Communicating Effectively In the Visual Age

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Offline Shamsuddin

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Communicating Effectively In the Visual Age
« on: February 27, 2014, 05:40:03 PM »
Communicating Effectively In the Visual Age

Visual communication is everywhere today, from electronic media like Web pages and television screens to environmental contexts such as road signs and retail displays. As the National Education Association has pointed out,”Western civilization has become more dependent than ever on visual culture, visual artifacts, and visual communication as a mode of discourse and a means of developing a social and cultural identity.” 1 That’s an interesting observation, but what’s even more intriguing is that there is evidence to suggest that people not only communicate visually more than ever, they also communicate better when they communicate visually. This is an important revelation to those who create presentations for work or education and who want to make those presentations as compelling and effective as possible. This paper is designed to help presenters make the most of this information by describing the evidence for the power of visual communication, identifying the key components of effective visual presentations and discussing the technologies that make it possible to use these components to craft more successful presentations. 


Source: Internet
Abu Kalam Shamsuddin
Senior Lecturer
MTCA Dpt.