Search Engine is computer program which collect the data from web sites. After that they provide this data with matching the search keyword. This program is called robot program and collecting data is known as Indexing.There two types of Search Engine Optimization (SEO)
, one is organic SEO and another is paid SEO.
We search for information in the search result with a keyword
and search engine show the relevant information regarding the keyword. Generally we donâ€™t turn the next page of the search result but looking after the first page at the top 10 result shown by search engine. So, naturally every web site wants to come in this first page of search result. Search Engine Optimization (SEO) is the key to bring the web sites at the top of the search result, so that, more visitor visits the web sites. For example, you are looking for information about â€œPizzaâ€. Here the keyword is pizza. Search engine will shows million of result about pizza but we only see the top 10 result or the first page.
Search Engine Optimization (SEO) is continues process to develop a web site performance. The individual optimization may no able to do a better but when this individual become total, it has a robots power in the terms of searching result. Gradually this optimization takes the web site in the top of the search engine result.
There are many techniques of SEO. At first it is need to select some keyword for the web site you want to optimize. The keyword might need to relevant with your service, product or business so that, when people search for this kind of information related your business, search engines can shows your page and people visit your site. It is mandatory to research on the keyword and on itâ€™s synonyms. It should also keep in mind that, how people can search a information by using different keyword. You need to know that, there are similar web sites like you, there might have same keyword also. So, how you take those web site behind of your site? Here Search Engine Optimization (SEO) will help you.On Page optimization
is another part of Search Engine Optimization (SEO). After selecting keywords for web site, it needs to keep those keywords in several points at the web site. If the main keyword can be the domain name
, it is best. Keyword should have in the Title Tag
and in the Description Meta Tag
. This will help the robot program to collect information about your site for the search engine. Proper Head tag
, image caption
and GsKi effects
in the search result.
The URL should be easy to read and remember and relevant. A good URL means, visitor can find a meaning from the title. The URL and Title should be related with the page content.
Easy navigation makes the visitor comfortable during the time of visits the web site. It helps the visitor to find the information he/she is looking for. It is good to add breadcrumb
list in each page of web page. It looks like; Home --> menu--> Services.Sitemap is two types
. The first one is a normal HTML site map
, (s-smal and site and map is separated) where every page link is given so that, user find every page very easily or they can back or go in any page they want. Search engine also get the total link and information from this sitemap. Another Sitemap
(S-capital and site and map is together) is a XML formatted
which is needed to submit in the Google.Page Rank (PR)
is a link analysis algorithm
to determine, how a web site is important and informative. Page Rank (PR) has an important effective in search result. The maximum Page Rank (PR) and minimum Page Rank (PR) is 0.
Backlink is the main key to improve the Page Rank (PR). There are some techniques to develop Backlink. Forum posting, blog, link share, social media marketing is some of those techniques.
Finally, please remember that â€œContent is king
â€. Your web site is for the people not for the Search engine. So, the content should be very dynamic, informative and learn-able.
Itâ€™s very basic and general information about Search Engine Optimization (SEO).
Search Engine Optimization (SEO) takes 2-3 months for Organic SEO. ecommerce web site do the paid SEO.N.B: If there are any oDesk freelancer here and doing SEO in oDesk, you may download the oDesk SEO test answer from here