our Respected Chairman Sir MR. Sabur Khan!!!!

Three Cheers......
Title: Re: Brand Image of DIU
Post by: Mustafizur rRhman on November 03, 2012, 01:27:20 PM
Great to celebrate the achievement always. Congrats  to all.
Title: Re: Brand Image of DIU
Post by: Muhammed Rashedul Hasan on November 05, 2012, 05:22:22 PM
Congratulations to our Honorable Chairman Sir. We are proud of him and our university as well.
Title: Re: Brand Image of DIU
Post by: Md.Maruf Chowdhury on December 07, 2012, 12:49:29 AM
By creating "strong Group Value" among Internal employees & stake holders.

Md.Maruf Chowdhury
Administration Officer
Title: Re: Brand Image of DIU
Post by: Arif Ahsan on December 09, 2012, 01:26:37 PM
Dear All

Creating brand image of an educational institution is different than an manufacture based organization.

Education is all about quality, quality contents and quality services. So for creating brand image of DIU we have to ensure quality education by admitting quality students and train them practically so that they can compete in the corporate world.

If we observe the top quality private universities try to maintain their quality with quality students, faculty members and administration. I think we have to focus on these issues first that will automatically create our brand image in the market.

Arif Ahsan
Dept. of Business Administration
Faculty of Business & Economics
Title: Re: Brand Image of DIU
Post by: shibli on December 20, 2012, 04:33:59 PM
For excellent performance and outstanding contribution to education, country’s renowned educationist, IT Researcher, Founder Chairman of Computer Science and Engineering Department of Dhaka University and Vice Chancellor of Daffodil International University Professor Dr. M. Lutfar Rahaman's been awarded “BSPS Gold Award”.
Title: Re: Brand Image of DIU
Post by: saimonh on January 18, 2013, 09:56:44 PM
I think our university should advertise on TV.
Title: Re: Brand Image of DIU
Post by: Arif Ahsan on January 27, 2013, 05:31:04 PM
Sir (Md. Dara Abdus Satter), i totally agree with you. I think you have understood the actual branding of an university. We have to concentrate on quality not quantity. It takes time. Only TV advertising does not make any impact on university branding unless the quality of the student  is upgraded.
Title: Re: Brand Image of DIU
Post by: bcdas on February 20, 2013, 06:21:05 PM
We should uphold it......................
Title: Re: Brand Image of DIU
Post by: kaushik.swe on September 14, 2014, 04:20:34 PM
I think, its time for the DIU to make admission exam mandatory for all the students. Students who would be unsuccessful in the admission exam would create an image to outsiders or other students by saying  "i wanted to get admission in DIU but i did not get chance, i will try next time".

Title: Re: Brand Image of DIU
Post by: Nurul Mohammad Zayed on March 12, 2016, 10:10:22 PM
we can always increase the credit fee like the other top ranking private universities.   
Title: Re: Brand Image of DIU
Post by: shibli on March 14, 2016, 01:24:30 PM
There is huge difference between marketing and branding. Can anyone shed some light on that?
Title: Re: Brand Image of DIU
Post by: shibli on March 29, 2016, 04:50:57 PM
You own your marketing but your service receivers own your brand.
Title: Re: Brand Image of DIU
Post by: shibli on April 03, 2016, 04:50:34 PM
Marketing is your message. Your brand is who you are.
Title: Re: Brand Image of DIU
Post by: shibli on April 03, 2016, 04:52:28 PM
Marketing is storytelling. The most powerful branding happens when you listen, not when you talk. Your consumers will tell you what your brand is..
Title: Re: Brand Image of DIU
Post by: shibli on April 04, 2016, 01:38:21 PM
Marketing is about organizing events, programs, etc but branding is about total quality management. It is not about documentation but it is about the total perception and evaluation of your customers.
Title: Re: Brand Image of DIU
Post by: shibli on April 04, 2016, 01:40:49 PM
Marketing is about promoting your name and actions but branding is about analyzing the impact of those activities.
Title: Re: Brand Image of DIU
Post by: shibli on April 06, 2016, 01:23:26 PM
Marketing is about promoting and advertising but branding is about doing corporate social responsibility on one or two fixed areas.
Title: Re: Brand Image of DIU
Post by: shibli on May 24, 2016, 02:22:02 PM
Branding is not about hype marketing or buzz marketing. Developing your product as a standard of quality is your brand.

People of this generation hardly remember any event or program for long. Because human mind is occupied with lots of distractions. Human mind has become so fickle in this age that people tend to forget most of their significant events happening in life. Life is so fast now. So, the impact of hype marketing and buzz marketing is questionable?

On the other hand, branding is about developing your products gradually to meet the requirements of international standard so that you can position yourself distinctively in the targeted customers' mind.
Title: Re: Brand Image of DIU
Post by: Umme Salma Panna on May 25, 2016, 12:22:21 PM
Making our students effective Graduate in job market is one of the most important way of branding DIU. Because, if our Graduates work in reputed organization in Bangladesh or abroad  everybody will know that the Students of DIU are capable to compete with any body and can work in any classified organization. This is the automatic branding of DIU.
Title: Re: Brand Image of DIU
Post by: Lazminur Alam on June 18, 2016, 06:37:42 PM
Fro my point of view, only through QUALITY ( Education & Service ), brand image of DIU will be automatically increased.
Title: Re: Brand Image of DIU
Post by: Md. Nazmul Hasan on June 26, 2016, 09:31:59 AM
good Idea
Title: Re: Brand Image of DIU
Post by: Saujanna Jafreen on October 08, 2016, 12:10:16 PM
by improving our student quality........