The holistic marketing

[Jeta Majumder]

The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing - and that a broad and integrated perspective is necessary in developing, designing and implementing marketing programs and activities. The four components that characterize holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing.

[sajib]

A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.

Read more: http://www.businessdictionary.com/definition/holistic-marketing.html#ixzz2z2lzC0VT

[munna99185]

Holistic marketing is a marketing strategy that considers the business as a whole and not as several different parts. Every aspect of a business must be taken into account when developing a holistic marketing strategy including the consumers of the product, advertising, and the website.


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

[Farhananoor]

Now a days it is the high time to apply this concept for every organizations.