Workplace is the most challenging and important branding "war ground" for every professional. In today's modern business world where just about everything (salary, benefits, promotion) is growing (declining!) so fast, branding yourself positively is very important for your professional growth. In many cases, perception about your achievement might not exactly match with your actual performance or value generation for the organization. For persons, who cannot consistently carry over a positive brand image, perception index generally falls below the actual performance. As a result the reward and recognition become 'unfair" to the individual.
My piece of advice for professionals would be, first, be aware and sensitive about the brand you are presenting in the minds of your workplace colleagues. Second, communicate (not always in a loud way!) the positive achievements that have helped the organization. And last but not the least, never antagonize or hurt the feelings of any of your colleagues/team members through any of your comments or activities. Don't criticize behind your colleagues. Make as many friends as possible by being helpful--sometimes only for the sake of it. Your friends at your organizations are your most valuable 'brand ambassadors'
This excerpt of article is written by Mr. AKM Fahim Mashroor, CEO of Bdjobs.com Ltd.
