Daffodil International University

Faculties and Departments => Business & Entrepreneurship => Department of Innovation & Entrepreneurship => Topic started by: Mrittika Shil on May 05, 2018, 04:22:35 PM

Title: Examples of Guerrilla Marketing: Coca Cola Happiness Machine
Post by: Mrittika Shil on May 05, 2018, 04:22:35 PM

Coca Cola, as a part of their Happiness Machine Campaign (which included installing happiness machines, which pass out free drinks and other coca cola merchandises, to various crowded destinations like colleges, malls), installed a love machine in a mall of Istanbul. This machine gave free coca cola cans to any couple who proved their love.