Disconfirmation
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Offline Jeta Majumder

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Disconfirmation
« on: March 30, 2014, 02:17:16 PM »
In consumer satisfaction theory, disconfirmation refers to a situation in which a product performs differently than expected prior to purchase. Positive disconfirmation occurs when the product performs better than expected; negative disconfirmation occurs when the product performs worse than expected.
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