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Messages - shafayet

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16
Marketing Research / Scope of Marketing Research
« on: April 13, 2019, 01:46:19 PM »
Scope of marketing research refers to the areas covered or the aspects studied under marketing research. In other words, it implies where or on which areas marketing research can be applied. In fact, marketing research concerns with almost each and every activity of marketing management. It has a wide and comprehensive scope.
The scope of marketing research covers following areas:
1. Research on Products:
Products involve goods and services. This branch of marketing research covers all the issues related to firm’s products.
It studies and solves the product-related problems, such as:
i. Study of products’ qualities and performance
ii. Study of physical and psychological characteristics of product
iii. Determining uses of the existing products
iv. Comparative study of competitive products
v. Detecting consumers’ problems related to the products
vi. Determining need for developing new products
vii. Assessing success of a new product in market, including market testing
viii. Product life cycle and consumer adoption study
ix. Study of branding, packaging, labeling, after-sales services, and remarking

2. Research on Market:
This area of marketing research deals with market/consumers. It studies characteristics and compositions of the target markets. It covers both current as well as potential markets.
This branch includes:
i. Defining and selecting target market
ii. Studying needs and wants of target market
iii. Study of size and location of current market
iv. Assessing the current market trends and projecting the future trend
v. Analysis of territorial sales opportunities and potential
vi. Setting sales territories and sales quotas
vii. Market share analysis
viii. Studies on relative profitability of different markets
ix. Estimating demand of a new product
3. Research on Sales Methods and Policies:
This area of marketing research, particularly, concerns with study and analysis of the sales- related activities.
Various aspects covered under this head may be listed as below:
i. Study and analysis of sales records
ii. Analysis of sales territories in terms of products, size of orders, times, terms and conditions and methods
iii. Study on activities and effectiveness of salesmen
iv. Evaluating existing selling methods
v. Sales force management including size, compensation, training, control, etc.
vi. Study on effect of various promotional tools such as advertising, personal selling, sales promotion, and publicity tools on sales
vii. Study on organization structure of sales department
4. Research on Advertising:
Advertising is one of the powerful methods of market promotion. Major part of promotional budget is devoted to advertising activities. Therefore, it is imperative to conduct research on various aspects related to advertising.
Under this area, at least following aspects are covered:
i. Comparative study of various elements of promotion
ii. Study on advertising objectives, media and media selection, advertising message, theme, copy, and advertising agency
iii. Social aspects of advertising – negative and positive effects of advertising on society at large
iv. Advertising role in different stages of product life cycle
v. Government restrictions on advertising
vi. Study on costs and contribution of advertising or evaluating advertising effectiveness
vii. Study of competitors’ advertising practices and strategy
5. Research on Pricing:
Price is an important element of marketing mix. In developing and underdeveloped countries, price plays a vital role. Suitable pricing policies and methods can contribute positively in attainment of marketing goals. It is clear that price has remained a major determinant of buying decision.

This branch covers:

i. Study on pricing objectives

ii. Study on effectiveness of pricing policies and strategies

iii. Study of various methods for setting price

iv. Quality v/s value analysis

v. New product and pricing policies

vi. Study on effect of discount, allowance, and seasonal variables

vii. Pricing strategies on different stages of product life cycle

6. Research on Distribution:
In today’s marketing, distribution has unique role to determine success of product. A marketer can contribute to total consumer satisfaction by designing appropriate distribution network. Physical distribution and distribution channel are two important components of such research.
This area includes:

1. Assessing role of distribution decisions in achieving marketing goals

2. Comparative study of between direct and indirect distribution

3. Physical distribution and ancillary services

4. Study on various types of channels of distribution

5. Study on relevant factors affecting channel decision/selection

6. Comparing company’s distribution strategies with competitors

7. Relevance of online marketing

8. Legal issues related to distributions

7. Research on Business Environment and Corporate Responsibility:
This area is not concerned with solving any marketing problem directly. In order to collect and analyze data related to broad business environment, such research is conducted. The study on the area helps manager formulate strategies for the current and the future market as well. It also helps assess strengths and weaknesses of marketing department in relation to business environment. In today’s dynamic business environment, the study on various economic, social, and cultural variables is extremely important. Similarly, it is necessary to analyze corporate responsibility.
Main aspects covered under the head include:

i. Business analysis including demand, national income, per capita income, trade and industry, economic growth rate, fiscal monetary policies, and export-import policy.

ii. Short-term and long-term business forecasting.

iii. Technological aspects.

iv. Availability and quality of productive resources.

v. Impacts of legal provisions and Acts.

vi. Study on consumerism and the consumer rights.

vii. Social and cultural values affecting business policy.

viii. Pollution and ecological imbalance, and social responsibility of business.

17
Branding / 6 Tools for Monitoring Your Online Reputation
« on: April 13, 2019, 01:35:15 PM »
If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your company.

Positive reviews and word of mouth marketing equate to trust and most people flock to online sites to review a business or get the opinion of friends and acquaintances. It’s essential to your business that you monitor what customers are saying so that you can promote the positive reviews and make amends with the negative.

Monitoring what people say about you and your business may seem overwhelming, but there are quite a few free or low-cost tools to help you monitor your online reputation.

1. Google Alerts.
Google Alerts can be thought of as a customized Google search that sends you notifications when new content is added for keywords that you’ve specified. The service scans and pulls information from relevant web pages, blogs, research, or articles within the Google network.
Setting up a Google Alert is free and can be done in only a few steps. Simply enter the search terms you want alerts for, choose the type of results you want Google to send you, and then select how often you want to receive alerts and where the alerts should be delivered.

2. Naymz.
Naymz is a tool that can help you track and manage your social influence, which is closely correlated to your online reputation. The higher your influence, the more positive your reputation will be.
RepScore is Naymz’s program that rates your online influence across different social networks in a relative comparison to other members. It assesses what your peers think about you, whether or not others listen and engage with you and what makes you unique and valuable as an influencer. From there, it gives you a score between one and 99 (with 99 being the best) and ranks your influence level as builder, established, top member, or elite member compared to other Naymz members.

3. Yext.
Yext is a helpful site to visit if you want to manage your online listings on location and review sites (such as Yellow Pages or Yelp) to make sure the information posted is correct.
The PowerListings tool will tell you the error rate of the information posted, where those errors occurred, and where information about your business isn’t listed at all, so you can have it corrected to ensure customers will have the means to reach you. All you have to do is enter your business’ name, phone number, address and zip code and the program will scan all of the local listing and review sites in its database.

4. Hootsuite.
Hootsuite is a social media management tool that allows you to maintain all of your social media networks in one place. You’re able to schedule future messages, listen and engage with your followers, and view in-depth social media analytics in order to see how your content is being perceived and make improvements where they’re needed.
You can connect three social profiles, schedule messages, and receive basic analytics report for free. But if you’re willing to upgrade for just $10 a month, Hootsuite Pro will give you the ability to connect up to 50 social profiles, schedule your messages in bulk, and receive more enhanced analytics reports.

5. Reputology.

For about $25 a month, Reputology is a site that provides analytics for customer service management and alerts you with time-sensitive emails about any negative customer experiences. It sends you a detailed summary report of consumer feedback that will help you to respond quickly to your customers and identify any areas of improvement within your business. It also integrates with Hootsuite and other social media management tools.

6. Complaint Search Box.
Created by Go Fish Digital, Complaint Search Box is a website set to perform a specialized Google search on over 40 complaint websites. It’s a quick and easy way to perform free daily searches to make sure customers aren’t having negative experiences with you or your brand.

18
BBA Discussion Forum / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:17:32 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

19
MBA Discussion Forum / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:17:25 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

20
Marketing – Magic of Marketing / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:17:17 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

21
Marketing Management / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:17:11 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

22
Business and Economics / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:17:05 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

23
Department of Entrepreneurship / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:59 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

24
Internet / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:53 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

25
ICT / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:47 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

26
Internet Technology / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:40 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

27
Latest Technology / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:33 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

28
Departments / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:16:25 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

29
Smartphone / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:15:15 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

30
Technology News / FUTURE VOICE-POWERED EVERYTHING
« on: April 13, 2019, 03:15:08 AM »
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.

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