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Money is a good servant but a bad master

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shibli:
Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others.

One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sensuous. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common.

In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sensuous or ones that viciously or sarcastically attack competitors' products.

Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts.

Shamim Ansary:
"We rarely like the virtues we have not..." William Shakespeare, English playwright

shibli:
People study in college or university for many different reasons. I think the most important reason is to gain more knowledge and learn more skills. Of course, there are also many other reasons that people study in college or university such as to get more friends, and increase one's self-confidence.

These days, most jobs require people who are educated and have good job skills. Therefore, the people who want a good job have to study hard and at least graduate with a high education. Furthermore, as technology advances all over the world, more and more education is required of people.

Some people who study in college or university want to make more friends and increase their interpersonal skills. They enjoy their lives in university or college and tend to socialize a lot. They can meet more people who have the similar interests with themselves. They can go to uni ball after school and make more friends who they trust.

The people who graduate from university seem more confident in our community. These people are more respected by society. Many people want to be respected and to be important by family, friends, their bosses, and others in their lives. They find that most of them can confidently talk and do their jobs as they are more educated. Therefore, most people want to get the confidence through the university or college study.

In today's society, people need more knowledge and skills to be adapted. The university and college study is a good way to achieve this.

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shibli:
University is a place that the students can learn more and new knowledge and experience in it. Of course, different people have different reasons to study in university. For example, some people want to be to go on a further study after they graduate from the university; some people hope to find a good job after their studying in the university and also some people wish to exchange their present situation through studying in the university. In my opinion, no matter what reason people study in the college for, studying in the college is just a preparation for their future’ life.

First of all, students can learn new knowledge and experiences from the studying in the university. There are many teachers, professors with abundant teaching experience who teach students lots of new knowledge and help them to solve the problems in their study. With their help, student can learn a lot of useful basic and professional knowledge which is very helpful for their future’ work. and study. After they finish their study in the college, students go to work in the society and contribute to the different fields.

Secondly, students can learn how to arrange their own time reasonably. Before their studying in college/university, their life often arranged by their parents and their study often arranged by their teachers. It is very different for them to live and study in college, because students studying in college have to arrange their life and study by themselves. They have right to arrange their part time, such as when to get up, when is the sport-time, when to finish the assignment etc. This is very important experience for students’ work and life in the future.

Secondly, studying in the university make students having opportunity to live with other student and learn how to cooperate with other people. Usually, people often have uncomfortable feeling to live with a stranger, because they do not know each other and perhaps their habit and personality are different. But for the long run, it is good for them. They have to cooperate with each other and solve a lot of problems they will face together. Gradually, they can learn how to care and understand other people. It is a preparation for students to go to cooperate with other people in the society.

All in all, students not only can learn lots of new knowledge from the books but also can learn much more necessary experience such as how to arrange time and how to cooperate with other people. It is very important for their future work and life.


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shibli:
Our neighbor

 
Living next to next is the principle of a neighbor. Good neighborliness is the ideal to be aimed at and pursued. People live in the same neighborhood for many reasons. Sometimes it may be aesthetic and very often convenience. It may be the nearness to one's office of work, school, traffic centers and so on. As the saying goes, no man is an island; he has to live with his neighbors. To make life tolerable and bearable one must cooperate with one's neighbor.

One's neighbor may be temporary as in the case of traveling by bus or train. Here the neighbor is with one for a few minutes or few hours. Even here if there is understanding between the neighbors the travel will be pleasant. Good neigborliness generates good company and especially during travel it helps to take away the boredom. There are cases when such travel has culminated in longstanding friendship.

Whether one likes it or not, one cannot do without neighbors. Even where houses are isolated as in the case of bungalows there is inevitably the neighbor. Normally one may think one can do without neighbors because one can command all comforts and services, so the services or the need for a friend may not arise. However serviceable the radio or the TV may be in providing the recreation, they cannot supply the human elements. The sympathy, the admiration and the appreciation which a neighbor may offer will have a great humanizing influence. To share one's view and sometimes even one's sorrows one needs some neighbors. Because man is gregarious he cannot live in isolation.

But all neighbors are not always keeping the cordial relationship. Stresses and strains develop because of misunderstandings. The cause may be very trivial or flimsy, still tension develops ending in animosity and feud. Jealousy may be another cause for such a tension. The neighbor may be doing fine, has earned a lot of money, his children are doing well, he gets quick promotions, these and such others may create jealousy. Once this is generated, this leads to non cooperation and petty quarrels. Very often children may be the cause for strained feelings.

Children may quarrel drawing the elders into the fray. The neighbor's son may pick a flower or a fruit from your garden and an argument may erupt. Again he may throw his ball at your window pane damaging it. These are not unnatural so far as the younger one is concerned but it is for the elders to view at them with equanimity and make up for it. This may read easy on paper but not so in practical life. But with some broad outlook one must be able to tolerate.

Another reason for tension may be the animals. Your neighbor's dog may be a real nuisance or his poultry which would come into your garden and eat away the young saplings.

In all these cases to keep up good neighborliness some understanding between the neighbors is important. Small differences can be easily patched up or ironed out. Care can at times play the good samaritan and helps the neighbors in a small or big way. Nobody is perfect and it is better not to speak disparagingly of your neighbor.

A cheerful word or a nod or a casual enquiry will strengthen the feeling of good neighborliness. Negatively, one must not pry into what the neighbor is or what he does.

Tolstoy speaks in one of his stories how neighbors should behave. A child was wearing a new shirt and the neighbor's child threw mud on it and thus spoiled it. Women folk started the quarrel and men folk entered into the fray ending in a few heads broken and so on. By then the children forgot all their quarrel and were playing. Tolstoy draws a moral from the story namely neighbors must be quick to forget small wrongs done.

Neighborliness is not only for individuals but it is important also in a great measure between neighboring countries. History has got a lot to teach in this respect. Unless countries learn to live as good neighbors, there cannot be peace on earth. So children must be taught at home and in the school to cooperate with the neighbors and be friendly with them. The basic principle is to give and take and to develop a sense that the other man has as much right as you have and some degree of tolerance is very necessary.
          
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