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1
The DIU Foundation Day speech of Dr. Jonathan Ortsmans, President, GEN
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The DIU Foundation Day speech of Dr. Jonathan Ortsmans, President, GEN has been published in the post-editorial column of the daily Independent (page-7) of 06 April 2019. The link is:  https://www.eindependentbd.com/home/page/2019-04-06/7 


https://www.eindependentbd.com/home/page/2019-04-06/7
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Steve Jobs expected a lot from himself. Jobs expected a lot from others.
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And he definitely expected a lot from people in leadership roles.


Steve Jobs told employees a short story when they were promoted to vice president at Apple. Jobs would tell the VP that if the garbage in his office was not being emptied, Jobs would naturally demand an explanation from the janitor. "Well, the lock on the door was changed,' the janitor could reasonably respond. "And I couldn't get a key."

The janitor's response is reasonable. It's an understandable excuse. The janitor can't do his job without a key. As a janitor, he's allowed to have excuses.

"When you're the janitor, reasons matter," Jobs told his newly-minted VPs. "Somewhere between the janitor and the CEO, reasons stop mattering."

"In other words,' (Jobs continued,) "when the employee becomes a vice president, he or she must vacate all excuses for failure. A vice president is responsible for any mistakes that happen, and it doesn't matter what you say."

Rossman calls embracing that level of responsibility "owning your dependencies": Taking absolute responsibility for every possible dependency under your purview.

The 'No Excuses' Rule of Leadership
You need parts to complete an order, and the shipment from your vendor is late? You should have made sure commitments were clear. You should have put contingencies and redundancies in place. The late shipment may be the vendor's fault... but making sure critical parts are on hand is your responsibility.

No excuses.

I dress casually for my flight to Tampa for a speaking gig, the airline makes me check my carry-on bag at the end of the jetway, and then my bag goes to Vegas? I could have packed a back-up set of clothes in my backpack. And I could have worn nicer clothes on the plane. Losing my bag may be the airline's fault... but making sure I have the clothes I need is my responsibility.

No excuses.

There's a quote often credited to Ignatius: "Pray as if God will take care of all; act as if all is up to you."

The same premise applies to personal responsibility. Many people feel success or failure is caused by external forces -- and especially by other people. If they succeed, other people helped them, supported them... other people were "with" them. If they fail, other people let them down, didn't believe in them, didn't help them...  other people were "against" them.

To an extent that is, of course, true. No one ever does anything worthwhile on their own.

But successful people don't totally rely on others. Successful people put contingencies in place. Successful people shoot for the best and plan for the worst. They set clear expectations. They communicate -- a lot. They follow up. They mentor and guide and train. They lead and work through others... but they accept final responsibility.

Why? Because the only thing they know they can control is themselves. They act as if success or failure is totally within their control. If they succeed, they caused it. If they fail, they caused it.

Don't waste any wasting mental energy hoping -- or worrying -- about what might happen. Put all your effort into making and making sure things happen. Be proactive.

Be responsible for every possible dependency -- especially the ones that make the biggest difference in your success.

As Jobs would say, "Reasons stop mattering."

Never make excuses.

Never list reasons.

And never point fingers.

Unless, of course, you point them at yourself -- and resolve that next time you'll do whatever it takes to make sure things turn out the way you plan.

PUBLISHED ON: APR 2, 2019
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3
Top Market Reports-Published in April 2019


Source: marketsandmarkets.com

Healthcare IT Market by Product (EHR, RIS, PACS, VNA, CPOE, HIE, Telehealth, Healthcare Analytics, Population Health Management, Supply Chain Management, CRM, Fraud Management, Claims Management) End User (Provider, Payer) - Global Forecast to 2024

The healthcare IT market is projected to reach USD 390.7 billion by 2024 from USD 187.6 billion in 2019, at a CAGR of 15.8% during the forecast period. The growing volume of patient data, an increase in technological know-how, and demand for quick and efficient healthcare processes and systems are driving the demand for HCIT solutions. Some of the major players operating in this market include Optum (US), Cerner (US), Cognizant (US), Change Healthcare (US), Philips Healthcare (Netherlands), Epic Systems (US), Dell Technologies (US), Allscripts (US), GE Healthcare (US), IBM (US), Athenahealth (US), Oracle Corporation (US), COnduent (US), Infor (US), Tata Consultancy Services (India), Wipro Limited (India), Conifer Health (US), Nuance (US), 3M (US), Inovalon (US), InterSystems (US), Leidos (US), Softheon (US), Omnicell (US), and Ciox Health (US).

Cold Flow Improvers Market by Type (Ethylene Vinyl Acetate, Polyalpha Olefin, Polyalkyl Methacrylate), Application (Diesel Fuel, Lubricating Oil, Aviation Fuel), End-Use Industry (Automotive, Aerospace & Defense) and Region - Global Forecast 2023

The cold flow improvers market size is projected to grow from USD 605 million in 2018 to USD 806 million by 2023, at a CAGR of 5.9%. Cold flow improvers are polymers or co-polymers additive which prevent the formation of crystals in fuel or lubricating oil which can clog the filters and feed lines at low temperature and cause engine shutdown. They are generally used in fuel and lubricating oil.Lubrizol Corporation (US), Chevron Oronite (US), Clariant AG (Switzerland), Afton Chemicals (US), BASF SE (Germany), Innospec (US), Evonik Industries AG (Germany), Infineum International Limited (UK), and Baker Hughes (US).   April 2019   

Process Oil Market by Type (Aromatic, Paraffinic, Naphthenic, and Non-Carcinogenic), Application (Tire & Rubber, Polymer, Personal Care, Textile), and Region (APAC, Europe, North America, MEA, South America)- Global Forecast to 2023

The process oil market is projected to grow from USD 4.7 billion in 2018 to USD 5.6 billion by 2023 at a Compound Annual Growth Rate (CAGR) of 3.6% during the forecast period. The growth of the process oil market can be attributed to the increased demand of process oil in rubber & tire application.Royal Dutch Shell (the Netherlands), Exxonmobil (US), Total S.A. (France), Indian Oil Corporation Limited (India), Petronas Group (Malaysia), Repsol S.A. (Spain), Hindustan Petroleum Corporation Limited (India), Idemitsu Kosan Co., Ltd (Japan), Unipetrol Group (Czech Republic), Panama Petrochem Ltd (India), Nynas AB (Sweden), H&R Group (Germany), Apar Industries (India), Gandhar Oil Refinery Limited (India), and Hollyfrontier Refining & Marketing LLC (US).   April 2019   


Marine VFD Market by Type (AC Drive, DC Drive), Voltage (Low Voltage (Up to 1 kV), Medium Voltage (Above 1 kV)), Application (Pump, Fan, Compressor, Propulsion / Thruster, Crane & Hoist) and Region - Global Forecast to 2024

The global marine VFD market is projected to reach USD 1,039 million by 2024 from an estimated USD 772 million in 2019, at a CAGR of 6.13% during the forecast period. This growth can be attributed to factors such as reduced energy cost, extended equipment life and reduced maintenance, and the growth of the shipbuilding industry. ABB (Switzerland), GE (US), Eaton (Ireland), Rockwell Automation (US), Siemens (Germany), WEG (Brazil), Danfoss (Denmark), CG Power and Industrial Solutions (India), Mitsubishi Electric (Japan), Invertek Drives (UK), Yaskawa (Japan), and Parker Hannifin (US).   April 2019   

Sports Technology Market by Technology (Device, Smart Stadium, Esports, Sports Analytics), Sports (Soccer, Baseball, Basketball, Ice Hockey, American Football/ Rugby, Tennis, Cricket, Golf, Esports), and Geography - Global Forecast to 2024
The overall sports technology market is estimated to be worth USD 8.9 billion in 2018 and USD 31.1 billion by 2024, growing at a CAGR of 20.63% during that period. Major growth drivers include significant improvement in audience engagement, growing demand for data-driven decisions and operations, and increasing sports events, online and offline. Leading players in the sports technology market includes IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).   April 2019   

Micro-Location Technology Market by Application (Asset Management, Proximity Marketing), Technology (BLE, UWB, Wi-Fi, RFID), Offering, Vertical (Retail and Hospitality, Healthcare, Industrial, Transportation, Sports), & Geography - Global Forecast to 2024

The micro-location technology market is projected to grow from USD 14.1 billion in 2019 to USD 34.1 billion by 2024 at a CAGR of 19.4%. Factors such as increasing importance of asset management across different industries, rise in the use of location-based mobile advertisement, high return on investment, growing adoption of mobile devices, and inefficiency of GPS in indoor premises are driving the market growth. Cisco Systems (US), Aruba Networks (US), Humatics Corporation (US), Estimote (US), Ruckus Networks (US), Zebra Technologies (US), CenTrak (US), Ubisense (UK), Camco Technologies (Belgium), and Siemens (Germany) are key players in the market. Decawave (Ireland), Apple (US), Google (US), Redpine Signals (US), and Visible Assets (US) are key innovators in the market.   April 2019   

In-store Analytics Market by Application (Marketing Management, Customer Management, Merchandising Analysis, Store Operations Management, and Risk and Compliance Management), Component, Deployment, Organization Size, and Region - Global Forecast to 2023

The in-store analytics market size is expected to grow from USD 1.1 billion in 2018 to USD 3.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 23.5% during the forecast period. Factors such as a rise in the data volume around in-store operations increased competition from eCommerce players to bricks and mortar retail shops and need for better customer services and shopping experience are expected to drive the adoption of in-store analytics software and services. Moreover, the penetration of smartphones and the Internet, high growth potential in emerging economies, and the advent of cloud-based analytics are expected to create ample opportunities for in-store analytics solution vendors. The in-store analytics market comprises major solution providers, such as RetailNext (US), SAP (Germany), Thinkinside (Italy), Mindtree (India), Happiest Minds (India), Celect (US), Capillary Technologies (Singapore), Scanalytics (US), Inpixon (US), Retail Solutions (US), Dor Technologies (US), SEMSEYE (Lithuania), InvenSense (US), Walkbase (Finland), and Amoobi (Belgium). The study includes the in-depth competitive analysis of these key players in the in-store analytics market with their company profiles, recent developments, and key market strategies.   April 2019   

Baggage Handling System Market by Mode (Airport, Marine, Rail), Solution (Check-In, Screening & Load, Conveying & Sorting, Unload & Reclaim), Check-In (Assisted, Self), Conveying (Conveyor, DCV), Tracking (Barcode, RFID) and Region - Global Forecast to 2025
The baggage handling system market is projected to grow at a CAGR of 7.28%, from USD 8.4 billion in 2018 to USD 13.7 billion by 2025. The increasing focus on improving operational efficiency at airports, growing air passenger volume, and significant developments in intermodal transport are the major factors which will drive the baggage handling system market. The baggage handling system market is dominated by few global players and comprises several regional players as well. The key players in the baggage handling system market are Siemens (Germany), Vanderlande Industries (Netherlands), Daifuku (Japan), Pteris Global Limited (Singapore), BEUMER (Germany), and SITA (Switzerland).   April 2019   


Live Cell Encapsulation Market by Technique (Dripping (Simple, Electrostatic), Coaxial Airflow, Liquid Jet), Polymer (Alginate, Chitosan, Silica, Cellulose Sulfate), Application (Probiotics, Transplant, Drug Delivery, Research) - Forecast to 2024

The live cell encapsulation market is projected to grow to USD 303 million by 2024 from USD 250 million in 2018, at a CAGR of 3.2% during the forecast period. Growth in the live cell encapsulation market is primarily driven by factors such as the increasing public-private investments to support product development, increasing research to establish the clinical efficacy of cell encapsulation technologies, and rising public awareness related to the clinical role of encapsulated cells in disease management. The major players operating in the live cell encapsulation market are BioTime, Inc. (US), Reed Pacific Pty Ltd. (Australia), Viacyte, Inc. (US), Neurotech Pharmaceuticals, Inc. (US), and Living Cell Technologies Ltd. (Australia) were the top five players in the global live cell encapsulation market. Other prominent players operating in this market include Merck KGAA (Germany), Sigilon Therapeutics, Inc. (US), Encapsys, LLC (US), Evonik Industries (Germany), Lycored (Israel), MiKroCaps (Slovenia), BÜCHI Labortechnik AG (Germany), Blacktrace Holdings Ltd (UK), Sernova Corporation (Canada), and Balchem Corporation (US), among others.   April 2019   


Geomarketing Market by Software (Location and Predictive Analytics, Reporting, and Geofencing), Services, Technology (Wi-Fi, Bluetooth, Beacons, NFC, and GPS), Location (Indoor, and Outdoor), Deployment Mode, Vertical, and Region - Global Forecast to 2023

The Geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a CAGR of 26.4% during the forecast period. The factors contributing to the high growth rate are increasing demand for location-based intelligence to enhance the business outcome, use of location analytics and big data to collect comprehensive and differentiated information about potential markets and customers, wide acceptance of location-based applications among the consumers, and growing investment in digital marketing compared to conventional marketing.   April 2019   


Feed Mycotoxin Binders & Modifiers Market by Type (Binders and Modifiers), Livestock (Poultry, Swine, Ruminants, and Aquatic Animals), Source (Inorganic and Organic), Form (Dry and Liquid), and Region - Global Forecast to 2025

The feed mycotoxin binders & modifiers market is projected to grow from USD 2.4 billion in 2018 to USD 3.0 billion by 2025, at a CAGR of 3.6% during the forecast period. This is attributed to the increasing demand and consumption of livestock based products, rising incidences of mycotoxin occurrence in crops, stringent regulations limiting the presence of mycotoxin in feed products, and global increase in risk of mycotoxin contamination in livestock feed are some of the major drivers for the growth of the feed mycotoxin binders & modifiers market.Cargill (US), BASF (Germany), ADM (US), Bayer (Germany), Perstorp (Sweden), Chr. Hansen (Denmark), Kemin (US), Nutreco (Netherlands), Adisseo (France), Alltech (US), Novus International (US), BIOMIN (Austria), Impextraco (Belgium), Norel (Spain), and GLOBAL NUTRITECH (Turkey).   April 2019   

Meter Data Management System Market by Component (Hardware, Software), Utility (Electricity, Gas, Water), Application (Smart Grid, Micro Grid, Energy Storage, EV Charging), End-User (Residential, Commercial & Industrial), and Region - Global Forecast to 2023

The global meter data management system market is projected to reach a size of USD 428 million by 2023, at a CAGR of 20.48%, from an estimated USD 169 million in 2018. This growth can be attributed to factors such as growing government policies and legislative mandates for smart meters, need for grid reliability, and need for accurate utility bill generation.are Itron (US), Siemens (Germany), Landis+Gyr (Switzerland), Honeywell (US) and Schneider Electric (France), ABB (Switzerland), Eaton (Ireland), Kamstrup (Denmark), DIEHL (Germany), and Alcara (US).   April 2019   

Beverage Processing Equipment Market by Type (Brewery, Filtration, Carbonation, Sugar Dissolvers, Blenders & Mixers, and Heat Exchangers), Beverage Type (Alcoholic, Carbonated, Non-Carbonated, Dairy), and Region - Global Forecast to 2025

The global beverage processing equipment market is estimated to be valued at USD 18.2 billion in 2019 and is projected to reach USD 24.3 billion by 2025, recording a CAGR of 5.0% from 2019 to 2025. The beverage processing equipment market is projected to grow in parallel to the growth of the beverage industry. The increased consumption of alcohol, rising need for pasteurized milk to combat raw milk outbreaks, continuous upgradation in the equipment and machinery are factors driving the demand for beverage processing equipment. This report includes a study on the marketing and development strategies, along with a study on the service portfolios of the leading companies. It includes the profiles of leading companies such as Tetra Laval (Switzerland), GEA Group (Germany), Alfa Laval (Sweden), Krones Group (Germany), Bucher Industries (Switzerland), SPX Flow (US), JBT Corporation (US), KHS GmbH (Germany), Pentair (US), and Praj Industries (India).   April 2019

Textile Films Market by Type (Breathable and Non-breathable), By Material (PE, PP, PU, Others), By Application (Hygiene, Medical, Sportswear, Protective Apparel), and Region (North America, APAC, Europe, MEA, and South America) - Forecast to 2023

The textile films market size is estimated to be USD 4.5 billion in 2018 and is projected to reach USD 6.2 billion by 2023, at a CAGR of 6.6%. The growing demand for quality hygiene products and rising awareness about maintaining proper feminine and child hygiene are expected to drive the market between 2018 and 2023. In addition, growing athleisure trend and rapid urbanization are likely to propel the textile films market in the next five years.RKW Group (Germany), Covestro (Germany), Berry Global (US), Mitsui Hygiene (Thailand), Arkema (France), SWM International (US), and Toray Industries (Japan) are the key players operating in the textile films market.   April 2019   


Sports Optic Market by Products (Telescopes, Binoculars, Rangefinders, And Riflescopes), Games (Shooting Sports, Golf, Water Sports, Wheel Sports, Snow Sports, Horse Racing), and Geography (North America, Europe, Apac, Row) - Global Forecast to 2024
The overall sports optic market is projected to value at USD 1.8 billion in 2019 and is expected to reach USD 2.1 billion by 2024, at a CAGR of 2.71% during that period. A major growth driver is the enhanced fan engagement/experience. Further, superior performance specifications such as clarity, sharpness, portability, and magnification are driving the sports optic market.Nikon (Japan), Carl Zeiss (Germany), Leupold & Stevens (US), Bushnell (US), Trijicon (US), Celestron (US), Burris (US), Leica Camera (Germany), Swarovski Optik (Austria), and ATN (US).   March 2019   

4
Dear Concern:

Please find the Soft Copy of Survey Report on ICT Job Market in Bangladesh-2018 through the following links:

http://cdc.daffodilvarsity.edu.bd/on-ict-job-market-in-bd.html

We also sending some hard copies at your office desk.
 
Thanking YOU.

With Best Regards,

----------------------------------
Career Development Center (CDC)
Daffodil International University

5
15 Email Marketing Tips to Increase Your Sales
Here's a quick list of 15 time-tested email best practices to increase your conversions and sales.

I'm gearing up for a conference I'm keynoting in two weeks and one of the sessions I'm leading is an expert panel on email marketing.

I wanted to share with you 15 of tips to improve your email marketing so that you can increase your sales.

Value your list. Protect it; connect with it; add value to it; grow it. I've seen so many businesses that simple don't collect names and emails effectively, or they debase the list simply by not emailing out to it frequently enough (see Tip 12 below.)

Start capturing/gathering your list today. Centralize your list to one place. This means you need the right platform, which brings me to tip 3.

Pick the right email platform for your company. Balance complexity with power. There is a cost to switching platforms that is many times the cost of the service. Choose wisely. We and our business coaching clients use everything from the inexpensive and simple to use Mail Chimp and Constant Contact to the serious and robust Infusionsoft or Hubspot.
Test and find your most effective email format(s). (E.g. Text vs html. Short vs long form. Etc.)
Make your email mobile/small screen friendly. This means you have to review your emails on a small screen before you send them out.
Test your messages before you send them on multiple browsers and readers. Have a trusted checklist to review things like: do all links work? Are the landing pages set up and tested? Spelling and grammar? Did the fulfillment part of your funnel work to get the person the right things if she responded? Etc.
Have a second set of eyes review your email. If this isn't possible, step away from your email for an hour and then revisit it fresh.

If you're working with a new list or with a new format or email element, start with a subset of your list first (e.g. your gmail or yahoo emails) to make sure there aren't any issues with deliverability or formatting. This one tip will save you so much heart ache; I've had emails going out to 100,000 people get stopped cold because of something we could have fixed if we had only eaten our own cooking on this tip.

Invest in your subject line. This is the headline for your email. Avoid gimmicks and tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live sales person scripting.
Have your email come from one specific person, and go to one specific recipient. Don't write to crowds, and don't write from committees or departments or companies. Give us a face; and look your reader in the eyes and connect. Write to one person.

Send your first email now! The single biggest email marketing mistake we observe clients make is waiting to send any email until they have it "perfect". Don't wait until you have "enough" emails on your list.

The clock is ticking. Your email opt-ins degrade, like an unstable ticking bomb. Make sure you email them as soon as possible to reset the clock. You need them to remember who you are and why they want to read your message.
Make your emails valuable. This can be a key insight, a touching story, a special offer, or anything else that is relevant to your business and your audience. What do you talk with your prospects and customers about when you're with them in person? What do they care about? How do you touch their lives? This is the core of your email messaging.
Make sure all key images are "clickable" and all videos have a "play" button.

If an email (or email campaign) was successful, re-use it. At the very least send it to all those people who didn't open it the first time. And recycle it back to your non-buying prospects a second and third time down the road after an appropriate interval.

If you enjoyed the ideas I shared, then I encourage you to download a free copy of my newest book, Build a Business, Not a Job. Click here for full details and to get your complimentary copy.

Editor's Note: Looking for Email Marketing Services for your company ? If you would like information to help you choose the one that's right for you, use the questionnaire below to have our partner, BuyerZone, provide you with information for free:
Do you have a list of email addresses for your email marketing campaigns?
Please note: Email marketing companies do not provide email address lists. You must possess a list prior to enlisting the services of a marketing company.
Yes - We already have a list of addresses
No - We will need to obtain a list of addresses

Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.

Source: Inc.

6
8 Best Industries for Starting a Business in 2019
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Some unusual sectors hold tremendous potential for entrepreneurs.

To launch a successful business, you need a good idea and the boldness to act on it. While all first-time entrepreneurs have their work cut out for them, anyone who can identify industries uniquely positioned for growth has a clear advantage.

 
That's where Inc.'s best industries for starting a business comes in. Each year, we crunch the latest data and speak with industry experts to determine the sectors that are most likely to take off. Read on to see which industries are home to tomorrow's fastest-growing startups.

Micromobility
A revolution in urban transportation is creating an opportunity for startups that make electric-powered bikes, scooters, and skateboards. With more than 60 percent of the world's population expected to live in urban areas by 2030--up from 55 percent in 2018, according to the United Nations Department of Economic and Social Affairs--micromobility products will gain popularity as an alternative to traditional ground transportation and mass transit.

Why it's hot: Getting around on e-bikes, e-scooters, and e-skateboards is convenient and fun, and Ford's acquisition of e-scooter startup Spin for a reported $100 million in November 2018 has brought increased awareness to the industry.

Skills needed: Micro Mobility entrepreneurs will need to be up to date on the latest technological advances in small-battery manufacturing, while companies offering fleets of transportation devices will have to build software to track them, and to manage a subscription service.

Barriers to entry: Building micromobility devices at scale will require a significant capital investment.

The downside: E-scooters and e-bikes are illegal in some states, while regulations governing their use have yet to be established in others. In both cases, proposals to address the vehicles' legal status are on the way.

Competition: Business consulting firm Frost & Sullivan expects more than 150 micromobility vehicles--including micro cars--to be launched by 2020.

Major players: E-scooter giants including Bird and Lime both have fleets in more than 100 cities.

Growth: Global investors put $3.7 billion into e-scooter and e-bike companies during the first 10 months of 2018, up from $2.8 billion in all of 2017 and $343 million in 2016, according to data from CB Insights. Global e-bike revenues are expected to grow to $24.3 billion by 2025, from $15.7 billion in 2016, according to Navigant Research.

Digital Therapeutics
No longer just a form of entertainment, video games and other software applications can now be used to treat a host of medical conditions, with some even requiring a prescription from a physician. For startups, this new category of medicine is an opportunity to create therapies that reduce patients' reliance on pharmaceuticals.

Why it's hot: Digital therapeutics can address unmet medical needs across a wide range of conditions. Products on the market or in development include software programs to improve asthma and COPD, serve as an adjunct to outpatient treatment for substance abuse, and treat pediatric ADHD and depression.

Skills needed: Startups will need to be able to create software products ranging from mobile apps to interactive digital games and to navigate the U.S. health care industry's regulatory environment.

Barriers to entry: Getting through U.S. Food and Drug Administration testing to show efficacy represents a significant hurdle for startups.

The downside: While physicians may prescribe digital therapeutics, it remains to be seen whether insurers will cover these treatments. There is also uncertainty about how to price digital therapy products.

Competition: The FDA has approved around 30 digital therapeutic apps in 2018 alone.

Major players: Click Therapeutics recently raised $17 million form Pharma giant Sanofi, and has seen encouraging results in early trials for apps designed to treat depression and help people quit smoking.

Growth: The U.S. digital therapeutics market was valued at $889 million in 2017 and is expected to reach $4.42 billion by 2023, according to business consulting firm Frost & Sullivan.

CBD Products
There is already a strong demand in the U.S. for products containing Cannabidiol, or CBD, a natural chemical component of cannabis and hemp that's non-psychotropic, meaning it doesn't get you high. Companies offering CBD products have a tremendous opportunity, as proponents of CBD claim the substance offers anti-anxiety, anti-inflammatory, and pain-relieving effects. Consumers are already embracing CBD as a product to be incorporated into their daily lives.

Why it's hot: CBD is popping up in a wide variety of products including oils, lotions, soaps, and beauty goods. The newest niche is the food and beverage industry, where businesses have added it to snacks, coffee, ice cream, and cocktails. By 2020, CBD is expected to make its way into yogurts, soups, and even salad dressings, according to a report on 2019 food trends from snack-maker Kind.

Skills needed: A strong knowledge base about the science of the cannabis plant and CBD is crucial. While the required skills vary depending on whether entrepreneurs are making CBD products for the food and beverage, health and wellness, or beauty and personal care industries, strong marketing ability will be crucial for any new entrant hoping to stand out from the competition.

Barriers to entry: Finding shelf space at retailers will be a challenge due to the heavy concentration of new brands.

The downside: Not all CBD products are legal in the U.S. Some 47 states--along with Puerto Rico and Washington, D.C.--have passed laws allowing at least some use of CBD. The passage of the 2018 Farm Bill is expected to make CBD legal in all 50 states, which could usher in competition from larger companies, making it harder for startups.

Competition: Considering that CBD didn't exist as a product category five years ago, the competition is heating up at a rapid pace, with hundreds of CBD companies offering thousands of products.

Major players: Colorado-based CBD oil producer Charlotte's Web Holdings reported $40 million in revenue in 2017 and nearly $18 million during the third quarter of 2018, up 57 percent year-over-year. Nevada-based CV Sciences, which sells CBD products and is developing a synthetic CBD‐based medicine for a range of conditions, reported sales of more than $20 million in 2017, an increase of 87 percent from 2016.

Growth: The U.S. CBD industry grew by nearly 40 percent in 2017 to $367 million, according to recent report from New Frontier Data, an analytics company specializing in the cannabis industry. The market is expected to reach $500 million in 2018 and $1.91 billion by 2022. Analysts at investment firm Canaccord Genuity estimate the U.S. market for CBD beverages alone will reach $260 million by 2022.

Personalized Nutrition
There's no one-size-fits-all approach to a healthy diet, which is why some people are more apt to gain weight on certain regimens than others. Getting your genetic blueprint can help you figure out exactly what your body needs to be at its best, creating an opportunity for startups that can help consumers make customized, data-driven decisions about what to eat.

Why it's hot: Some 15 million people worldwide have undergone genetic testing, according to a study published in Science, and as many segments of the medical industry shift their focus from treatment to prevention, nutrition is emerging as one of the best ways to prevent illness. Personalized nutrition is just one segment of a larger trend toward customization in industries ranging from food to media.

Skills needed: Founders should have a background in food and nutrition, and ideally an expertise in human biology, exercise physiology, life sciences, or behavioral psychology, according to Neil Grimmer, founder of personalized nutrition company Habit.

Barriers to entry: Bringing together the core elements of nutrition, human biology, and behavioral psychology in an early-stage company can require a significant capital investment, as can hiring in-house registered dietitians and nutritionists.

The downside: Department of Health regulations in New York, New Jersey, and Rhode Island prohibit the sale of certain direct-to-consumer diagnostic tests.

Competition: There are more than a dozen personalized nutrition companies that use home-test kits, questionnaires, or wearables to track health data.

Major players: In November 2018, scientific wellness company Arivale launched a nutritionist-on-demand app called Food Therapy, allowing users to get answers to all their nutrition and health questions from registered dietitians and certified nutritionists within five minutes. And the previous April, genealogical testing company Family Tree DNA partnered with DNA-based health and wellness personalization company Vitagene to offer Family Tree DNA customers a $49 nutrition, exercise, and supplement product.

Growth: The global genetic testing market is expected to grow to $19.1 billion in 2024 from $9.5 billion in 2018, according to Energias Market Research. The broader personalized health industry is expected to become a $600 billion market by the year 2020, according to an analysis by management consulting company Oliver Wyman.

Healthy Jerky
Jerky isn't what it used to be. That's because startups are trying to reinvent it with creative ingredients, superior meats, and new flavors to elevate jerky from an unhealthy snack to a better-for-you food staple.

Why it's hot: Food trends and the popularity of diets like keto and paleo, which encourage participants to eat more protein and fewer carbs, have created a demand for healthier jerky. Additionally, the clean eating movement is driving people toward foods that don't have a long list of unknown ingredients.

Skills needed: Entrepreneurs in this industry should know about food preparation and dietary trends, and have an understanding of the food regulations imposed by both the USDA and EPA, according to IBISWorld.

Barriers to entry: Companies will need to receive approval from the USDA and EPA, and adhere to their standards. Additionally, startups will have to carve out a space in the zero-sum food market, says Darren Seifer, the food and beverage analyst for market research firm NPD Group: "We are not going to start creating more snacking occasions because there are more options."

The downside: High-quality, grass-fed or antibiotic-free meats preferred by consumers are more expensive for companies to purchase. Startups must also find ways to differentiate themselves from the other jerky options on the market, Seifer says.

The competition: IBISWorld grades the level of competition in the industry as medium. While startups like Chef's Cut Real Jerky or Krave don't have the same market power as the legacy brands, they are separating themselves by promoting their products as organic, GMO-free, and free of preservatives.

Major players: Oberto and Jack's Links control 23.5 and 11.4 percent of the jerky market respectively, according to IBISWorld. Startups in the industry will also have to compete with other private companies like Krave, which markets to athletes and often hands out samples at the finish lines of marathons.

Growth: Overall, jerky's U.S. revenue is expected to grow by 3.3 percent each year to reach a total of $1.6 billion in 2022, according to IBISWorld.

Baby Tech
People have computers in their pockets and health trackers on their wrists that can tell them just how their body's doing. That demand for technological solutions is now extending to a more vulnerable population: babies. Startups in this industry are creating innovative solutions for fertility tracking, breastfeeding, and even getting infants to sleep.

Why it's hot: As technology has gotten less expensive--both for founders and customers--it's become easier to integrate into new products. Additionally, there's been a recent increase in the development of solutions that help people get pregnant and track fertility, so it's no surprise innovations aimed at taking care of babies would come next, says Jill Gilbert, who produces the annual Baby Tech Summit, part of the International Consumer Electronics Show.

Skills needed: Founders must understand who they are trying to reach and what they can offer them, marrying both technical skills and marketing expertise.

Barriers to entry: Despite the demand for baby tech products, funding may be hard to come by. Startups in the industry have yet to draw a large amount of venture capital, according to Gilbert.

The downside: Survival in this industry demands that companies constantly improve their existing products or invent new ones for the different stages in child care, in order to build long-term relationships with families.

The competition: Four of the largest companies account for about 40 percent of sales in the online baby products industry, with the remainder belonging to small companies and owner-operated businesses, according to IBISWorld. However, IBISWorld doesn't differentiate baby tech from general baby products in its industry report. Competition in this field is moderate, but there are many different areas within baby care that startups can target, Gilbert says.

Major players: Top startups in this space include Willow, the maker of a hands-free breast pump; Ava, which sells an ovulation tracking bracelet; and changing pad and smart scale producer Hatch Baby.

Growth: IBISWorld expects the U.S. online baby product market to continue its growth and reach revenues of $9.7 billion in 2022, up from $7.4 billion in 2018.

Selfie Services
Attend any conference, work party, or wedding and you'll likely see a photo stand equipped with camera, props, and maybe even a wrangler to ensure your shot is just right. But these new-style photo booths aren't the type that require participants to cram themselves into a box. They're highly technical and simple-to-use systems that give people more control of their shots and allow more people to fit into the picture, meaning they're great for events as a keepsake or for chance for social promotion of the event.

Why it's hot: People have a strong desire to document events in their life with pictures and videos so they can share them on social media. Additionally, some businesses are using them for marketing efforts--since users share their photos online--or for collecting data on prospective customers.

Skills needed: Entrepreneurs must be technologically savvy and have a strong understanding of software that can easily deliver the pictures or videos directly to users or their social media platforms.

Barriers to entry: Building hardware for this industry is tricky. Besides requiring companies to maintain physical inventory, camera equipment must be highly reliable since it will typically be used at one-time events.

The downside: It may be difficult for startups to make their software easy enough to navigate. Most customers will be using it for the first time, says Mark Hennings, the co-founder of the selfie stand Simple Booth.

The competition: There are many startups in this space. Some are building both hardware and software solutions, while others focus on one aspect or license the necessary platforms.

Major players: Simple Booth--No. 414 on this year's Inc. 5000 list--makes both software and hardware, including a camera rig the founders call "the halo." Other prominent companies include Curator and Snappie.

Growth: This is a new and growing category, and there are not yet reliable statistics on its market value. However, startups in this industry are seeing hefty revenue figures and increased funding: Simple Booth, for example, generated $3.3 million last year, while Pixelated raised a $500,000 seed round. The U.S. photography industry as a whole is valued at $10.6 billion in 2018 and is expected to grow to $11.2 billion by 2022, according to IBISWorld.

Workleisure Apparel
Since the athleisure trend sparked a fashion revolution, more brands are creating office-appropriate clothing such as button-down shirts and slacks that feature the same level of comfort and durability as activewear.

Why it's hot: Consumers are keenly interested in buying clothes that blend comfort and style, and that allow them to easily transition from the office to the gym or beyond, according to CB Insights.

Skills needed: Entrepreneurs in this industry need to be aware of fashion trends and price points, says Diana Smith, the associate director of retail and apparel at market research firm Mintel. It's also important to consider sustainability, she adds, since Millennials and other young consumers prefer to buy from companies that use environmentally friendly and socially responsible practices.

Barriers to entry: "One of the biggest is just the sheer amount of clutter out there," says Smith, noting that both discount retailers and high-end designers are hawking these types of garments.

The downside: Distribution could be one of the hardest challenges for entrepreneurs getting into this industry, Smith says. As more big brands opt for direct-to-consumer models, they are cutting costs and passing those savings to the customer--meaning startups selling only workleisure (such as in specialty stores) might have a hard time attracting customers.

The competition: Because there are so many companies that are transitioning from athleisure to workleisure, startups will compete with a lot of established brands.

Major players: ADAY, Ministry of Supply, Lululemon, and Mizzen + Main are some of the prominent names in the industry.

Growth: This is a burgeoning field, and there are few statistics on its market value. However, one sign of growth is that startups in the industry are seeing an uptick in funding: Ministry of Supply has $10 million in funding, Mizzen + Main has $4 million, and ADAY has $3 million.

Source: Inc.

PUBLISHED ON: DEC 4, 2018

7
35 Hard Truths You Should Know Before Becoming “Successful”
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1. It’s Never As Good As You Think It Will Be
“One of the enemies of happiness is adaptation,” says Dr. Thomas Gilovich, a psychology professor at Cornell University who has studied the relationship between money and happiness for over two decades.

“We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them,” Gilovich further states.

Actually, savoring the anticipation or idea of the desired outcome is generally more satisfying than the outcome itself. Once we get what we want — whether that’s wealth, health, or excellent relationships — we adapt and the excitement fades. Often, the experiences we’re seeking end up being underwhelming and even disappointing.

I love watching this phenomenon in our foster kids. They feel like they need a certain toy or the universe will explode. Their whole world revolves around getting this one thing. Yet, once we buy the toy for them, it’s not long before the joy fades and they want something else.

Until you appreciate what you currently have, more won’t make your life better.

2. It’s Never As Bad As You Think It Will Be
Just as we deceive ourselves into believing something will make us happier than it will, we also deceive ourselves into believing something will be harder than it will.

The longer you procrastinate or avoid doing something, the more painful (in your head) it becomes. However, once you take action, the discomfort is far less severe than you imagined. Even to extremely difficult things, humans adapt.

I recently sat on a plane with a lady who has 17 kids. Yes, you read that correctly. After having eight of her own, she and her husband felt inspired to foster four siblings whom they later adopted. A few years later, they took on another five foster siblings whom they also adopted.

Of course, the initial shock to the system impacted her entire family. But they’re handling it. And believe it or not, you could handle it too if you had to.

The problem with dread and fear is that it holds people back from taking on big challenges. What you will find — no matter how big or small the challenge — is that you will adapt to it.

When you consciously adapt to enormous stress, you evolve.

3. There Is No Way To Happiness
“There is no way to happiness — happiness is the way.” — Thich Nhat Hanh

Most people believe they must:

First have something (e.g., money, time, or love)
Before they can do what they want to do (e.g., travel the world, write a book, start a business, or have a romantic relationship)
Which will ultimately allow them to be something (e.g., happy, peaceful, content, motivated, or in love).
Paradoxically, this have — do — be paradigm must actually be reversed to experience happiness, success, or anything else you desire.

First you be whatever it is you want to be (e.g., happy, compassionate, peaceful, wise, or loving)
Then you start doing things from this space of being
Almost immediately, what you are doing will bring about the things you want to have
We attract into our lives what we are. This concept is confirmed by loads of psychological research. In his popular TED talk, Harvard psychologist Shawn Achor explains that most have happiness backward. They believe they must first achieve or acquire something to be happy. The science shows that happiness facilities success.

For example, Scott Adams, the creator of the famous comic series Dilbert, attributes his success to the use of positive affirmations. 15 times each day, he wrote the sentence on a piece of paper, “I Scott Adams, will become a syndicated cartoonist.”

The process of writing this 15 times a day buried this idea deep into his subconscious — putting Adams’ conscious mind on a treasure hunt for what he sought. The more he wrote, the more he could see opportunities before invisible to him. And shortly thereafter, he was a highly famous syndicated cartoonist. It couldn’t not happen.

I personally apply a similar principle but write my goal in the present tense. For example, rather than saying, “I will become a syndicated cartoonist,” I write, “I am a syndicated cartoonist.” Writing it in the present tense highlights the fact that you are being who you want to be, which will then inform what you do and ultimately who you become.

4. You Have Enough Already
In an interview at the annual Genius Network Event in 2013, Tim Ferriss was asked, “With all of your various roles, do you ever get stressed out? Do you ever feel like you’ve taken on too much?”

Ferriss responded:

“Of course I get stressed out. If anyone says they don’t get stressed out they’re lying. But one thing that mitigates that is taking time each morning to declare and focus on the fact that ‘I have enough.’ I have enough. I don’t need to worry about responding to every email each day. If they get mad that’s their problem.”
Ferriss was later asked during the same interview:

“After having read The 4-Hour Workweek, I got the impression that Tim Ferriss doesn’t care about money. You talked about how you travel the world without spending any money. Talk about the balance and ability to let go of caring about making money.”
Ferriss responded:

“It’s totally okay to have lots of nice things. If it is addiction to wealth, like inFight Club, “The things you own end up owning you,” and it becomes a surrogate for things like long-term health and happiness — connection — then it becomes a disease state. But if you can have nice things, and not fear having them taken away, then it’s a good thing. Because money is a really valuable tool.”
If you appreciate what you already have then more will be a good thing in your life. If you feel the need to have more to compensate for something missing in your life, you’ll always be left wanting — no matter how much you acquire or achieve.

5. You Have Every Advantage To Succeed
It’s easy to talk about how hard our lives are. It’s easy to talk about how unfair life is. And that we got the short end of the stick.

But does this kind of talking really help anyone?

When we judge our situation as worse than someone else’s, we are ignorantly and incorrectly saying, “You’ve got it easy. You’re not like me. Success should come easy to you because you haven’t had to deal with what I’ve gone through.”

This paradigm has formally become known as the victim mentality, and it generally leads to feelings of entitlement.

The world owes you nothing. Life isn’t meant to be fair. However, the world has also given you everything you need. The truth is, you have every advantage in the world to succeed. And by believing this in your bones, you’ll feel an enormous weight of responsibility to yourself and the world.

You’ve been put in a perfect position to succeed. Everything in the universe has brought you to this point so you can now shine and change the world. The world is your oyster. Your natural state is to thrive. All you have to do is show up.

6. Every Aspect Of Your Life Affects Every Aspect Of Your Life
Human beings are holistic — when you change a part of any system you simultaneously change the whole. You can’t change a part without fundamentally changing everything.

Every pebble of thought — no matter how inconsequential — creates endless ripples of consequence. This idea, coined the butterfly effect by Edward Lorenz came from the metaphorical example of a hurricane being influenced by minor signals — such as the flapping of the wings of a distant butterfly — several weeks earlier. Little things become big things.

When one area of your life is out of alignment, every area of your life suffers. You can’t compartmentalize a working system. Although it’s easy to push certain areas — like your health and relationships — to the side, you unwittingly infect your whole life. Eventually and always, the essentials you procrastinate or avoid will catch up to your detriment.

Conversely, when you improve one area of your life, all other areas are positively influenced. As James Allen wrote in As a Man Thinketh, “When a man makes his thoughts pure, he no longer desires impure food.”

We are holistic systems.

Humanity as a whole is the same way. Everything you do effect the whole world, for better or worse. So I invite you to ask:

“Am I part of the cure? Or am I part of the disease?” — Coldplay

7. Competition Is The Enemy
“All failed companies are the same: they failed to escape competition.” — Peter Thiel

Competition is extremely costly to maximum product reach and wealth creation. It becomes a battle of who can slightly out-do the other for cheaper and cheaper. It’s a race to the bottom for all parties involved.

Instead of trying to compete with other people or businesses, it’s better to do something completely novel or to focus on a tightly defined niche. Once you’ve established yourself as an authority over something, you can set your own terms — rather than reactively responding to the competition. Thus, you want to monopolize the space in which you create value.

Competing with others leads people to spend every day of their lives pursuing goals that aren’t really their own — but what society has deemed important. You could spend your whole life trying to keep up, but will probably have a shallow life. Or, you can define success for yourself based on your own values and detach yourself from the noise.

8. You Can’t Have It All
Every decision has an opportunity cost. When you choose one thing, you simultaneously don’t choose several others. When someone says you can have it all, they are lying. They are almost certainly not practicing what they preach and are trying to sell you on something.

The truth is, you don’t want it all. And even if you did, reality simply doesn’t work that way. For example, I’ve come to terms with the fact that I want my family to be the center of my life. Spending time with my wife and three foster kids is my top priority. As a result, I can’t spend 12 or 15 hours a day working like some people. And that’s okay. I’ve made my choice.

And that’s the point. We all need to choose what matters most to us, and own that. If we attempt to be everything, we’ll end up being nothing. Internal conflict is hell.

Although the traditional view of creativity is that it is unstructured and doesn’t follow rules, creativity usually occurs by thinking inside the proverbial box, not outside of it. People flex their creative muscles when they constrain their options rather than broaden them. Hence, the more clearly defined and constraining your life’s objectives the better, because it allows you to sever everything outside those objectives.

9. Never Forget Where You Came From
It’s easy when you achieve any level of success to believe you are solely responsible for that success. It’s easy to forget where you came from.

It’s easy to forget all the sacrifices other people have made to get you where you are.

It’s easy to see yourself as superior to other people.

Burn all your bridges and you’ll have no human connection left. In that internal cave of isolation, you’ll lose your mind and identity, becoming a person you never intended to be.

Humility, gratitude, and recognition of your blessings keep your success in proper perspective. You couldn’t do what you’ve without the help of countless other people. You are extremely lucky to be able to contribute in the way you have.

10. If You Need Permission To Do Something, You Probably Shouldn’t Do It
My father-in-law is a highly successful real-estate investor. Throughout his career, he’s had hundreds of people ask him if they should “go into real-estate.” He tells every one of them the same thing: that they shouldn’t do it. In fact, he actually tries talking most of them out of it. And in most cases, he succeeds.

Why would he do that?

“Those who are going to succeed will do so regardless of what I say,” my father-in-law told me.

I know so many people who chase whatever worked for other people. They never truly decide what they want to do, and end up jumping from one thing to the next — trying to strike quick gold. And repetitively, they stop digging just a few feet from the gold after resigning the spot is barren.

No one will ever give you permission to live your dreams. As Ryan Holiday has said in The Obstacle is the Way, “Stop looking for angels, and start looking for angles.” Rather than hoping for something external to change your circumstances, mentally reframe yourself and your circumstances.

“When you change the way you see things, the things you see change.” — Wayne Dyer

You are enough.

You can do whatever you decide to do.

Make the decision and forget what everyone else says or thinks about it.

11. You Earn As Much Money As You Want To
Most people “say” they want to be successful. But if they really wanted to, they’d be successful.

I used to tell people, “I wish I played the piano.” Then someone said, “No you don’t. If you did, you’d make the time to practice.” I’ve since stopped saying that because he was right.

Life is a matter of priority and decision. And when it comes to money — in a free-market economy — you can make as much money as you choose. The question is, how much money do you really want to make?

Instead of vegging on social media day-after-day, year-after-year, you could spend an hour or two each day building something of value — like yourself.

In the book, Think and Grow Rich, Napoleon Hill invites readers to write down on a piece of paper the amount of money they want to make and to put a timeline on it. This single act will challenge you to think and act in new ways to create the future of your wanting.

For example, despite growing up so poor that for a time his family lived in their Volkswagen van on a relative’s lawn, Jim Carrey believed in his future. Every night in the late 1980’s, Carrey would drive atop a large hill that looked down over Los Angeles and visualize directors valuing his work. At the time, he was a broke and struggling young comic.

One night in 1990, while looking down on Los Angeles and dreaming of his future, Carrey wrote himself a check for $10 million and put in the notation line “for acting services rendered.” He dated the check for Thanksgiving 1995 and stuck it in his wallet. He gave himself five years. And just before Thanksgiving of 1995, he got paid $10 million for Dumb and Dumber.

12. Your Vision Of Who You Want To Be Is Your Greatest Asset
“Create the highest, grandest vision possible for your life, because you become what you believe.” — Oprah Winfrey

No matter where you are right now, you can have any future you want. But one thing is for certain, what you plant you must harvest. So, please plant with intention. Mental creation always precedes physical creation. The blueprint you design in your head becomes the life you build.

Don’t let society tell you how your house should look. You are an artist and creator. Your life can be exactly how you want it, whether or not it’s considered a “mansion” by others. Home is where your heart is.

13. Who You Are Determines What You Can Have
There’s a parable of a wealthy parent who hesitated to give their unwise child an inheritance, knowing it would undoubtedly be squandered. The parent said to the child:

“All that I have I desire to give you — not only my wealth, but also my position and standing among men. That which I have I can easily give you, but that which I am you must obtain for yourself. You will qualify for your inheritance by learning what I have learned and by living as I have lived. I will give you the laws and principles by which I have acquired my wisdom and stature. Follow my example, mastering as I have mastered, and you will become as I am, and all that I have will be yours.”
Going through the motions is not enough. There isn’t a check-list of things you must do to be successful. You have to fundamentally change who you are to live at a higher level. You must go from doing to being — so that what you do is a reflection of who you are, and who you’re becoming. Once you’ve experienced this change, success will be natural.

“After you become a millionaire, you can give all of your money away because what’s important is not the million dollars; what’s important is the person you have become in the process of becoming a millionaire.” — Jim Rohn

14. Earning Money Is Moral
“For better or worse, humans are holistic. Even the human body does best when its spiritual and physical sides are synchronized… People’s bodies perform best when their brains are on board with the program… Helping your mind to believe what you do is good, noble, and worthwhile in itself helps to fuel your energies and propel your efforts.” — Rabbi Daniel Lapin

I know so many people who genuinely believe making money is immoral, and that people with money are evil. They believe those who seek profits force those weaker than them to buy their products.

Money is not evil, but neutral. It is a symbol of perceived value.

If I’m selling a pair of shoes for $20 and someone decides to buy them, they perceive the shoes to be worth more than the $20, or they wouldn’t buy them.I’m not forcing them to buy my shoes. It’s their choice. Thus, value exchange is win-win and based purely on perception. Value is subjective! If you offered that same person $20 for the shoes they just bought, they probably wouldn’t sell them. They see them as worth more than $20. But what if you offered $30? They still might not sell them.

There is no “correct” price for goods and services. The correct price is the perceived worth from the customer. If the price is too high, the customer won’t exchange their money for it.

We are extremely lucky to live in a society with a system of money. It allows us to borrow, lend, and leverage. Our ability to scale our work would be enormously limited in a bartering and trading system.

Earning money is a completely moral pursuit when it is done with honesty and integrity. In fact, if you don’t feel moral about the work you’re doing, you should probably change your job.

When you believe in the value you provide so much that you are doing people a disservice by not offering them your services, you’re on track to creating colossal value. Our work should be a reflection of us. It’s always their choice whether they perceive the value in what we’re offering or not.

15. Almost Everything In Life Is A Distraction
“You cannot overestimate the unimportance of practically everything.” — Greg McKeown

Almost everything is a distraction from what really matters. You really can’t put a price-tag on certain things. They are beyond a particular value to you. You’d give up everything, even your life, for those things.

Your relationships and personal values don’t have a price-tag. And you should never exchange something priceless for a price.

Keeping things in proper perspective allows you to remove everything non-essential from your life. It allows you to live simply and laser-focused, and to avoid dead-end roads leading nowhere.

16. Focus Is Today’s I.Q.
We live in the most distracted era of human history. The internet is a double-edged sword. Like money, the internet is neutral — and it can be used for good or bad based on who uses it.

Sadly, most of us are simply not responsible enough for the internet. We waste hours every day staring idly at a screen. Millennials are particularly prone to distractions on the internet, but nowadays, everyone is susceptible.

Our attention spans have shrunk to almost nothing. Our willpower has atrophied. We’ve developed some really bad habits that often require extreme interventions to reverse.

There is a growing body of scientific evidence suggesting the internet — with its constant distractions and interruptions — is turning us into scattered and superficial thinkers. One of the biggest challenges to constant distraction is that it leads to “shallow” rather than “deep” thinking, and shallow thinking leads to shallow living. The Roman philosopher Seneca may have put it best 2,000 years ago: “To be everywhere is to be nowhere.”

In his book, Deep Work: Rules for Focused Success in a Distracted World, Cal Newport differentiates “deep work,” from “shallow work.” Deep work is using your skills to create something of value. It takes thought, energy, time and concentration. Shallow work is all the little administrative and logistical stuff: email, meetings, calls, expense reports, etc. Most people aren’t moving toward their goals because they prioritize shallow work.

“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence,the few who cultivate this skill, and then make it the core of their working life, will thrive.” — Cal Newport

17. If Your Goals Are Logical, Don’t Expect Luck (or the like)
“You need to aim beyond what you are capable of. You need to develop a complete disregard for where your abilities end. If you think you’re unable to work for the best company in its sphere, make that your aim. If you think you’re unable to be on the cover of Time magazine, make it your business to be there.Make your vision of where you want to be a reality. Nothing is impossible.” — Paul Arden

Most people’s goals are completely logical. They don’t require much imagination. They certainly don’t require faith, luck, magic, or miracles.

Personally, I believe it’s sad how skeptical and secular many people are becoming. I find great pleasure in having faith in the spiritual. It provides context for life and meaning for personal growth. Having faith allows me to pursue that which others would call absurd, like walking on water and transcending death. Truly, with God all things are possible. There is absolutely nothing to fear.

18. Don’t Seek Praise. Seek Criticism.
As a culture, we’ve become so fragile that we must combine honest feedback with 20 compliments. And when we get feedback, we do our best to disprove it. Psychologists call this confirmation bias — the tendency to search for, interpret, favor, and recall information that confirms our own beliefs while giving excessively less consideration to alternative possibilities.

It’s easy to get praise when you ask family and friends who will tell you exactly what you want to hear. Instead of seeking praise, your work will improve if you seek criticism.

How could this be better?

You will know your work has merit when someone cares enough to give an unsolicited critique. If something is noteworthy, there will be haters. As Robin Sharma, author of The Monk Who Sold His Ferrari, has said, “haters confirm greatness.” When you really start showing up, the haters will be intimidated by you. Rather than being a reflection of what they could do, you become a reflection of what they are not doing.

19. The World Gives To The Givers And Takes From The Takers
From a scarcity perspective, helping other people hurts you because you no longer have the advantage. This perspective sees the world as a giant pie. Every piece of the pie you have is pie I don’t have. So in order for you to win, I must lose.

From an abundance perspective, there is not only one pie, but an infinite number of pies. If you want more, you make more. Thus, helping others actually helps you because it makes the system as a whole better. It also builds relationships and trust and confidence.

I have a friend, Nate, who is doing some really innovative stuff at the real estate investment company he works for. He’s using strategies that no one else is using. And he’s killing it. He told me he considered keeping his strategies a secret. Because if other people knew about them, they’d use them and that’d mean fewer leads for him.

But then he did the opposite. He told everyone in his company about what he was doing. He has even been giving tons of his leads away! This has never been seen before in his company.

But Nate knows that once this strategy no longer works, he can come up with another one. And that’s what leadership and innovation are all about. And people have come to trust him. Actually, they’ve come to rely on him for developing the best strategies.

Nate makes pies — for himself and several other people. And yes, he is also the top-selling and highest-earning in his company. It’s because he gives the most and doesn’t horde his ideas, resources, or information.

20. Create Something You Wish Already Existed
Many entrepreneurs design products to “scratch their own itch.” Actually, that’s how loads of problems are solved. You experience difficulty and create a solution.

Musicians and artists approach their work the same way. They create music they’d want to listen to, draw painting they’d want to see, and write books they wish were written. That’s how I personally approach my work. I write articles I myself would want to read.

Your work should first and foremost resonate with yourself. If you don’t enjoy the product of your work, how can you expect other people to?

21. Don’t Look For The Next Opportunity
The perfect client, perfect opportunity, and perfect circumstances will almost never happen. Instead of wishing things were different, why not cultivate what’s right in front of you?

Rather than waiting for the next opportunity, the one in your hands is the opportunity. Said another way, the grass is greener where you water it.

I see so many people leave marriages because they believe better relationships are “out” there. In most cases, these people start new relationships and end them the same way the previous relationship ended. The problem isn’t your circumstances. The problem is you. You don’t find your soul-mate, you create your soul-mate through hard work.

As Jim Rohn said, “Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom.”

22. Don’t Wait To Start
If you don’t purposefully carve time out every day to progress and improve — without question, your time will get lost in the vacuum of our increasingly crowded lives. Before you know it, you’ll be old and withered — wondering where all that time went.

As Meredith Willson has said — “You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.”

I waited a few years too long to actively start writing. I was waiting for the right moment when I’d have enough time, money, and whatever else I thought I needed. I was waiting until I was somehow qualified or had permission to do what I wanted to do.

But you are never pre-qualified. There is no degree for “Live your dreams.” You qualify yourself by showing up and working. You get permission by deciding.

Life is short.

Don’t wait for tomorrow for something you could do today. Your future self will either thank you or shamefully defend you.

23. Don’t Publish Too Early
At age 22, Tony Hsieh (now CEO of Zappos.com), graduated from Harvard. When Tony was 23 years old, six months after starting Linkexchange, he was offered one million dollars for the company. This was amazing to Tony because less than a year before, he was stoked to get a job at Oracle making 40K per year.

After much thought and discussion with his partner, he rejected the offer believing he could continue to build Link-exchange into something bigger. His true love is in building and creating. A true pro gets paid but doesn’t work for money. A true pro works for love.

Five months later, Hsieh was offered 20 million dollars from Jerry Yang, co-founder of Yahoo!. This blew Tony away. His first thought was, “I’m glad I didn’t sell five months ago!” However, he held his cool and asked for a few days to consider the proposal. He would make this decision on his terms.

He thought about all the things he would do if he had all that money, knowing he would never have to work another day in his life. After reflecting, he could only devise a small list of things he wanted:

A condo
A TV and built-in home theatre
The ability to go on weekend mini-vacations whenever he wanted
A new computer
To start another company because he loves the idea of building and growing something.
That was it.

His passion and motivation wasn’t in having stuff. He concluded that he could already afford a TV, a new computer, and could already go on weekend mini-vacations whenever he wanted. He was only 23 years old, so he determined a condo could wait. Why would he sell Linkexchange just to build and grow another company?

A year after Tony rejected the 20 million dollar offer, Linkexchange exploded. There were over 100 employees. Business was booming. Yet, Hsieh no longer enjoyed being there. The culture and politics had subtly changed in the process of rapid growth. Linkexchange was no longer Hsieh and a group of close friends building something they loved. They had hired a bunch of people in a hurry who didn’t have the same vision and motivations they had. Many of the new employees didn’t care about Linkexchange, or about building something they loved. Rather, they just wanted to get rich quick — purely self-interested.

So he decided to sell the company on his terms. Microsoft purchased Linkexchange in 1998 for 265 million dollars when Hsieh was 25 years old.

A similar concept emerged in a conversation I had about one year ago with Jeff Goins, best-selling author of The Art of Work. I asked his advice about publishing a book I want to write and he said, “Wait. Don’t jump the gun on this. I made that mistake myself. If you wait a year or two, you’ll get a 10x bigger advance, which will change the trajectory of your whole career.”

Here’s how it works. With 20K email subscribers, a writer can get around a $20–40K book advance. But with 100–200K email subscribers, a writer can get around a $150–500K book advance. Wait a year or two and change the trajectory of your career (and life).

This isn’t about procrastination. It’s about strategy. Timing — even a few seconds — could change your whole life.

24. If You Can’t Solve A Problem, It’s Because You’re Playing By The Rules
“There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different.” — Albert Einstein

Convention is where we’re at. Breaking convention is how we’ll evolve, which requires a gargantuan quantity of failure.

If you don’t have the grit to fail 10,000 times, you’ll never invent your light bulb. As Seth Godin has said, “If I fail more than you do, I win.”

Failure is something to be prized and praised. Failure is feedback. Failure is moving forward. It’s conscious and exerted effort toward something you’ve never done before. It’s incredible.

“The person who doesn’t make mistakes is unlikely to make anything.” — Paul Arden

25. How You Set Up The Game Is More Important Than The Game Itself
“People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.” — Thomas Merton

Too many people are playing the wrong game — a losing game from the onset — and it hurts like hell. It’s how you ruin your life without even knowing it.

More important than playing “the game” is how the game is set up. How you set up the game determines how you play. And it’s better to win first, then play.

How does this work?

Start from the end and work backward. Rather than thinking about what’s plausible, or what’s expected, or what makes sense — start with what you want. Or as Covey put it in 7 Habits, “Begin with the end clearly in mind.” Once that’s nailed down, then dictate the daily, weekly, monthly, and yearly behaviors that will facilitate that.

Jim Carrey wrote himself a $10 million check. Then he set out to earn it. He won the game first, then played. So can you.

26. Leverage Your Position
No matter how small your wins along the way are, leverage your position!

You have a high school diploma? Leverage your position!

You know a guy who knows a guy who knows a guy? Leverage your position!

You get an article featured on some unknown blog? Leverage your position!

You have $100? Leverage your position!

Sadly, most people can’t stop looking at the other side of the fence. They fail to realize the brilliant possibilities currently available to them. This is bad stewardship.

There are people you already know who have the information you need.

There are people you already know who have capital you can use.

There are people you already know who can connect you with people you should know.

Instead of wanting more, how about you utilize what you already have? Until you do, more won’t help you. Actually, it will only continue hurting you until you learn to earn something for yourself. It’s easy to want other people to do it for you. But real success comes when you take ownership of your life. No one else cares more about your success (or health, or relationships, or time) than you do.

Your current position is ripe with abundant opportunity. Leverage it. Once you gain another inch of position, leverage it for all it’s worth. Don’t wish for more. Wish you were better. And soon enough, you’ll find yourself in incredible positions and collaborating with your heroes.

Success is based on choice.

Success is based on having and maintaining a motivation worth fighting for. It’s based on believing what others might call a fantasy. It’s based on leveraging your position and maintaining the momentum of every step you take.

27. Your Work Should Be A Performance
The cool part about poetry is that to most poets, how their poems are performed is just as important — if not more important — than what is actually said.

In a similar way, when you go to an event or to hear a speech, you’re usually going to see the speaker, not hear what they have to say. You already know what they have to say.

No matter what type of work you are in, it will be better received if you see it as an art-form. You are performing for an audience. They want you just as much as they want your work — often more.

28. You Get To Decide How It Works
Ryan Holiday, author of The Obstacle is the Way, explains what he calls “the moment,” which every skilled creative has experienced. “The moment,” is when your eyes are opened to the mechanics and behind-the-scenes of your craft.

Until you have this moment, it all seems like magic to you. You have no idea how people create what they create. After you have this moment, you realize that everything is done by a person intentionally creating a particular experience.

I was recently watching Lord of the Rings and it dawned on me that those movies would be completely different if they weren’t directed by Peter Jackson. Completely different!

Every shot, every set, the lighting, the costumes, how the characters and landscapes look, and how the whole film feels and is portrayed. It all would have looked and felt completely different based on the experience a different director was trying to create.

Thus, there is no right or wrong way. Rather, it’s about doing things your way. Until you experience this “moment,” you’ll continue attempting the correct or best way to do things. You’ll continue copying other people’s work.

But if you persist, you’ll become disillusioned to those who were once your idols. They are people just like you and me. They’ve just made a decision to create in their own way.

The idea of imitation will become abhorrent, freeing you to create as you see fit. You’ll emerge with your own voice and original work. You’ll be less troubled about how your work is received and more focused on creating something you believe in.

29. Five Minutes Is A Lot Of Time
When you have five minutes of downtime, how do you spend that time? Most people use it as an excuse to rest or laze.

By lazing for 5 five minute breaks each day, we waste 25 minutes daily. That’s 9,125 minutes per year (25 X 365). Sadly, my guess is we’re wasting far more time than that.

I was once told by my 9th grade English teacher that if I read every time I had a break — even if the break was just for a minute or two — that I’d get a lot more reading done than expected. She was right. Every time I finished my work early or had a spare moment, I’d pick up a book and read.

How we spend our periodic five-minute breaks is a determining factor to what we achieve in our lives. Every little bit adds up.

Why can we justify wasting so much time?

30. One Dollar Is A Lot Of Money
I was recently in Wal-Mart with my mother-in-law buying a few groceries. While we were in the check-out line, I pointed an item out to her I thought was interesting (honestly can’t remember what it is anymore).

What stuck out to me is that she said, “One dollar. That’s a lot of money!”

Why this surprised me is that my in-laws are not short of money. Actually, this happened while we were on a family trip (30+ people) at Disney World — the whole thing is paid for by them.

Understanding the value of one dollar is the same as coming to appreciate the value of time. To thoughtlessly spend one dollar may not seem like a big deal, but it actually is. That frivolous spending compounded over a long enough time could be millions. It also reflects a lack of care about the details, which is where the true art and value lies.

Additionally, most millionaires are “self-made”, 80 percent being first-generation rich, and 75 percent were self-employed. Not getting paid hourly challenges you to take more responsibility for every minute and every dollar. Consequently, a great majority of millionaires are extremely frugal — or at least highly mindful — with their money.

31. Retirement Should Never Be The Goal
“To retire is to die.” — Pablo Casals

The most powerful way to punch someone in the face is to aim a foot behind their face. That way, you have full momentum and power when you make contact. If you aim only for the face itself, by the time you reach it you’ll have already begun slowing down. Thus, your punch will not be as powerful as you intended it to be.

Retirement is the same way.

Most people planning for retirement begin slowing down in their 40’s and 50’s. The sad part is, as momentum-based beings when you begin to slow down, you start a hard-to-reverse decaying process.

Research has found that retirement often:

Increases the difficulty of mobility and daily activities
Increases the likelihood of becoming ill
And decreases mental health
But retirement is a 20th-century phenomenon. And actually, the foundations undergirding this outdated notion make little sense in modern and future society.

For instance, due to advances in health care, 65 is not considered old age anymore. When the Social Security system was designed, the planners chose age 65 because the average lifespan was age 63 at the time. Thus, the system was designed only for those who were really in need, not to create a culture of people being supported by others’ labor.

Furthermore, the perception that people over 65 can’t provide meaningful work no longer makes sense either. Retirement became a thing when most work was manual labor — but today’s work is more knowledge-based. And if there’s anything lacking in today’s society, its wisdom, which people in their later years have spent a lifetime refining.

Retirement should never be the goal.

We are fully capable to work — in some capacity — until our final breath.

My 92-year-old grandfather, Rex, was a fighter pilot in WWII. In the past five years, he’s written three books. He goes to bed every night at 8 P.M. and wakes up every morning at 4:30 A.M. He spends the first 2.5 hours of his day watching inspirational and instructional content on television. He then eats breakfast at 7 A.M. and spends his day reading, writing, connecting and serving people, and even doing physical labor around his son’s (my dad’s) house. He even walks around his neighborhood proselyting his faith and asking random strangers how he can help them.

I have no intention of stopping or slowing down. Contrary to popular belief, humans are like wine and get better with age.

32. Yesterday Is More Important Than Today
“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb

Our present circumstances are a reflection of our past decisions. Although we have enormous power to change the trajectory of our lives here and now, we are where we are because of our past. While it’s popular to say the past doesn’t matter, that simply is not true.

Today is tomorrow’s yesterday. What we do today will either enhance or diminish our future-present moments. But most people put things off until tomorrow. We thoughtlessly go into debt, forego exercise and education, and justify negative relationships. But at some point, it all catches up. Like an airplane off-course, the longer we wait to correct the longer and harder it is to get back on course.

Time is absolutely marvelous. We get to anticipate the experiences we want to have — which is often more enjoyable than the experiences themselves. We get to have the experiences we long for. And then we get to remember and carry those experiences with us forever. The past, present, and future are uniquely important and enjoyable.

33. You’re Not “Way” Behind
In sports and all other forms of competition, people perform best when the game is close. Which is why big magic happens at the end of games like on-sides kicks retrieved followed by 30-second touchdown drives. But when the contest is decidedly in one opponent’s favor, neither side acts with the same effort.

When you’re winning big, it’s easy to get lax and overconfident. When you’re losing big, it’s easy to give up.

Sadly, you probably perceive those at the top of your field “in a different league” altogether. But when you do this, you perform with less intensity than you would if you perceived the “game” to be closer.

When you elevate your thinking — and see yourself on the same level as those at “the top” — you quickly become disillusioned by the fallibility of those you once perceived as immortal. They are just people. Most importantly, you will begin playing with an urgency that often surpasses even them.

The game is close. The game is close.

34. The Music You Listen To Determines Your Success In Life
“Without music, life would be a mistake” — Friedrich Nietzsche

One study found that the type of music you listen to affects how you perceive neutral faces. If you listen to sad music, you’re more likely to interpret people being sad. By listening to positive music, you’re more likely to see happy faces which will influence how you interact with people.

Listening to moderate noise level makes our mental processing slightly more difficult, which leads us to utilize more creative methods of problem-solving. When that music is ambient, we can delve deeper into the wellsprings of neural creativity.

Other research found that your music preference reflects your personality type. For example, they found that classical music fans tend to have high self-esteem, are creative, introvert and at ease; and that chart pop fans tend to have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease.

Science highlights the fact that in some cases, silence is not golden. For instance, listening to classical music enhanced the visual attention of stroke patients while listening to nothing at all worsened attention. Other research found that cyclists who listened to music required seven percent less oxygen than those listening to nothing. Indeed, music can literally change our entire energy, emotion, and motivation in an instant. It’s a powerful and beautiful tool.

You can also use music as a trigger for optimal performance. For example, Michael Phelps had a routine he did religiously before each swimming event involving music. He’s not alone. Many athletes use music before events to trigger relaxation from the pressure and even to psych themselves up.

When asked by Time Magazine about his use of music prior to races, Phelps said it kept him focused and helped him “tune everything out and take one step at a time.” When asked about the kind of music he listens to, he answered, “I listen to hip hop and rap.”

Interestingly, research has found that high tempo music like hip hop can create strong arousal and performance readiness. Other evidence finds the intensity of the emotional response can linger long after the music has stopped. So, while Phelps is in the water swimming, he’s still hyped from his hip hop.

Lastly, research has found that the types of music we listen to impact our level of spirituality. This last point is particularly important to me. Spirituality heavily influences everything I do, from how I interact with my family, to what and how I write, to how I develop and pursue my goals.

35. Ready to Upgrade?
I’ve created a cheat sheet for putting yourself into a PEAK-STATE, immediately. You follow this daily, your life will change very quickly.

Source: Benjamin Hardy

8
Tips and tricks for getting PMP Certified

 After a few months of studying, I've got my Project Management Professional (PMP) certification [1] in April this year. Although, at the beginning, the process for applying for the certification seemed extremely complicated, I didn't find it to be that hard. Since there don't seem to be many blogs on the Internet giving information about the actual experience of getting a PMP certification, I would like to share with you a few tips and tricks from my own experience. Hopefully, you will find them useful.

Ask yourself: What's in it for You?


First of all, before you even consider giving the PMP exam, I suggest that you think very well about why you want to get certified. Make sure you are very clear what the actual benefits of getting this certification are . For some guidance you can find out more about some common misconceptions in our article called What You Will NOT Earn From a PMP Certification [2]. Although getting certified is not hard, it does require a lot of time and dedication for studying, which, if you have a full-time job, is harder to come across.

Some good reasons to make you consider this certification are as follows:

You already have PM experience on medium-large sized projects, you are following the Project Management Institute (PMI) framework (partially and completely) and you want formal acknowledgment of your experience and skills, which is recognized by companies all over the world;

You don't have lots of experience in running medium or large sized projects and you want to learn more about the PMI framework so that it helps you be a better project manager. If you are truly inexperienced in project management, I would recommend considering the CAPM certification [3] first, which teaches you the basics about the framework and processes.

Steps to Getting the PMP Certification

Before moving forward, take the time to carefully read the requirements [1] and the PMP Handbook [4]. They will give you complete information about the project experience you must have, the process of submitting for the exam, payment information, etc.

If you are meeting the requirements, the steps to get the certification are:


    1. Getting registered on-line to the PMI website & filling in your experience information;
    2. Payment and confirmation of your eligibility to take the exam/or be audited;
    3. Study time;
    4. Taking the actual exam.

After you take the actual certification, the work does not stop because you have to continue being an active project manager, running projects, teaching others about project management and improving yourself by going to trainings, conferences, workshops, etc. All this activity, you will have o report on the PMI website [5]. Again, more info about this will be found in the PMP Handbook [4]. So do take the time to read it.

Tips for the Subscription Process

When subscribing to the exam, do consider these tips:

The 3 or 5 years worth of experience refer to actual time spent of projects. If, during 3 months you worked on 3 parallel projects, the actual work experience is 3 months. It is not 3 projects multiplied by 3 months. When reporting work hours spent on multiple parallel projects, be careful to report reality, as in, not working on average more than 8 hours/day. This might sound logical but it is definitely worth mentioning.

 While specifying the experience, don't get scared by the level of information required. Although you probably did not keep these kind of records during your projects, try to give a rough & realistic estimate. You surely know the start/end dates of your projects and you can estimate roughly how much effort you've spent on them. It is not necessary to be very exact. 80/20 estimations are just fine: ;
   
Make sure that your work experience does not account for more than 150h per month. During a month you are also doing other tasks, go on holidays, lunch breaks etc;

 Try to reflect the reality. The reality might be that you spent 50% of the time in executing and no time closing the project. That is OK because you were either learning then to be a project manager or were involved in different stages of the project. Therefore don't lie during the subscription process.

Tips for Studying to Get the Certification

When studying for the exam, consider these tips:


 Look at studying as if you are running a project - the subjects you will have to cover are quite large and, if you have finished your university studies some time ago, you will probably no longer have the same speed of studying as when you were a student. Study the first chapter and measure how long it takes. This is one of the easiest chapters so add 20% more time for the others, make a learning plan, set deadlines and keep tracking yourself;

Keep the studying condensed in a couple of months at most - if you spread your learning thin, across a whole year, you will forget where you started from. Create a tight schedule for you and create the mindset of finishing the PMP certification 'project' in a couple of months (preferably 3 or 4).

Choose the study materials wisely - note that the PMBOK Guide from PMI [6] is very dry reading and hard to use for the learning process. It works more as a reference guide you consult as needed. There are two good books you can use for the preparation, both filled with the necessary theory and exercises: PMP Exam Prep: Rapid Learning to Pass PMI's PMP Exam-On Your First Try! [7] by Rita Mulcahy and Head First PMP: A Brain-Friendly Guide to Passing the Project Management Professional Exam [8] by Jennifer Greene and Andrew Stellman. If you use any of these books together with the PMBOK Guide, it is more than enough. Also, don't pick more than 1 book to study from. The authors have very different styles and it will just frustrate you when trying to accomodate to more than one. To help you more on this subject, we will also publish some reviews of these books, so that you know which works best for your learning style.

Try alternative studying methods - one of the most effective ways to study is a study group. This can help you to keep the pace of studying. If your company does not organize such groups, you can find them also on LinkedIn groups [9] and other sites. I also found CBT Nuggets [10] very effective, these are video guides with very good quality.

Exercise, Exercise, Exercise - reserve the time to do the exercises for PMP Exam Prep after each chapter. Both books we recommend have lots of exercises, so don't skip them. When done reading all the materials, you can try also online test exams such as the one offered by PM Study [11]. A good score is anything above 70%. If you get this on average for all chapters, then you can go to the actual exam with confidence that you will pass.
   
Don't get frustrated - there is also A LOT of theoretical knowledge you will have to learn about tools, besides the framework. Even if you might not use some of them, you still need to learn what they are and when they are used. There is lots of theory to learn but most of it makes sense when you try to connect it to real projects, so it is not as bad as it looks. Just keep learning.
   
 Don't be scared - the exam is actually MUCH easier than the study materials from Rita Mulcahy's book. If you learn from this book and you get 70% of the questions right, you will pass the actual exam. The truly hard part about the PMP exam is sticking till the end, being disciplined and covering all the theory & exercises.

Tips for the Certification Exam

When actually taking the exam, consider these tips:

Be prepared to focus for 4 hours - the exam will require a lot of concentration from your side and most probably you will need all the hours allotted to it. Therefore, do try a full practice exam before going into the real one. If you manage to focus for the whole 400 questions you are in great shape.

Eliminate the bad answers to find the right one - even though you don't know the right answer to a question, try to find it by eliminating the less probable ones. In most cases you can easily eliminate two answers, leaving you with only two options to choose from. And in that case you got a 50% chance of getting it right instead of 25%.

 Don't think too much - usually, your first answer is the right one. When in doubt, go with your instinct and don't over-analyze the question and the answers.

Go with the mindset that you will pass - this will help you to be calm and relaxed. If you've got a bit of experience and you went through all the theory and exercises, you WILL pass.

When Done - Celebrate!

After you are done with the preparation, have taken the exam and received the PASS notification, don't forget to celebrate! You surely deserve it.

I'm hoping these tips will help you. If you have any questions, I would be happy to answer. Also I am welcoming other PMPs who would like to post their comments here. Please help us to build a library of tips.

Related content:

What You Will NOT Earn From a PMP Certification [2]
Head First PMP, 2nd Edition - Review based on Personal Experience [12]
The Prince2 Certification in a Nutshell [13]

Links:
[1] http://www.pmi.org/CareerDevelopment/Pages/AboutCredentialsPMP.aspx
[2] http://corporategeek.info/what-you-will-not-earn-pmp-certification
[3] http://www.pmi.org/CareerDevelopment/Pages/AboutCredentialsCAPM.aspx
[4] http://www.pmi.org/PDF/pdc_pmphandbook.pdf
[5] http://www.pmi.org/Pages/default.aspx
[6] http://en.wikipedia.org/wiki/A_Guide_to_the_Project_Management_Body_of_Knowledge
[7] http://www.amazon.co.uk/gp/product/1932735186?ie=UTF8&tag=7tutor-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=1932735186
[8] http://www.amazon.co.uk/gp/product/0596801912?ie=UTF8&tag=7tutor-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0596801912
[9] http://www.linkedin.com/groupsDirectory
[10] http://www.cbtnuggets.com/webapp/product?id=293
[11] http://www.pmstudy.com/PMP-Exam-Resources/freeSimulatedTest.asp
[12] http://corporategeek.info/head-first-pmp-2nd-edition-review-based-personal-experience
[13] http://corporategeek.info/Prince2-Certification-Nutshell

SOURCE : Nick Chavchanidze, NCARB, Linked In


9
6 Essential Traits of Good Character | Success as a leader is built on the foundation of character
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The following are what I believe to be the basics of good character. Miss one of these, and you’ll find a weak link in your character—one that might be your leadership’s undoing.

1. Integrity:

Integrity is a good catchword that is similar to character but provides us with a different way of looking at the ideas of character. The root of integrity means “whole” or “undivided,” and that’s a terrific way to help us understand what integrity is—an undivided life. For example, you don’t act one way in one situation and another in a different situation. There is integrity and wholeness to your life. Living this way will build trust in your followers. Another use of the word integrity that provides insight for us is when the word is used in regard to a physical structure. A wall or a building that is strong and has no cracks is said to have integrity. The same could be said for great leaders.

2. Honesty:

It is regularly said that honesty is the best policy, but I would add that honesty is the only policy for great leaders. Think about it. Why do people hedge the truth? Usually for a few basic reasons: They are either afraid of the ramifications or they are trying to hide something. Either way, a lack of honesty results in the fact that you destroy the trust of those who follow you. Even if you tell them the truth but they know you have lied to others, it will destroy the trust you had with them. They find themselves thinking, “If he will lie to them, will he lie to me?”

I’ve never understood what people hope to accomplish by being dishonest. Eventually people come to know that you’re not honest in your dealings, and that is what you become known for. Your reputation is what your leadership is based on, though. When we’re honest and live transparently before our followers, they’re able to see us for who we are and make solid decisions to follow.

3. Loyalty:

People of good character are loyal people. They have a “stick-to-it” attitude when it comes to others. Anybody who knows human nature knows that people fail. It’s just a matter of time, no matter how talented someone is. A person of good character stays with their friends even in the downtimes. Anyone can be friends with others when times are good. People of good character stay with their friends when they need them most.

How this translates into making you a good leader is this: People want to follow a leader who will stretch them beyond where they are now, but who’ll also allow them to try—and to fail. When we are loyal to our followers, they’ll be loyal to us and make every effort to succeed on our behalf and on behalf of the organization. There are few things that strengthen the leader-follower bond more than when a leader shows loyalty to a follower in need.

4. Self-Sacrifice:

Lee Iacocca became a legend when he said he’d bring Chrysler back from the brink of bankruptcy and would take only a dollar a year in pay. This was a classic example of a leader sacrificing for the followers. It also showed his understanding of and empathizing with the average line worker. As a result, the workers of Chrysler rewarded him with an incredible following as they built Chrysler into one of the world’s leading car companies.

What is it about self-sacrifice that breeds followers? Followers don’t mind putting in the hard work. They don’t even mind a leader making more money or reaping benefits from their work. What followers do mind, though, is when the leader is using them for personal gain. People of good character don’t use other people, period. So when a leader shows sacrifice of personal gain, it says to the followers that they are willing to come alongside of them—and followers reward that almost universally. A person of good character shows that they can give up personal gain for the good of the whole.

5. Accountability:

People of good character don’t mind accountability. In fact, they welcome it. This is the act of allowing others to have a say in your life, to speak to you straight about your life and conduct. The brutal truth is that we have blind spots and need other people to be in close to us so we can advance down the road of success. The need for accountability doesn’t prove lack of character. Rather, it proves the presence of character. G.K. Chesterton said, “Original sin is the only philosophy empirically validated by 3,500 years of human history.” The person of good character knows this and invites others to speak into their life.

Followers grow tired of leaders who will have nothing to do with accountability. They don’t mind leaders who make mistakes, but they do mind leaders who don’t take responsibility for their mistakes by being accountable. When we allow ourselves to be held accountable, our followers know that we are serious about keeping our own house in order, and thus will do a good job in leading the rest of the organization.

6. Self-Control:

The ability to make decisions—good decisions—about what we will and will not do with our actions is at the core of what we become in regard to our character. There will be plenty of options to participate in things that are not moral. Everybody has temptations, but a person of good character knows to exercise self-control—literal control over their choices. When people don’t exercise self-control, they sabotage their ability to lead. People lose respect for them and will follow less, if at all. Self-control is the ability to choose to do the things we should, and to refrain from doing the things we shouldn’t. When we exhibit self-control, we again build trust in our followers. They respect us and want to follow us.

By Jim Rohn

10
12 Uncomfortable Things That Will Make You More Successful

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.

Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.

Du Bois knew she would have more than a few fish-out-of-water moments. Instead of trying to shield her from them, he asked her to revel in them:

    Don’t shrink from new experiences and custom. Take the cold bath bravely. Enter into the spirit of your big bed-room. Enjoy what is and not pine for what is not. Read some good, heavy, serious books just for discipline: Take yourself in hand and master yourself. Make yourself do unpleasant things, so as to gain the upper hand of your soul. Above all remember: your father loves you and believes in you and expects you to be a wonderful woman.

I am no W.E.B. Du Bois. I have neither his fortitude nor his stunning way with words. What I do have, however, is a small history of uncomfortable experiences that have made me stronger, and an endless sea of animated GIFs through which to illustrate those experiences.

Here are a handful of uncomfortable situations in which you should take De Bois’ advice and “Take the cold bath bravely.” You’ll be better off as a result.

Brace yourself. It’s about to get awkward.
1) Learning to Take a Compliment

Tell me if this sounds familiar: You work exceedingly hard. You’ve honed your skills. You know when you’ve done great work and take a quiet pride in it. And yet, the moment someone verbalizes it in the form of a compliment you can’t seem to string two words together. Instead, you revert into one of the following:

    The babbling-response.
    The self-deprecating response.
    The total and complete blackout.

That nonsense has to stop. Here’s how to take a compliment:

    Realize that someone is paying you a compliment.
    Let them finish.
    Seriously, let them finish.
    Take a breath.
    Smile and say “Thank you. That’s really good to hear.”
    Move on in the conversation. Don’t over-explain. Don’t undercut yourself. Just thank them sincerely and move on with a question about how their work is going.

Why is this so hard? According to a study by Acknowledgment Works, nearly 70% of people associate embarrassment or discomfort with the process of being recognized. Sometimes, this response is caused by the dissonance we feel when someone contradicts our own self-doubt.

But that doesn’t explain why people who are genuinely proud of themselves still balk at hearing that same praise from others. For those people, it often comes down to a learned-response. In other words, you are awkward when you receive compliments because I am awkward when I receive compliments — or, if not me, then your mom; your co-workers; your icons. We’re all making each other squirm.

One way to turn that discomfort on its head is to realize that the compliment has more to do with the person giving it than with you. “When someone is complimenting you, they are sharing how your actions or behaviors impacted them,” explains Business Psychologist Mark Goulston. “They are not asking if you agree.” So don’t rob them of that moment.

2) Public Speaking

You knew this one was coming, right? Fear of public speaking is so common it has its own phobia name: Glossophobia.

Now, I don’t think I need to go into the reasons behind this particular juggernaut of discomfort. We’ve all been there. Having that many eyes and ears on you is stressful. It makes you feel as though any mistake or imperfection will be amplified a thousand times. I’m also certain you realize how compelling a good public speaker can be, and how much it can advance your ability to lead and inspire.

So all that leaves is the classic glossophobia question: How do you get over it? The answer is a mix of substantial and superficial changes.
Know the essential points.

Do not attempt to memorize your speeches. Instead, memorize your key points and your pivot lines. Pivot lines are the sentences that will move you from one key point to another. They act as navigational guides for your audience and a momentary comfort zone for you. Use these pivot lines to reset, take a breath, and move to your next key point.
Understand that everyone wants you to succeed.

You are not going into battle. You are not facing a firing squad. These people you are talking to are all decent, interested folks. Many of whom also suffer from glossophobia. So know they are friendly, and talk to them like it.
Fake it.

For this last point, I turn to Harvard Associate Professor Amy Cuddy. She is a brilliant researcher and a self-proclaimed introvert who noticed something fascinatingly simple about skilled public speakers: They all looked comfortable, and they all appeared to be in command — even if that appearance was all a big ruse.

So she studied what happens to people’s mindset when they stood up straight, casually used the space around them, and otherwise “power-posed.” Turns out the physical act of power-posing can send biological triggers to your brain to reduce cortisol levels and increase testosterone, calming you down and empowering you simultaneously.

3) Working With Data

If you don’t take to math easily, then delving into data can be intimidating. But learning to use data to find opportunities and underscore your points is a game-changer in your career.

The trick to mastering data is to learn it in context. Start by getting to know the core metrics that reflect your work. Play with spreadsheets at the close of a month. Learn to recognize trends. Alter the data to see how moving one metric would influence the others. The more time you spend with the data the more natural interpreting it will become. Once you’ve done that, you can dig into the tougher stuff. Here are a couple of resources to get you started:

    How to Use Excel: Essential Training for Data-Driven Marketing: A downloadable resource that includes videos, instructions for how to do specific things in Excel, and advice for using Excel to build reports.
    14 Simple Excel Shortcuts, Tip & Tricks: A blog post with step-by-step instructions for creating pivot tables, filters, conditional formatting, VLOOKUPs, and more. Harry Potter references and GIFs included.
    10 Excel Tips and Tricks Every Marketer Should Know: A blog post teaching you how to create a histogram and what exactly regression analysis entails. It’s a good time for all.
    Data Smart: A book by Data Scientist John Foreman, who is a wizard at taking the complex and putting into approachable and even entertaining terms. While this book isn’t exactly an easy read, I can assure you it’s worth every minute invested.

4) Waking Up Early

It’s exhausting, this modern life. While it may seem like you should squeeze as many extra minutes of sleep out of the morning as possible, the opposite is usually true. Your energy, focus and mental capacity are at their highest during the morning hours and proceed to wane throughout the rest of the day.

Take advantage of that time before breakfast when the chaos of the day has yet to set in. For most people, waking up early is a learned practice.

First, make sure you’re cognizant enough to make the decision. Putting your alarm clock right next to your pillow is bound to result in you hitting snooze from a dazed state. You can’t be expected to make smart choices while you’re still dreaming. In addition, waking up early needs to become a pleasant experience. So if the thought of going straight from your warm bed to a shower or treadmill seems abrupt, then don’t do it. Instead, move from your bed to the cozy corner chair in your living room and read for a bit with a mug of coffee. What you do early on doesn’t matter, what matters is that you use the time in productive ways. (Read this blog post for more tips on becoming a morning person.)

5) Taking Critical Feedback

This one stings sometimes, but it’s important. Learning to hear criticism without turning your back to it can be one of the most fortifying achievements of your career.

Think of critical feedback as a cheat sheet. In giving you direct feedback, your manager or colleague is giving you a shortcut — your own personal konami code — to becoming better at your job.

Sometimes, even with the best intentions, taking feedback well can be a struggle. Your impulse will be to protect yourself; to get defensive, or stop listening. So, be conscious of it. Much like accepting a compliment, take a breath when you realize critical feedback is coming your way. Listen to it all without interruption. Write down what you can. Then, ask questions to make sure you’re interpreting it right.

6) Giving Critical Feedback

The only thing worse than taking critical feedback is giving it. I’ve written about this before: Whether you’re a manager or a friend, feedback is an opportunity to help someone get better. Don’t waste it. Good coaches give feedback directly and with respect. Don’t try to soften the blow or talk around the feedback. Doing so may make you feel better but it will only serve to confuse them.

If you’re struggling to be direct, try one clear line followed by detail. For example, “John, what you’re doing isn’t working. Let’s talk through why…”

In addition, feedback is always most constructive if accompanied by recent concrete examples. Telling someone they have a bad attitude isn’t helpful — it’s far better to point to a precise moment in which that bad attitude showed up, and then explain how moments like that can become detrimental in aggregate. Ultimately, knowing how to improve is as important as knowing what to improve. The person receiving the feedback should leave the conversation feeling empowered to change, not broken down. (Here are some more tips on how to give negative feedback without sounding like a jerk.)

7) Fighting Through Conflict

You know what’s more uncomfortable than fighting through a conflict with someone? Settling for an uninspired compromise, and then gossiping about that person over drinks with your coworkers. That’s WAY more comfortable than conflict. (Not to mention, way less productive.)

There are two ways conflict negotiations get botched: Either one side gives in too easily, or both sides are too inflexible to make resolution possible. The cleanest way through conflict is to try to discover what’s motivating the other person. Comment trolls aside, it’s pretty rare for someone to be argumentative for no good reason. Discovering the reason will help you find a better route to solving the conflict. That’s why your best asset in settling conflict is a collection of genuine questions and a patient ear to hear the answers.

8) Exercising

I keep waiting for the study that says that exercise isn’t all its cracked up to be. It’s fair to say that study isn’t coming. Not only is exercise good for your physical health, the ties between exercise and mental capacity are becoming undeniable. (Thanks, science.)

If you like working out, skip right ahead. If you don’t, here are the only things I’ve found to work.
Find your reason.

Maybe you want to lose weight. Maybe it helps you think more clearly. Maybe you have three kids, a constantly buzzing phone, and a dog all demanding your attention and exercise is your only chance to be alone. The reasons don’t matter. Just find the one that feels authentic for you and use it.
Make the time.

Treat exercise like you treat showering. It’s just something you do; a non-negotiable daily ritual. (Psst … here are 10 little ways to sneak in exercise at work.)
Get over it.

I used to hear about “runners’ highs,” a sort of delusion that sets in after you’ve done it enough that actually makes you believe jogging is fun. That may be the case for some people. It never happened for me, and wanting to like running made it easy to give up when I ultimately didn’t. Du Bois’ advice is worth hearing again here: “Make yourself do unpleasant things, so as to gain the upper hand of your soul.”
Find your genre.

The softer alternative to the above point is to find the exercise format that you hate least. If a crowded gym makes you want to run for the hills, then work out at home or outside on your own. If you find jogging boring, join a class or sports league. Work at it — it’s worth it.

9) Unplugging

I love the internet. And smartphones? They’re like personal escape hatches that you carry with you all the time. But maybe “all the time” is not such a good idea.

According to a TIME poll of more than 5,000 people, 84% of respondents said that they could not go a single day without their cell phones, and 20% said they check them once or more every 20 minutes.

It’s not the frequency of usage that’s the problem; it’s what that level of usage does to our focus. Using our smartphones at night can make it a lot harder to sleep. When we use our smartphones nonstop it can be harder to think clearly.

So, here’s an experiment. For two weeks, set aside some screen free time blocks in your day. During that time fight the urge to open your laptop, watch TV, or glance at your phone. Sustain it for 60 minutes or more and see if you’ve gained better focus at the conclusion of the experiment. Then, go find some cat videos on YouTube to celebrate.

10) Networking and Making Small Talk

Everyone has a small-talk formula. Some people start with the weather (nice, mild winter we’re having, eh?), while others ask how things are going with you at work. But here’s the trick to mastering small talk: Get fascinated by it and the person wielding it. It’s a little like being dealt a hand of cards, you can use what you have to get to bigger and more interesting plays.

If someone asks you how work is, don’t say “fine” — or worse, “busy.” Tell them it’s good and follow up with, “You know, there’s one project in particular that you may find interesting.” If you’re doing the asking, take any opportunity to dive deeper. Use each question as a spring board to the next one. Eventually, you’ll hit on something substantial.

11) Admitting a Mistake

You know that moment right after you realize you’ve accidentally made a mistake? You know, that moment when the dread plummets into your stomach in one sweeping motion? Uncomfortable doesn’t even begin to describe it.

However, even that can be turned around. The most effective way to replace that sinking feeling in your gut is to assess the situation and take action. Ask yourself:
Is it immediately reversible?

On my last blog post, I had a glaring typo. This was not some extra spacing after a period, this was a blatant blemish smack in the middle of my post. And I missed it. Thankfully Claire Autruong caught it and let me know via Twitter so I could edit the post before it was too late. Claire is my favorite person of the week. (Incidentally, she is also a full-stack freelance marketer — inbound certified and nice as can be — if you’re looking.)
Who should know?

Whom does your mistake affect? Who is in the position who can help you solve it? Quickly scan the list of people that need to know about your mistake and contact them explaining what happened and what you’re doing about it.
What’s your plan?

If the mistake isn’t immediately reversible, you’ll need a plan of action. A good plan is the best antidote to mistake-induced discomfort. Shift from panic to determination as soon as possible, and that discomfort will subside.

12) Getting In Over Your Head

Of all the uncomfortable moments, getting in over your head is probably the one most worth pursuing. Sure, it’s a little scary , and there’s always the chance of failure, but nothing stretches you more or makes you more creative than having no idea what you’re doing.

So how do you put yourself in an over-your-head style situation? Raise your hand. When there’s a project no one wants, step up. When there’s a problem that has existed for years, have at it. Then break it down. Take big challenges and tackle them piece by piece. It may not always be fun, but you will almost always be better for the effort.
I’ll stop there …

… but this is really just the beginning. Who knew there were so many uncomfortable things in the world? (Michael Cera. Michael Cera probably knew.)

From negotiating salary to reading “some good, heavy, serious books” as Du Bois suggests, this list could go on and on. Hopefully it will, in your responses.

by Meghan Keaney Anderson, VP of Marketing at HubSpot

11
10 Simple Writing Tips to Make Your Sales Emails Shine
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Good writing is made excellent by two key things: recognizing weaknesses and knowing how to fix them. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

By the end of this article, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your sales emails more addictive, engaging, and compelling than ever before. Whether you’re writing a prospecting missive, recap email, or follow-up note, ensuring your writing adheres to the following rules will make a profound impact on your prospects.


Namely, these edits will make them more likely to do what you want them to do -- and that’s what great copy is all about.
10 Simple Edits That'll Instantly Improve Any Sales Email

A mesmerized reader, for all intents and purposes, is an engaged prospect -- and that’s exactly what salespeople want. After all, engaged prospects are more likely to keep reading your message, which makes them more likely to reach a call-to-action that’s irresistible.

Are you ready to edit your copy like a pro? Here’s what you gotta do ...

1) Open with questions that get the reader to say “yes.”

Inertia, be it mental or physical, is a powerful force. In other words, whether it’s a long-term relationship or a boulder rolling down a hill, the longer it’s in motion the harder inertia makes it to stop. That’s why writers love using it, especially in their introductions.

The idea is that the longer you can get the reader to say “yes” to your honest, accurate statements, the more likely they are to keep saying “yes” and, ultimately, harmonize with your message. Why? Because they’ll feel like you understand them; like you know exactly what they’re going through.

Make them say “yes” enough and they’ll get the feeling that your product or service can help solve their problem. Hopefully, it can.

2) Double tap the “Enter” button every 1-3 sentences.

As you know, hitting “Enter” or “Return” twice leaves a space between paragraphs. But just because that space is void of words, does not mean it doesn’t serve a purpose.

Just as photographers and designers use negative space to create a focal point, writers can use white space to create emphasis and draw attention to something that’s important.

White space also makes copy appear less intimidating and more readable. It structures the message in a polished, elegant frame that invites readers to dive in.

3) Bold your key benefits.

Bolding the benefits will quickly point readers to the information you absolutely need them to know. In fact, in-text formatting of any kind -- italicizing, underlining, capitalizing, back-linking -- will help you capture and maintain a reader’s attention. That happens because our minds are hardwired to notice change.

Imagine watching a play go from a monologue to a dialogue in the same scene. Or a movie fade to a perfectly white screen. It gets your attention, right?

Something new, thinks your subconscious. Something that stands out. Let’s focus.

4) Isolate important information using bullet points.

As Kurt Vonnegut once wrote, “Pity the readers.” That means go easy on them when you write. Consider that they have to focus on and instantly make sense of every word and every little mark you put in front of them. And they have to do it all online, where attention is at a premium. So help them out.

Bullets and numbered lists will:

    Organize your text, making it more scannable and digestible.
    Highlight your key points and other important bits of information.
    Draw the most attention after your headline and subheads, making them an ideal vessel for benefits.

5) Start sentences with “Imagine,” “Remember,” or “Picture this …”

These words are triggers. They let readers know you’re about to tell them a story, jog their memory, or paint them a picture (the way I do here). People love that stuff. Always have. According to producer Steven Moffat, “We’re all stories, in the end.”

So think of it this way: The word “Imagine” at the beginning of a sentence or paragraph serves the same purpose as the title sequence of your favorite Netflix show. It signals to you that you're about to experience something you enjoy. It yields an anticipatory sensation. It creates suspense. And that’ll keep you engaged in just about any situation, whether you’re watching TV or reading an email.
6) Incorporate the word “because” as often as possible.

“Because” is another trigger word. It lets people know they’re about to hear a justification -- a reason why -- which, according to renowned researcher and author, Dr. Robert Cialdini, is great at getting people to nod their heads:

"A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do," writes Cialdini in his bestselling book, Influence.

Why? Because science proved it.

(Note: The word “because” has the same effect on paper as it does in-person.)
7) Convert sentences to active voice.

Nothing kills writing quite like the overuse of passive voice. A simple way to combat this? Convert sentences to active voice.

Active voice means the subject of each sentence is doing the action rather than receiving it. The latter would be passive voice. For example:

    Active: Usain Bolt broke the world record.
    Passive: The world record was broken by Usain Bolt.

See how much stronger and more confident the active voice is? Its counterpart is comparatively weak and deflated. Passive voice is just, kinda … meh. It can make you sound like you’re playing a round of Clue. You can do better.

To passive-proof your text, start by doing a CTRL-F for the word “by.” That’ll quickly highlight sentences in which the subject may be receiving the action rather than doing it. Or you can let Hemingway Editor find them for you.
8) Rewrite everything in the second person.

Second person is the most engaging narrative mode because it’s the most personal. Pronouns like “you,” “your,” and “yours” will help the reader see themselves in your copy and, consequently, in the story your product or service is trying to tell.

Great writing speaks to readers on an intimate level. It connects with them, which is incredibly difficult to do. But writing in the second person makes it easier.
9) Count your adverbs and then cut that number in half.

Or, better yet, quarter it. In his memoir, On Writing, Stephen King wrote, “The road to hell is paved with adverbs.” Why so harsh? Because adverbs are very, very good at weakening your writing. See?

If you want your writing to grab people by the collar, replace that mediocre adverb-verb combo with a single punchy, potent verb. For example, instead of writing “she’s very mad” you could write “she’s irate.” Or instead of writing “adverbs are very, very good at weakening your writing” you can write “adverbs sabotage compelling sentences.”
10) Amend your call-to-action to be a call-to-value.

Before you send your email, you should double-check your call-to-action (you know, the essential end-piece that tells your reader what to do next). Make sure it’s clear and concise, bold and visible, urgent and compelling. Most importantly, make sure it communicates benefits (i.e., the value that awaits those who do what you’re asking).

For example, if you’re a travel agent, don’t let your copy read “Call now for a free quote” or something equally typical and uninspiring. Instead, drive them to take action with a sneak peak: “Call now and let the anticipation begin” or “Click today and be gone tomorrow.”

Let your prospects see themselves in the action and they’ll be more likely to take it.
Feeling Prepared?

Editing isn’t easy. It takes guts and character to amend creative work. But remember, you’re doing it for a reason: to make your writing stronger and clearer. In the end, making these edits will take time and effort, but they’ll yield more email opens, more shares, and more conversions.

And believe me, it’ll be worth it.

Written by Eddie Shleyner | @VeryGoodCopy

12
Guidance for Job Market / How to Say 'No' To Your Boss
« on: October 10, 2016, 10:16:14 AM »
How to Say 'No' To Your Boss

Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects. And if you continuously allow your boss to pile new things on your plate, you'll eventually find yourself delaying other work or not getting it done at all. In the end, that reflects poorly on you -- and that's not fair.

Saying "no" to your boss can be intimidating, but there are plenty of cases where it's a totally appropriate thing to do. The key is learning how to say no in a way that's tactful and helps your boss find an alternative solution.

This is a skill that'll serve you well in every stage of your career. Being able to say "no" to the right things in the right ways will end up saving you a whole lot of time and pain.

So the next time your boss asks you to increase your workload, take on a task you think is a bad idea, or work outside of your normal hours ... how do you know whether it's an okay time to say "no"? And what's the best way to decline?
When Is It Okay to Say 'No' to Your Boss?

There are some situations when it's okay to say no to your boss, and some situations when it's not. The first question you should ask yourself is: What situation are you in when the request comes in?

For example, if you're within the first six months of a brand new job, you need to be more of a "yes-man" (or woman) than not in order to establish yourself as a hardworking, motivated, and competent team player. Putting in extra time and effort when you're proving yourself to a new team is, frankly, what's expected of you in a new role. Same goes if you've just received poor feedback or a bad evaluation at work and need to spend some time proving yourself again.

Finally, if you've recently said "no" to a request from your boss, you'll want to think more carefully about this new one so you don't come across as a naysayer.

But if you've proven yourself by being a high performer and a valuable coworker, then you can set some limits.
How to Say 'No' To Your Boss

Let's walk through a few tips for setting yourself up to say no to your boss in a way that's diplomatic and acceptable.
1) Respond right away, even if it's just to ask for more time.

When that request comes in over email or in a virtual chat, it can be easy to "hide out" and pretend you didn't see it until you have a well-formulated response. (Unless your boss uses the HubSpot Sales Chrome extension, that is. It notifies you when someone opens your emails.)

As tempting as it might be, don't wait to respond until you have a rebuttal prepared. The more communicative you are from the get-go, the more trustworthy and professional you'll appear -- putting you in a better position to negotiate later.

But what should you say in that initial response?

If you take only one thing away from this article, this is it: Saying no to your boss doesn't mean actually saying the word "no."

While something like "No, sorry, I don't have time right now" might seem like a totally legitimate response to you, an instantaneous "no" can not only be off-putting, but it could also signify to your boss that you're having trouble prioritizing and executing on your work.

For the sake of your relationship with your boss and your integrity as an employee, you'll need to tread more carefully than that. So instead, here's what you might write in that initial response:
Validate their request.

Instead of just saying "no," Leadership Development Expert Kirstin Lynde suggests responding first with words of affirmation.

"As soon as you get the request, you might say something like, 'I understand why this is an important thing to get done,'" she told me. "Or, if you don't think that, you might say, 'I think I see what you mean.'"

This validates the request and shows your boss you're listening without necessarily assigning you as the point person for the task.
Ask questions.

Once you've affirmed their request, Lynde suggests that you get curious.

"Ask questions. Say, 'It would be helpful to understand a little bit more about what you're thinking -- about timing, the amount of attention you want me to give to this, and so on,'" she suggests. "You may have a totally different concept than your boss does of how long it'll take and which skills will be needed."

The answers to these questions will give you more context for you to frame your pushback around (or might reveal to you that you can take the project on after all, negating the "no" entirely).
Ask for a little bit of time if you need it.

If you need to, buy yourself some time to evaluate the request and whether or not you can actually do it. You might say something like, "May I have a half a day to think this through and see where it fits alongside my other priorities?" Unless it's super urgent, a good boss is likely to honor that request.
2) List out why you need or want to say 'no.'

Once you've established that you've received the request and bought yourself some time, use it to thoughtfully evaluate whether -- and why -- you need to decline.

Is it because you have a looming deadline on an important project? Or do you disagree with the strategy? Is it because you consider whatever's being asked of you unethical? Or is it because you're days away from a big vacation and you simply don't have the availability to take on anything new just now?

As you brainstorm, write down these answers. They'll come in handy later when you're formulating a response to your boss.
3) Put yourself in your boss' shoes.

Empathy can be a powerful tool when attempting to persuade. By considering the situation from your boss' perspective, you'll be able to frame a much more compelling argument later.

Ask yourselves questions like:

    Why is your boss asking you to do this?
    What business purpose does it serve?
    If you declined the request, what would happen?

By considering the situation from her point of view as well as your own, you'll be able to more easily come up with a solution that is agreeable to both parties -- whether it's executing on the proposed plan, or putting a different one forward.
4) Come up with an alternative solution.

If you're still leaning toward a "no," your strongest argument will include an alternative way to solve the problem. Your boss will appreciate the concern and effort you put into helping her find some way to get the task done, even if you're not the one doing it.

For example, you might ask to postpone the task until some of your other priorities are finished, or possibly come back with a list of coworkers who might be up for the task. Have any colleagues who might be interested in growing their career through projects like this, or whose background is a better fit? That's a great way to show you're paying attention to and are interested in your peers' professional development.
5) Ask your boss to help you reprioritize.

If not having enough time to complete the task is your main concern, ask your boss to help you reprioritize. This will give her a better understanding of what you have on your plate and what you'd have to give up by taking on a new task or project, while also giving her a chance to share her two cents on what's important.

You might say something like, "In taking this on, I want to make sure I don't drop the ball on other priorities. Would you mind helping me sort out my current projects and figure out where this fits in?"

Then, set up a meeting and share what you're working on, how long it's taking, and what you'd have to delay or stop doing if you were to take on the new project. To prepare, type our your notes neatly and clearly in a document you can share with your boss to show you've put time and effort into collaborating on a mutually beneficial solution.

If all goes well, you'll end the meeting with permission to move around your priorities in a way both of you are happy with.
6) Choose your words carefully.

During this conversation, frame your responses in a way that makes it clear you're thinking and concerned about the company's interests -- and choose your wording carefully.

"Most [good bosses] say they’re willing to listen to sound reasoning to find a solution," says Diane Amundson, a workplace communications consultant. "It’s all about how you frame and phrase it."

Here are some tips to help you get your ideas across effectively:

    Acknowledge her idea. Your boss will be more open to listening to an alternative solution or hearing a "no" if you've first validated her suggestion.
    Be direct, but tactful. This is a key business skill that'll serve you well in every stage of your career.
    Avoid negative excuses, like "It's not my turn"; "I did it last time"; "I wouldn't know where to begin to do that."
    Use positive phrasing. Instead of saying, "I can't do this project because I have too much other work," try something like, "I know this project is important for hitting our number this month, and I have a few ideas about how to reorganize the workload."
    Show you're resourceful by doing your research and presenting other ideas.
    Don't get defensive. Position your message in a neutral, rational way. For example, you might say, "I understand your perspective, and here’s another way to think about the situation."
    Show you care about the team's goals. You and your boss share a higher purpose: to accomplish your team and company goals. Acknowledge that you're in it together, and frame your suggestions as ways to help that goal.

7) Be communicative.

Don't wait too long before scheduling a conversation with your boss or letting her know that you won't be able to carry out her request. If your boss sees you've left a conversation open-ended, she might think she's being blown off.

The more communicative you are, the more trustworthy and professional you come across. Plus, keeping her in the loop will help you and her figure out an alternative solution with time to spare.

Pushing back on a request from your boss can be intimidating -- especially if your boss is the kind of person who's constantly sending you new ideas and pushing projects onto you unexpectedly.

But in the end, being honest about what you can and cannot accomplish is much better than setting yourself up for failure.

Written by Lindsay Kolowich | @lkolow

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Fair and Events / 1st Career Boot Camp-2016 for DIU Freshers of Fall-2016
« on: October 10, 2016, 10:12:35 AM »
Ist CAREER BOOT CAMP-2016

Career Development Center (CDC) of Daffodil International University organized “1st Career Boot Camp-2016” held on October 07, 2016 at DIU Permanent Campus. More than 250 students participate at this event. People from different corporate houses were addressed to the fresher’s. In order to give the fresher’s a complete guideline for their future career, all guests from different fieldsshared their success story so that the students can have a clear idea of the upcoming challenges in near future. It was like a preparation for their battle field.

Mr. Kazi Rakib Uddin Ahmed, Treasurer & Trusty Board of BOLD (Bangladesh Organization of Learning & Development), Mr. Tamzid Siddiq Spondon, Managing Director along with his team from Zanala Bangladesh were present there as special guests. Mr. Anamul Haque Bijoy & Mr. Mehedi Hasan Miraz (U-19) players of Bangladesh National Cricket Team were also present and motivated the fresher’s.

The daylong program was consisting of different grooming sessions, workshops, seminars, different games & cultural programs. The purpose of the event was to introducethe fresher’s with new career dimension and shape their mind towards future career.

Please note that this initiative of CDC is the part of execution against "4 Years Plan for DIU Graduating Students" and CDC Team is committed to conduct this event on regulars basis and more organize way in future.

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Be a Leader / A Good Life Contains These 6 Essentials
« on: September 28, 2016, 12:06:14 PM »
A Good Life Contains These 6 Essentials

The values that make up the foundation of a life well lived—and, no surprise, money isn’t one of them

The ultimate expression of life is not a paycheck. The ultimate expression of life is not a Mercedes. The ultimate expression of life is not a million dollars or a bank account or a home. The ultimate expression of life is living a good life.

Here's what we must ask constantly, "What, for me, would be a good life?" And you have to keep going over and over the list—a list including areas such as spirituality, economics, health, relationships and recreation.

So, what would constitute a good life? Jim Rohn has a short list:

1. Productivity
You won't be happy if you don't produce. The game of life is not rest. Yes, we must rest, but only long enough to gather strength to get back to productivity.

What's the reason for the seasons and the seeds, the soil and the sunshine, the rain and the miracle of life? It's to see what you can do with it—to try your hand to see what you can do.

2. Good frie.nds

Friendship is probably the greatest support system in the world, so don't deny yourself the time to develop it. Nothing can match it. It's extraordinary in its benefit.

Friends are those wonderful people who know all about you and still like you. I lost one of my dearest friends when he was 53—heart attack. As one of my very special friends, I used to say that if I was stuck in a foreign jail somewhere accused unduly, and, if they would allow me one phone call, I would call David. Why? He would come and get me. That's a real friend—somebody who would come and get you.

And we've all got casual friends, friends who, if you called them, they would say, "Hey, if you get back, call me and we'll have a party."

You’ve got to have both real friends and casual friends.

3. Your culture:
Language, music, ceremonies, traditions, dress. All of that is so vitally important that you must keep it alive. The uniqueness of all of us, when blended together, brings vitality, energy, power, influence, and rightness to the world.

4. Spirituality:
It helps to form the foundation of the family that builds the nation. And make sure you study, practice and teach—don't be careless about the spiritual part of your nature because it's what makes us who we are, different from dogs, cats, birds and mice.

5. Don't miss anything:
My parents taught me not to miss anything, not the game, the performance, the movie, the dance. Just before my father died at 93, if you were to call him at 10:30 or 11 at night, he wouldn't be home. He was at the rodeo, he was watching the kids play softball, he was listening to the concert, he was at church—he was somewhere every night.

Go to everything you possibly can. Buy a ticket to everything you possibly can. Go see everything and experience all you possibly can.

Live a vital life. If you live well, you will earn well. If you live well, it will show in your face; it will show in the texture of your voice. There will be something unique and magical about you if you live well. It will infuse not only your personal life but also your business life. And it will give you a vitality nothing else can give.

6. Your family and the inner circle:
Invest in them, and they'll invest in you. Inspire them, and they'll inspire you. Take care of the details with your inner circle.

When my father was still alive, I used to call him when I traveled. He'd have breakfast most every morning with the farmers at a little place called The Decoy Inn out in the country where we lived in Southwest Idaho.

When I was in Israel, I'd have to get up in the middle of the night, but I'd call Papa. I'd say, "Papa, I'm in Israel." He'd say, "Israel! Son, how are things in Israel?" He'd talk real loud so everybody could hear. I'd say, "Papa, last night they gave me a reception on the rooftop underneath the stars overlooking the Mediterranean." He'd say, "Son, a reception on the rooftop underneath the stars overlooking the Mediterranean?" Now everybody knew the story. And giving my father that special day only took five or 10 minutes.

If a father walks out of the house and he can still feel his daughter's kiss on his face all day, he's a powerful man. If a husband walks out of the house and he can still feel the imprint of his wife's arms around his body, he's invincible all day. It's the special stuff with your inner circle that makes you strong and powerful and influential. So don't miss that opportunity.

The prophet said, "There are many virtues and values, but here's the greatest: one person caring for another." There is no greater value than love.

So make sure in your busy day to remember the true purpose and the reasons you do what you do. May you truly live the kind of life that will bring the fruit and rewards that you desire.

A C:  Jim Rohn life philosophies

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DIIT is one of the leading educational institute working for the development of the Nation since 2000. It is one of the units of Daffodil Family operating programs BBA, CSE, BTHM & MBA under National University of Bangladesh. DIIT is committed to provide quality education to build a creative leaders of the nation. Currently it is required full-time faculty for the following Positions.

Bachelor of Business Administration (BBA):

 1. ï Assistant Professor
 2. Senior Lecturer
 3. Lecturer

Computer science & Engineering (CSE)

1. ï Assistant Professor
 2. Senior Lecturer
 3. Lecturer

Bachelor of Tourism & Hospitality Management (BTHM)

1. ï Assistant Professor
 2. Senior Lecturer
 3. Lecturer

Interested candidates are requested to apply by 10 October, 2016 to the Principal of DIIT:

DAFFODIL INSTITUTE OF IT (DIIT)
64/3 & 64/4, Lake Circus, Dolphingoli, Kalabagan, Dhaka-1205
Email: nup.principal@diit.info website: www.diit.info
Facebook : www.facebook.com/daodilinstitueot

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