Business Myopia

Author Topic: Business Myopia  (Read 917 times)

Offline shibli

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Business Myopia
« on: September 21, 2012, 03:16:50 PM »
Myopia means short sightedness. marketing myopia means narrow-minded approach to a marketing situation where only short-range goals are considered. Or, where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, it is a mistake. It pays more attention to specific issues rather than the benefits and experiences derived from them.

Thus, leaders must focus on long-term benefits rather than current or present benefits.
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: mypia means looking things with one eye
« Reply #1 on: September 25, 2012, 09:40:48 AM »
How many leaders in Bangladesh really understand business in the true sense? There is huge difference between product business and service business. In product business, identifying customer needs and wants and advertising are crucial but in service business, service is the most important thing to deliver to the customers.

To be a successful entrepreneur, you need sharp I.Q. , business acumen, risk taking & forecasting ability, farsightedness and need to know how to manage human resources successfully. A good leader doesn't create followers, he creates other leaders. Because from a distance, he may find it difficult to take the right decision always.  A company can be successful when its human resources management will be standard. The system may collapse when you overvalue a particular employee who may suffer from superiority complex and create problems in the long run. No single employee is permanently essential for an organization. Hundreds of substitutes or alternative people are available in the market as the job market is saturated. I found many HR professionals drawing huge salary want to work part time while some HR professionals are willing to switch their jobs and serve in a service company. However, experts say employee motivation is the most important key for an organization to go ahead. Because if employees are demotivated, they can do many things secretly to decease revenue and increase expenditure which the leaders cannot even think of. My research finding is team always works like Captain planet. It's called SYNERGY which means collective efforts are greater than individual effort. A leader must know who the key-persons of his team are.

The point is, a successful entrepreneur has to get rid of business myopia which refers to considering the present situation and benefits to be important by ignoring the long-term outcome. It's a great mistake because you are focusing on only one aspect out of many possible business attributes or solutions. That means you are looking at things with one single eye.
« Last Edit: September 25, 2012, 02:03:50 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline goodboy

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Re: Business Myopia
« Reply #2 on: September 25, 2012, 10:39:56 PM »
To be a successful entrepreneur, one must have the qualities that enable one to think from out of the box!!! It suggests that he or she must have the sense of aquiring internal & extarnal updates & newses about all the relative things.

Thank you.
Md. Abul Hossain Shajib.
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Daffodil International University.
Email: shajib_1375@diu.edu.bd
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Offline tree

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Re: Business Myopia
« Reply #3 on: September 25, 2012, 11:43:12 PM »
I agree with shibli sir and sajib a business man also the knowledge of customer demand and customer sense

Offline shibli

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Re: Business Myopia
« Reply #4 on: October 06, 2012, 06:04:35 PM »
A successful leader never focuses on only one aspect where he can go for many possible business solutions. He should always think for several options and should have several strategies in mind. Only networking or bringing guests cannot help to create brand image for an organization, rather giving core benefits to the customers, doing CSR, nurturing good products and keeping all members of the team motivated so that they can work like captain PLANET are also vital components for establishing brand.
« Last Edit: October 06, 2012, 06:06:36 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline nature

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Re: Business Myopia
« Reply #5 on: November 27, 2012, 10:34:25 PM »
If a business man can not understand the customer philosophy and if he can not understand the demand of customer he is not a successful business man. This post is really help us for the business persons.

Thanks sir for the post.
Name: Md. Faruque Hossain
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Offline saratasneem

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Re: Business Myopia
« Reply #6 on: December 06, 2012, 03:50:57 PM »
Long run benefits should be considered.

Offline sajib

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Re: Business Myopia
« Reply #7 on: April 13, 2013, 03:44:58 PM »
A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and adjust to the rapid changes in their markets.


Kamrul Hossain Sajib
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Daffodil International University