Strategic Brand Management

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[1] Strategic Brand Management - Meaning and its importance

[2] Customer Based Brand Equity

[3] Brand Positioning Strategy

[4] Choosing Brand Elements to Build Brand Equity

[5] Designing Marketing Programs to Build Brand Equity

[6] Integrating Marketing Communication to Build Brand Equity

[7] Leveraging Secondary Brand Association to Build Brand Equity

[8] Developing a Brand Equity Measurement and Management System

[9] Measuring Sources of Brand Equity

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