Daffodil International University

Bangladesh => Business => Marketing => Topic started by: M H Parvez on April 23, 2018, 12:47:43 PM

Title: Evolution of brand managers to brand ambassadors
Post by: M H Parvez on April 23, 2018, 12:47:43 PM

From the 1990s to early 2000s, brand management itself evolved as brand asset management. Davis defined Brand Asset Management Strategy as "a balanced investment approach for building the meaning of the brand, communicating it internally and externally, and leveraging it to increase brand profitability, brand asset value, and brand returns over time.

Source: Online