Four Drive Model for employee motivation
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Offline imranmahmud

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Four Drive Model for employee motivation
« on: July 23, 2013, 10:23:29 PM »
A Harvard Business Journal article by Nohria, Groysberg and Lee (July-Aug 2008) sheds some light on a new model of employee motivation that can help organizations solve this age old issue.

In the article, they present the framework of the Four Drive Model of employee motivation, indicating that the four main drivers of employee motivation are:
drive to Acquire & Achieve
drive to Belong & Bond,
drive to Challenge & Comprehend
drive to Define & Defend

Source: http://www.lanterngroup.com/four_drive.html
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- Imran Mahmud
Assistant Professor,Dept. of SWE
Associate Director (Research)
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