Ranking The Brands

[shibli]

Take for an example
If Barak Obama or any brand ambassador visits an organization, that doesn't surely and eventually increase the brand image of that organization. When Barak Obama speaks positively about that company to the public, that increases the brand image. 

So bringing guests to a company doesn't increase the brand image, rather make the guests speak positively about your company. Thus branding is often misjudged...

[shibli]

Dear readers,
My strength is, i think, I can make people aware of the strategies that an organization may go for. I have been doing the same for the last couple of years. I have made many points clear to the readers, i suppose. If i can do so, i will be successful as a writer. Regards,

Brand identity
 
The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand from other brands in the consumers' mind.

360 degree branding

Marketing activities which take into consideration brand identity and take an inclusive approach so that the brand is presented at all points of consumer contact. The activities should work visually, verbally and virtually in all 3 directions.

[shibli]

[goodboy]

Sir,
your posts always makes feels better about the topics that you discusses!!!!

[Alamgir240]

dear,
many many thanks for information.



Alamgir Hossain
Assistant Officer (A&D)
Uttara Campus
DIU

[shibli]

Professor Kotlar remarked, branding should be created by brand experiences. For example, a Professor of Cambridge has obviously got a brand name. But if the professor cannot provide brand experiences, that is, if his knowledge, skills and attitude are not equivalent to those of a professor of Cambridge University, then he will not be able to produce brand experiences.

Brand is not a name only, but it is a promise that the professor or a product or a service will perform as per customer’s expectations. Brand carries an assurance about the characteristics that make the product or service unique.

A brand is the promise of an experience. Most orthodox leaders don't understand this.

[shibli]

Present Scenario of Bangladesh:
The Govt has already taken an ambitious plan to make the country "digital Bangladesh" by 2021. It will, no doubt, allow the country to become more  transparent, efficient, and commercially more productive. The project is about  establishing and extending existing e-governance, e-commerce, e-banking, and mobile-phone network capacities. Hospitals, clinics, and healthcare services at all levels will also be connected electronically. All the universities will have to be digitized, all colleges, high schools, primary schools and madrasas will be wired with third-generation technology by 2021.  After five years of schooling, all students will have regular access to computers with internet facilities. The use of the automated library is spreading slowly in most universities...All the educational and commercial institutions will come under a good network system and the details of these institutions and their activities will be available on websites.  E-learning and e-commerce will prevail extensively in the coming days...

Moreover, in Bangladesh, 57% of the total population is young generation below the age group of 25, half of those are using internet regularly. (our target people). A survey says that more than 25 lac young people are using Facebook. (What we are doing for them to let them use ICT positively, i mean for the purpose of education???)

In the light of aforesaid scenario, 21st century leaders have to be visionary. They need to remember that to be away from Information Technology means to live like a frog living in a well. Like Mahathir Muhammad brought about a revolution in Malaysia,  Leaders of companies in Bangladesh should set business and marketing strategies accordingly.

Some suggestions:
Promoting image through social media, internet, website, video archive effectively
Organizing any type of competition where the youths of Bangladesh can be involved
Hiring a brand ambassador, a youth icon whom the youth are crazy about. For example, Closeup Liza is studying here; she is the youth icon. Let us advise her to promote us.

[shibli]

 Prof. Dr. M. Lutfar Rahman, Vice Chancellor, Daffodil International University receiving

“Rapport Award for Excellence in Human Resource Development-2012” from the Commerce Minister

of the People’s Republic of Bangladesh Mr. Ghulam Muhammed Quader.