Ray Kroc 1902-198

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Offline maruppharm

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Ray Kroc 1902-198
« on: November 14, 2012, 10:30:24 AM »
Ray Kroc died in 1984, just a few short months before McDonald’s sold its 50 billionth hamburger. One of the most well known success stories in American business history, Kroc developed a sophisticated operating system that essentially put hamburgers on an assembly line. He perfected processes and imposed such discipline on the production of his products that french fries purchased in any one of his restaurants would be indistinguishable from those purchased in another. Often copied but never surpassed, McDonald’s is the world’s largest chain of fast-food restaurants, serving more than 54 million customers daily.

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