Daffodil International University
HRM, Management, Marketing, Finance, Operations => Marketing => Brand Management => Topic started by: shibli on June 09, 2012, 03:22:58 PM
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We live in a world where word of mouth is the No. 1 driver of sales and competitive advantage—and because there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend it, businesses need to focus on building those strong bonds with stakeholders. Companies should of course strive to earn the trust and esteem of consumers in its native land, but given that a multinational gets a majority of its revenue from international markets, it really needs to be liked everywhere else, too.
Building a top-notch reputation that spans the world isn’t easy. However, at least 100 well-regarded companies have successfully expanded their brands into the international marketplace by integrating reputation management into the way they do business.
http://www.forbes.com/sites/jacquelynsmith/2012/06/07/the-worlds-most-reputable-companies/