Marketing Management

Topics

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[1] Product Development Process - Developing New Market Offerings

[2] Designing Global Market Offerings

[3] Setting the Product and Branding Strategy

[4] Designing and Managing Services

[5] Developing Price Strategies and Programs

[6] Designing and Managing Value Networks and Marketing Channels

[7] Managing Retailing, Wholesaling and Market Logistics

[8] Managing Integrated Marketing Communications

[9] Tools of Promotion

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