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Topics - Showrav.Yazdani

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Teaching & Research Forum / The 5 Step Marketing Research Process
« on: November 15, 2018, 11:26:47 AM »
1. Define the Problem or Opportunity
The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information. This will help your organization clarify the overarching problem or opportunity, such as how to best address the loss of market share or how to launch a new product to a specific demographic.
2. Develop Your Research Plan
After you’ve examined all potential causes of the problem and have used those questions to boil down exactly what you’re trying to solve, it’s time to build the research plan. Your research plan can be overwhelming to create because it can include any method that will help you answer the research problem or explore an opportunity identified in step one.
3. Collect Relevant Data and Information
In marketing research, most of the data you collect will be quantitative (numbers or data) versus qualitative, which is descriptive and observational. Ideally, you will gather a mix of the two types of data. For example, you might run an A/B test on your website to see if a new pricing tier would bring in more business. In that research study, you might also interview seven customers about whether or not the new pricing tier would appeal to them. This way, you’re receiving hard data and qualitative data that provide more color and insight.
4. Analyze Data and Report Findings
 

Now that you’ve gathered all of the information you need, it’s time for the fun part—analyzing the data. While one piece of information or data might jump out at you, it’s important to look for trends as opposed to specific pieces of information. As you’re analyzing your data, don’t try to find patterns based on your assumptions prior to collecting the data.
5. Take Action
Ta-da! Your research is complete. It’s time to present your findings and take action. Start developing marketing campaigns. Put your findings to the test and get going! The biggest takeaway here is that, although this round of research is complete, it’s not over.

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Departments / NBR collects Tk 850cr revenue during ‘Halkhata’
« on: April 30, 2018, 12:32:10 PM »
The National Board of Revenue (NBR) collected a total of Tk 850 crore as revenue during celebration of ‘Halkhata’ that marks the beginning of the Bangla calendar year 1425.

The revenue authorities celebrated the centuries-old tradition of ‘Halkhata’ for the second time to encourage taxpayers to clear their dues.

“We got huge response from taxpayers during ‘Halkhata.’ The total amount of revenue collected this year was Tk 850 crore and of this total amount Tk 750 crore was from income tax, Tk 61 crore from VAT and Tk 39 crore from duty,” said senior information officer of NBR Syed A Mumen.

The NBR collected a total of Tk 755 crore as revenue on the ‘Halkhata’ day last year.

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Departments / Remittance payments hit record in 2017: WB
« on: April 30, 2018, 12:31:25 PM »
Payments from immigrants back to their home countries rebounded to reach a new record in 2017 but the costs of transferring funds also increased, the World Bank said Monday.

The stronger-than-expected recovery in remittances — payments that are key to supporting the economies of many poor countries — was driven by growth in Europe, Russia and the United States, the World Bank said in a report.

The bank estimates that officially recorded remittances to low- and middle- income countries reached $466 billion in 2017, an increase of 8.5 percent over $429 billion in 2016. They are expected to increase by about four percent this year.

Remittance inflows improved in all regions and the top remittance recipients were India with $69 billion, followed by China ($64 billion), the Philippines ($33 billion), Mexico ($31 billion), Nigeria ($22 billion), and Egypt ($20 billion).

The global average cost of sending $200 was 7.1 percent in the first quarter of 2018, and sub-Saharan Africa remains the most expensive place to send money to, where the average cost is 9.4 percent.

“While remittances are growing, countries, institutions, and development agencies must continue to chip away at high costs of remitting so that families receive more of the money,” said Dilip Ratha, lead author of the report.

The bank calls on countries to take steps to simplify the process to reduce the costs, including “introducing more efficient technology.”

By region, Europe and Central Asia saw the biggest growth last year, jumping 21 percent, while Sub-Saharan Africa rose 11 percent.

East Asia and the Pacific saw the biggest inflows of $130 billion, as South Asia received $117 billion, followed by Latin America with $80 billion.

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Departments / Banglalink fined for helpline cheating
« on: April 30, 2018, 12:30:51 PM »
The Directorate of National Consumer Rights Protection (DNCRP) has fined mobile operator Banglalink Tk 25,000 for cheating a customer through its helpline call centre.

After hearing on Sunday at DNCRP office, its deputy director Md Abdul Jabbar in a verdict fined Banglalink following a complaint of Ahammad Ali Moon from Chapainawabganj district.

On February 20, Moon filed his complaint where he said he called Banglalink’s helpline around 8:00m on January 27 and none attended his call though it rang for 1 hour 29 minutes and 58 seconds.

But the operator charged him Tk 54.79 for the call, the complainant said.

In his petition, Moon said he and other customers are paying money for the service but the operators charged them without giving the service.

After hearing both sides, DNCRP Deputy Director Abdul Jabbar said he ordered Banglalink to pay the customer 25 percent of the fine as compensation.

Asif Ahmed, head of Banglalink corporate communications, said that they received the DNCRP order imposing a fine of Tk 25,000.

“Banglalink is always at the forefront in ensuring best customer experience…With due respect to DNCRP, we believe that Banglalink has maintained required level of customer service and did not violate any consumer right,” he added.

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Departments / BMBA seeks support to establish vibrant capital market
« on: April 30, 2018, 12:29:56 PM »
The leaders of the Bangladesh Merchant Bankers Association (BMBA) has sought cooperation from its members and stakeholders to establish a dynamic and vibrant capital market in the coming days.

The BMBA leaders came with the call during its 13th Annual General Meeting (AGM) held at a city hotel on Saturday, said a press release today.

BMBA president Mohammed Nasir Uddin Chowdhury said the Association always works hand in hand to promote and protect the interest of the capital market.

During the meeting, the BMBA president and the executive committee members discussed the role and activities of the association.

They also discussed the present state of the capital market alongside the future scope of work for the development of the association and the share market.

BMBA secretary general Khairul Bashar Abu Taher Mohammed, its treasurer Riyad Matin and other members of its executive committee were present at the meeting.

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