Marketing Management

Topics

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[1] Defining Marketing for the 21st Century

[2] Adapting Marketing to the New Economy

[3] Building Customer Satisfaction, Value and Retention

[4] Gathering Information and Measuring Market Demand

[5] Scanning the Market Environment

[6] Analyzing Consumer’s Buying Behaviour

[7] Analyzing Business Markets and Business Buying Behaviour

[8] Competition Strategy - Dealing with the Competition

[9] Positioning and Differentiating the Market Offering Through Product Life Cycle

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