Do you ever look at your smartphone and think it's just too stiff and flat? A growing number of tech giants have, and they're aiming to fix that with what may become the next wave of smartphone innovation.
LG announced on Monday that it will start mass-producing a flexible, curved smartphone screen. Its first devices to use the new 6-inch OLED screens will be available next year.
Several companies have shown prototypes of flexible displays before, but so far there haven't been any mass-market bendy phones. Samsung announced a similar screen technology last month and plans to release the 5.7-inch Galaxy Note 3, its first device with a curved display, later in October.
Apple has long been rumored to be looking into similar technology for the iPhone. A patent filed in March describes an "electronic device with wrap around display" that would go around most, or all, of the device. Apple, like other companies, sometimes files patents for products that never come to market.
What's clear in the minds of many is that the coming wave of flexible and curved displays is just the first step in what could become a dramatic shift in what we expect of our phones.