A clear statement of your companyâ€™s long-term mission. Try to use words that will help direct the growth of your company, but be as concise as possible.
List CEO and key management by name
Include previous accomplishments to show these are people with a record of success
Summarize number of years of experience in this field
Market: past, present, & future:
Review those changes in market share, leadership, players, market shifts, costs, pricing, or competition that provide the opportunity for your companyâ€™s success.
Problems and opportunities:
State consumer problems, and define nature of product/service opportunities created by those problems.
Summarize key technology, concept or strategy on which your business is based
Outline your companyâ€™s competitive advantage
Goals & Objectives
State specific measurable objectives
State market share objectives
State revenue/profitability objectives
High-level financial plan that defines financial model, pricing assumptions, and reviews yearly expected sales and profits for the next three years.
Use several slides to cover this material appropriately.
Financial, distribution, promotion, etc.
Products/services/technology required to be purchased outside company
Risks & Rewards
Summarize risks of proposed project
Summarize how risks will be addressed
Estimate expected pay-off, particularly if seeking funding
Isolate key decisions and issues that need immediate or near-term resolution
Isolate issues needing long-term resolution
State consequences of decision postponement
If you are seeking funding, state specifics