Marketing term: Brand Development Index (BDI)
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Offline Jeta Majumder

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Marketing term: Brand Development Index (BDI)
« on: March 30, 2014, 02:24:06 PM »
BDI quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers.That is, it measures the relative sales strength of a brand within a specific market.
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Offline munna99185

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Re: Marketing term: Brand Development Index (BDI)
« Reply #1 on: April 03, 2014, 04:04:07 PM »
Good information.

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
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