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Marketing term: Brand Development Index (BDI)

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Jeta Majumder:
BDI quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers.That is, it measures the relative sales strength of a brand within a specific market.

munna99185:
Good information.

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

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