4.Concentrate on the message
"As a small business, most of our marketing is word-of-mouth. Our clients appreciate the kind of work we do and our reputation for delivering results," said Vidhanshu Bansal, founder of an information-technology company called Pixel Webtech.
Most entrepreneurs said that in the early days, their tendency was to focus on sales activities and as they grew, they started looking at various marketing initiatives, as that is the cement that gels customers, vendors and employees together. Their strategy kept changing, depending on what worked -- direct mailers, e-mail marketing, presentations at seminars, etc.
Lesson four -- Marketing a start-up business is a 24/7 activity and you need to pay attention to the message you're sending out to existing and prospective clients. Your message has to be tailored to meet the customer's expectations.