Generally Search Engine Optimization divided by two important parts, on-page optimization and off page optimization. Here I have discussed the essential and recommended techniques of on-Page optimization.
There are many words below I have made bold, these are the Basic and fundamental of SEO. Just learn about it, hope you are going to learn something very useful today!
Keyword research and Analysis
Keyword is a very important part of SEO. The information we looked for in the search engine is the keyword. There are many keyword mechanisms for keyword such as Keyword density, frequency, prominence. Keyword affects on search engine.
Meta Tag Optimization
Meta Tag is an essential way to take your site top of the search result. Meta tag has many attribute and properties. There is descriptions Meta tag, Author Meta tag, robots Meta tag and many more.
Link optimization is about the linking of your site. There are reciprocal linking, one-way linking, outbound links, anchor text.
Image and Anchor text optimization
you might know image has a very important role in SEO. You can even submit Image site map, use image alt HTML attribute, Caption, description.
URL, which should be user friendly and search engine friendly. Avoid long and undefined URL. Bad URL often not to indexed or create problem to crawl.
Always remember Content is the king, good and error free English always a benefit. Use H1 tags for highlight your main keyword.
Dead link/Custom 404 pages
Often you see that 404 that means the page or URL you are requisition to the server is not valid or not exit or removed. Handle this 404 error. Often a smart user can just cut a bit URL and try to back another URL, you need to handle this also.
There are two types of site maps. One is site map with .html and another is .xml extension. .html especially for the visitor so that the visitor can visit easily your site. There is a root of the site map and it goes to the navigation one by one or multiple. .xml site maps need to submit to the search engine to index your site.
Monitoring implementation and measuring success:
There are many free tools and application you can measure your work. But Google web master, analytics is best to measure your SEO.
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